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Social Media Optimization - A valuable tool for brand recognition and development...

Your social media are the channels for your brand recognition and development. It makes your business accessible to not only to the existing customers but also to the new customers. It also gives the customer an opportunity to promote your brand in the form of positive feedback and gives you a platform to interact with both new and old customers for better engagements, revisits and to increase brand loyalty.

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A Happy, Flourishing City With No Advertising

In 2006, Gilberto Kassab, mayor of São Paulo, Brazil, passed the "Clean City Law." Citing growing concerns about rampant pollution in his city, Kassab decided enough was enough. But this was no ordinary piece of pollution legislation. Rather than going after car emissions or litterbugs, Kassab went after the billboards. Yes, you read that right: Kassab wanted to crack down on "visual pollution."

Saying that visual pollution was as burdensome as air and noise pollution, Kassab banned every billboard, poster, and bus ad in São Paulo with the Clean City Law. Even business signage had to go. Within months, city authorities had removed tens of thousands of ads both big and small—much to the dismay of business owners, who said the ban would surely ruin them.

Five years later, have all the businesses in São Paulo gone under? Hardly. In fact, most citizens and some advertising entities report being quite pleased with the now billboard-less city. A survey this year found that a 70 percent of residents say the Clean City Law has been "beneficial." "São Paulo’s a very vertical city," Vinicius Galvao, a journalist, said in an interview with NPR. "That makes it very frenetic. You couldn’t even realize the architecture of the old buildings, because they were just covered with billboards and logos and propaganda. And there was no criteria."

Where businesses are concerned, it turns out some advertisers are actually thankful for the ban, as it's forced them to reevaluate and improve. "Companies had to find their own ways to promote products and brands on the streets," Lalai Luna, co-founder of ad agency Remix, told the Financial Times last year. "São Paulo started having a lot more guerilla marketing [unconventional strategies, such as public stunts and viral campaigns] and it gave a lot of power to online and social media campaigns as a new way to interact with people."

Credits:

http://www.stumbleupon.com/su/5NP2VS/ycBVqlni:l4x!nS!4/www.good.is/post/a-happy-flourishing-city-with-no-advertising

 

 

Quit Tobacco... you can spend more treasurable moments of life with the ones who love you.

Its not only cigarettes that ruin you, your family and leave them devastated, any form of tobacco can harm you to disaster, and even spending fortunes cannot bring your health back rather can take you away from your family and can leave them in misery and helplessness situations which surely you would not like them to be in.

See The Evolution And Retrospective Of Apple Ads...

Apple Computer Inc. was established on April 1st, 1976 and incorporated on January 3rd, 1977. Apple first started advertising its products in the late 1970s.

Here’s a amazing compilation of some of Apple’s most notable advertisements from the 70s until the 2002. It’s amazing how much the Apple product line and technology in general has evolved in such a relatively short period of time.

In the 80s ads were text-heavy and light on images, as were many computer and technology ads from that era. With the launch of the iMac in the late 90s, Apple ads became much more artistic and focused much more on showcasing the product and used very little text compared with earlier ads.

It’s also interesting to see how the ads changed as the hardware changed.

Credits:

http://www.stumbleupon.com/su/2qMmlX/Xl-sEN4i:l4x!nS!4/webexpedition18.com/articles/evolution-apple-ads