Wow Great Opportunity!!! Track Santa where is he right now and when he will reach you!!!!

Superb Light Show at Christmas !!!!!

With 1,500,000 lights, this family wins at Christmas

How many lights do you need for a real-life Christmas fairy tale? We don’t know the exact number, but a million and a half probably makes the cut.

In the small Croatian town of Čazma, a few thousand Christmas lights would make your house stand out from the rest. But retired engineer Zlatko Salaj wanted to make sure his family has the most Christmasy atmosphere ever, so he adorned his house and estate with an incredible number of lights — 1,500,000, he claims.

It's a spectacle, further emphasized by the lack of lighting in the area. An evening drive towards Salaj’s home, located a few miles east from Čazma, is fairly uneventful. Making the last turn around a small hill, a huge globe of foggy light will emerge from the dark — as if someone had taken New York’s Times Square and placed it on a meadow in rural Croatia.

Around 1.5 million lights — the Salaj family does not know the exact number, though they’re sure this figure is very close — hardly fit on a single house. To accommodate his ever-expanding light show, Salaj and his family placed lights on basically everything they could — several houses, a barn, the trees, the bushes, a bridge crossing a creek, the meandering paths surrounding a small lake — everything.

The estate spans across 19 acres — around 14 football fields — and though it's not all covered in lights, it seems like the spectacle never ends. Sometimes uneven but always breathtaking, every new set of lights made us wonder how much effort, hard work and insane electricity bills had to go into the project.

Sitting behind a modest table in his guest house, with a wide smile on his face and a firm shake of hand, Salaj reveals how his hobby turned into a fully-fledged business.

Successful Social Media campaigns of 2014

2014's top 8 moments in the business of social media

Coca Cola brought its #ShareaCoke campaign to the US this summer. They took the 250 most popular names for teens and millennials, the Wall Street Journal reported, and put them on the label of their 20 ounce bottles. Consumers could find a bottle with their own name, or share with someone they know. The company saw about 125,000 social media posts with 96% positive or neutral sentiment.


In honor of Earth Day, Nasa launched the #globalselfie campaign, encouraging people across the globe to snap selfies of themselves on Earth Day, in support of the initiative Earth Right Now. The result: an interactive, two-hemisphere mosaic of the Earth built from nearly 40,000 selfies submitted from 113 countries.

Six more to go 
Find here
http://www.techrepublic.com/pictures/2014s-top-8-moments-in-the-business-of-social-media/3/

The Prime Minister Narendra Modi's Office is using Big Data techniques to process ideas thrown up by citizens on its crowdsourcing platform mygov.in

Model for the developed world.It's turning out to be action-oriented !!!!!!

The Prime Minister's Office is using Big Data techniques to process ideas thrown up by citizens on its crowdsourcing platform mygov. in, place them in context of the popular mood as reflected in trends on social media, and generate actionable reports for ministries and departments to consider and implement. 

The Modi government has roped in global consulting firm PwC to assist in the data mining exercise, and now wants to elevate Mygov.in platform from a one-way flow of citizens' ideas to a dialogue where the government keeps them abreast of some of the actions that emerge from their brainstorming. 

"There is a large professional data analytics team working behind the scenes to process and filter key points emerging from debates on mygov.in, gauge popular mood about particular issues from social media sites like Twitter and Facebook," said a senior official aware of the development, adding that these are collated into special reports about possible action points that are shared with the PMO and line ministries. Ministries are being asked to revert with an action taken report on these idea and policy suggestions currently being generated on 19 different policy challenges such as expenditure reforms, job creation, energy conservation, skill development and government initiatives such as Clean India, Digital India and Clean Ganga. 

With the PM inviting Indian communities in America and Australia to join the online platform, which he has termed a 'mass movement towards Surajya', the traffic handling capacity of mygov.in is being scaled up consistently, the official said.

PwC executive director Neel Ratan said that the firm is 'helping the government' process the citizen inputs coming through on Mygov. in

"There is a science and art behind it. We have people constantly looking at all ideas coming up, filtering them and after a lot of analysis, correlating it to sentiments coming through on the rest of social media," he said, stressing this is throwing up interesting trends and action points, being relayed to ministries. "It's turning out to be fairly action-oriented. I think it is distinctly possible that 30-50 million people would be actively contributing to Mygov.in over the next year and a half, given its current pace of growth," Ratan said.

PwC's global leader in government and public services Jan Sturesson told ET the participative governance model being adopted through mygov.in could become a model for the developed world.

"The biggest issue for governments today is how to be relevant. If all citizens are treated with dignity and invited to collaborate, it can be easier for administrations to have a direct finger on the pulse of the nation rather than lose it in transmission through multiple layers of bureaucracy," he said, not ruling out the possibility of using the mygov.in for quick referendums on contemporary policy dilemmas in a couple of years. 

Google's customized search engine and tool for students and academics of all stripes

5 smart ways students can use Google Scholar

Here's something that's happened to most college students: It's 20 minutes before your final paper is due, and you haven't written a bibliography yet.

This situation, and everything that precedes it, is going to be more difficult if you don't know about Google Scholar. Google's customized search engine and tool for students and academics of all stripes was created by Anurag Acharya, a former academic who joined Google's web-indexing team in 2000. Scholar allows you to search journals, save sources to your personal library and, yes, get quick citations.

SEE ALSO: 7 Fantastic Calendar Apps To Keep You on Schedule

Although Scholar celebrated its 10th anniversary in November, many students still don't know about it unless they talk to a librarian, and the navigation toolbar on the main Google page doesn't link to it. To help you out, just in time for finals, we've put together a quick guide to studying, saving and citing.

1. Search for journal articles.

The first thing you need to know about Google Scholar is that it works essentially like a regular ol' search engine — to get the best results, you should be as specific as possible. Scholar is designed to return a combination of the most relevant and most cited pages, meaning you'll get what's been cited most by other academics (which are usually the most informative, reliable sources).

Keep in mind that Scholar can search both the title and article content for search terms, even if the content is locked to subscribers.

Once you've navigated to a results page, you'll see information about the author, publisher and date for each entry. You'll also see the location of the entry (for example, Google Books or JSTOR) and a link that says "other versions," from which you can navigate to other webpages on which the article has appeared. A link on the left side of the page will link directly to the article and indicated its format (HTML, PDF, etc.).

2. Build (and search) libraries.

As you look through the results, you can save articles to your library. Once you add something to the library, you can view a comprehensive info sheet of the article, including the abstract, and put it under a label to organize it with similar sources.

What most school don't teach !!!!

How to Enable a Reader Mode in Chrome for Android to Enjoy Better Reading of Websites !!!!

Google Chrome for Android features a new Reader Mode that lets you read web pages on your mobile without the clutter. Previously you had to install bookmarklets to enable readability but not anymore as readability is now integrated in the recent releases of Chrome much like the Safari browser on iOS.

While you are reading an article inside Chrome (it will only show up in text-heavy articles), you can click the “Reader” button near the address bar (see screenshot above) and the current page is instantly optimized for reading. The page header, the ads, the sidebar, the navigation and all the non-essential elements are instantly hidden while the typeface and layout is changed for improved readability.

Turn-on the Reader Mode in Chrome

If you are not seeing the Reader Mode button in your Chrome yet, that’s because it’s enabled by default. Tap the address bar in Chrome, type chrome://flags and you’ll get a list of flags that are available in your Chrome.

Scroll down until you see a setting that says “Enable Reader Tool Mode” and click Enable. Relaunch the Chrome app and you should now see the Reader button in your Chrome when you are on a text-heavy web page. It may not show up on every article page though.

The Reader mode in Chrome will also come handy for printing web pages or when you saving a page as a PDF on your Android.

Content Credits:

http://www.labnol.org/internet/readability-in-android-chrome/28742/?mc_cid=bd80f96d22&mc_eid=bd5f9f6395

The Perfect Photo Sharing Networks

A picture may be worth a thousand words, but those words aren’t worth much if no one is listening. This is why it’s important to choose the right network dedicated to photo sharing.

Before you begin shopping around for the perfect photo-sharing network for your business, create a mission statement to determine the main goals you want to achieve with the help of this network. Do you need a channel exclusively for photos, or does it dovetail into your content marketing platform? Will it show off photos of your company culture, or show off products for sale? Once you have decided how a photo-sharing network can benefit your business, it’s time to choose your platform. To help you make the right choice, we made a chart to showcase four major networks for photo sharing:

#Tile a “#SmartCompanion” for you because Tile helps you find things!!!!!!!!

Gadgets We Love: Tile, The Perfect Gift For iPhone Owners And Soon For Android Users Also.

Tile helps you find things – anything. It can be dropped in a bag, stuck to a device, attached to keys, whatever you like. It uses a Bluetooth 4.0 LE (Low Energy) connection which pairs with your smartphone and has an app which helps you locate your item within 100 yards.

The app-based interface also allows you to track an item from any phone or tablet and it is possible to share Tiles between multiple users so an item can be located by anyone in your household. If further help is needed an audible ring can be triggered remotely.

My favourite feature of Tile, however, is when it goes missing. All Tile users are connected to the Tile Cloud network so if your item is lost or stolen, Tile only needs to pass within range of another Tile user for that location information to be sent to you. This happens automatically in the background without other Tile users being interrupted, so you have a silent army always on the lookout.

Furthermore if you buy Tile individually it costs just $25, but there are discounts for greater numbers. Packs of 4 ($70), 8 ($130) or 12 ($180) bring substantial savings.

That's the way to get better talent !!!!!

The surprising truth about what motivates us

We want to become a purpose maximizer not the profit maximizer 

Everything you need to know about the social video platform that you can use to create, post and share your video.

YouTube

YouTube is social video. As the world’s largest video-sharing social network,over 6 billion hours of video are watched on YouTube each month. That’s an enormous potential audience and one that can be reached by any business.

Best practices:

Due to YouTube’s massive scope, it’s hard to say what works well on the social network. In general shorter videos work well, with top performing videos lasting just under 3 minutes on average.

YouTube, in summary:

• Great for businesses of all sizes, budgets
• Put effort into production value
• Keep videos short in general, around 3 minutes
• Shareability largely affected by content, promotion

Instagram

Instagram is Facebook’s mobile photo giant that has in the last few years dipped its toes into the social video world. Launched in June of 2013, Instagram videos emerged as a director competitor to Vine, and quickly took over the short video market. Instagram videos can be a maximum of 15 seconds, and can be edited from a series of uploaded videos. Apparently 15 second videos prompt the highest click-throughs in social video, putting Instagram high on the list for sharability.

Best practices:

Instagram presents a lot of opportunity for small businesses, since the app in itself is about empowering regular people to make great photos and videos. Even regular cell phone video can be edited and filtered to create something beautiful, making it perfect for companies with low budgets and few resources. If you can invest even a small amount of budget into your Instagram videos, it could give you a huge leg up on regular users. That is likely the reason brand videos were at one time responsible for 40% of the top 1,000 performing Instagram videos.

Instagram video, in summary:

• Instagram is the go-to app for teens
• Editing tools make it a great option for businesses with low budget, resources
• Only upload videos that work well on mobile
• Check out eConsultancy’s tips for succeeding at Instagram video

Vine

Vine is a Twitter-owned video app which allows users to film, edit and share 6-second, looping video clips.

Best practices

Vine has proven that anybody can build a massive following if they’re funny or clever enough. Vine superstars are regular people who have managed to earn a following making shareable videos using humor or enticing visuals. Your Vine videos will automatically loop, so you have to create something people won’t mind watching again and again.

Examples

Vine videos are very flexible when it comes to production value. You can create an effective, high-quality Vine like this one from Lego.

Vine, in summary:

• Great if you’re marketing to millennials—young audience
• Make use of looping functionality, since people will watch again and again
• Humor is the key to Vine success
• Requires very little budget + resources—just 6 seconds of raw video

Facebook Videos

Facebook isn’t thought of as a video platform in the same way as YouTube or Vine, but over the last year it has grown into one of the most powerful channels for social video.

Best practices

Facebook is leading the way when it comes to mobile social networks. We see that in the over 1 billion monthly active mobile users, but it also mean huge audiences for mobile social video. More than 65% of video views on Facebook come from mobile. When over half your views will come from mobile, it’s essential that you optimize your videos for mobile. That means they should be easily viewable on small screens (no one wants to squint).

Facebook, in summary:

• Massive audience of all ages
• Keep things short, and optimize for mobile
• Only share the highest quality videos
• Facebook’s algorithm will promote your videos the more they are shared

Snapchat

Snapchat emerged in 2013 as a golden boy of teenage social networking but very few brands see value on the social network. In fact, only 1% of marketers have incorporated Snapchat into their strategies.

This might be due to the fact that Snapchat videos aren’t truly social videos, in that you can’t share them like you would a video on other platforms. But done right Snapchat can increase brand awareness, contribute to marketing campaigns and even cause purchasing. And the barrier to entry is very low. All you need is a phone and some moderate creativity.

Best practices:

In 2013, Snapchat introduced “Snapchat Stories,” which took it beyond a photo app into video and chat territory. Now, Stories is the most popular Snapchat feature, with over 1 billion stories viewed per day. Where brands once brushed off the value of quick messages that disappeared in a few seconds, Stories last for 24 hours—a reasonable amount of time for someone to see your brand video and then visit your store or attend your event.

Snapchat, in summary:

• Only useful for targeting the under-25 audience
• Provide followers with incentives to follow your brand
• Connect with Snapchat celebrities to grow reach
• Keep things light, and tell stories

Vimeo

Vimeo is often described as YouTube for filmmakers, a place where artistic videos thrive. This may be why you don’t often see brands using Vimeo as a primary channel. That, and the success of this generic brand video.

That being said, Vimeo still had 135 million unique video viewers worldwide in 2013. If you can find a way to connect with that audience, it will be worth your effort.

Google Hangouts

Google has one really innovative video tool called Hangouts on Air which is unlike anything offered by any other network. Hangouts on Air essentially allows you to broadcast to live viewers, for free. Whether you want to host a weekly discussion that showcases your expertise or a share a more formal webinar with 5 other experts on a certain topic, Hangouts on Air is a great tool for the more professional elements of social video.

These Hangouts are more about the information and less about the quality or production, making them an appealing option for small businesses and those working in very technical industries. It’s a great way to engage prospects or attract a new online audience with an engaging conversation. Plus, these videos can be saved to your YouTube profile for future use.

Hangouts on Air essentially make you the host of your own show, at no cost. How many businesses have dreamed of that opportunity?

Twitter

Twitter launched the ability to include videos in Twitter cards earlier this yearas a powerful new way to engage users in promoted posts. With video Twitter cards, a business can upload a video into a Tweet that will appear within a user’s stream and can be viewed in one click. According to Twitter, Tweets with native video generate better engagement and more video views.

Video embedding isn’t available in regular messaging, only in paid ads, so cost is something you have to consider. At least for now. Earlier this month Twitter teased native video, coming at some point in 2015. For the time being, if you have no budget for promoted posts on Twitter, you can include Vine videos within Tweets and they will appear in-stream as well.

Tumblr

Tumblr isn’t seen as a traditional video channel by most brands. But maybe that’s because most brands don’t know that Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit. Plus, Tumblr is producing video view rates comparable to Facebook, with over 1/3rd of referred visits producing a video start.

The issue with Tumblr is that it’s a very niche community. Tumblr is the home of countless memes and inside jokes. Succeeding on Tumblr will really depend on your efforts to learn about and understand this audience, and then share videos that fit the profile. Check out Reel SEO’s tips for your Tumblr video marketing.

From:

New apps which are that handy that they pings you with information and insights about the people you’re meeting with just ahead of your meeting time !!!!!

DataFox Brings Private Company Analysis And One-Pagers To Mobile

DataFox, the online research platform that allows anyone to track information about private tech companies, has now brought its service to mobile in the form of a new iOS application. The free app provides DataFox subscribers with access to over 500,000 company one-pager’s, private and public lists, and an events stream detailing recent news on companies tracked, like new hires, turnover, acquisitions, IPOs, new product releases, and more.

As you may recall, DataFox first launched its “intelligence platform as a service” at TechCrunch Disrupt 2014, promising to put the capabilities of professional analysts into the hands of anyone interested in the same sort of information, research and insights. Except, unlike analysts who manually dig for information then enter it into spreadsheets and databases for further analysis, DataFox collects information automatically and in real-time using data-mining and machine learning technologies. It pulls in data from the web, RSS feeds, YouTube and other API partners like CrunchBase, AngelList, LinkedIn, Alexa and more.

It also creates its own data in order to surface new information other providers might not have, like who a firm’s top competitors are, for example.

One mobile, the new app offers many of the same features as the DataFox website, though it doesn’t load up the deeper insights, data tables and graphs on the web client.

It's All About Research And Mixing !!!!

 Everybody is looking for a change, from a person to environment. Why we need changes?  Reason is that we get bored with the repetitive task. It’s not like that you didn't want to do it, it could have been the priority at that time when you started it ,later when you achieved  the task successfully and you followed the same work pattern again and again without any changes or without any innovation, gradually it became a boredom . Life is all about colors, a variety of colors, we need to change them one by one, we can research by mixing different colors, you never know what sort of mixing and research can give you the ultimate color and one day you would be able to generate the revolutionary mixing. Hence whenever we feel like "change" we must look for research and mixing to maintain the sustainability of our dreams, more over to make us feel better. 

 

World Wide Vac a digital vacuum cleaner, is a widget that can be connected to your gmail account and used to clean-up your inbox rapidly and selectively.

How to get rid of the digital dust????

World Wide Vac — World’s First “Digital Vacuum Cleaner” Unveiled

The world’s first digital vacuum cleaner, the “World Wide Vac,” was recently unveiled by its developer, Electrolux, via a press release sent to CleanTechnica.

This new “vacuum cleaner” offers a means of getting rid of the “digital dust” on your online home, as the company puts it — thereby reducing server running costs, thusly reducing energy costs and the associated carbon emissions.

What the new World Wide Vac actually is, is a widget that can be connected to your gmail account and used to clean-up your inbox rapidly and selectively. The product was actually developed internally at Electrolux in connection with the development of a new (real-world) analogue vacuum cleaner.

Guess that someone thought that it might be nice to have a similar tool for the online world.

The press release provides more:

…an average e-mail in your inbox equals 4 grams of CO2 during its lifetime, and generally people tend to keep thousands. The size of an average inbox is 8000 emails. (Reducing these thereby reduces these energy/emissions costs.)

Each level of digital cleaning is built on different algorithms, allowing the user to set the cleanup ambition. The S level targets unread social and promotional e-mails. The M level targets social, promotional, unread e-mails older than three years except from those sent from your own account or personal contacts; spam, trash can e-mails and all e-mails in the inbox filtered through a set-up of negative words (eg “offer”, “discount”) saving the ones containing positively relevant words (eg “receipt”, “password”). The L level targets the same e-mails as the M level, plus all e-mails older than three years.

Power of social media to build highly interactive event communities to build a meaningful business opportunities!!!!!

Exhibitions and Events Utilising Technology

Recently the Old Truman Brewery in London hosted Europe’s only free to attend dedicated event tech show focussing on the increasing demands for technology within the event industry.

There was a common theme at the event that revolved around engagement via social media combined with various elements of technology to deliver interactive experiences such as TweetWall Pro or gain visitor intelligence via N200 for example.

Interestingly Bizzabo integrates social media to build highly-interactive event communities, helping organizers, sponsors and exhibitors to engage directly with guests and seek out those meaningful new business opportunities.

If you don’t have a mobile-optimised website, then basically you’re wasting your time.

The most important thing you should prioritize. 

 Exactly what is it?

Rather than develop and maintain multiple device optimized websites, you develop a single website that can work, look good and be usable on all devices in order to provide the best user experience. 

Because mobile users hate nothing more than having to pinch, zoom in and scroll in order to read a full desktop site on their smaller mobile screen.

The key to achieving this goal is to think about how your design operates at different widths and adjust how the components on your page are laid out as that width increases or decreases.

A good responsive website will present the same flow of information on all devices, freeing authors to concentrate on the hierarchy of their content. So long as that hierarchy is maintained, the same content will make sense and feel correct regardless of the device being used to consume it.

 Having a mobile friendly website is no longer just important, it’s critical. 

Visibility Is Extremely Important And That Makes You Saleable !!!!!

Why Does That Purple Wrapper Gives A Chocolaty Feeling

Because it has created a niche for themselves and your niche is the service you specialize in offering to your target market.“Brand Recall comes with the creation of great ad campaigns.To be in the top most segment of the market, visibility is extremely important and that makes you saleable.

Experience Versus Money !!!!

Your experiences will provide more value to your life than the money you earn. Its quiet true for long term perspective.

Because if you are a money lover and in a hurry to earn money as soon as possible then you are a short term player .Until and unless it is the priority,don't chase it ,try to choose the path that is more educational, knowledgeable and near to your dreams. Even though the path is too long, it will  definitely carry along all the tactics that you would be needing to achieve your goal. And for the whole life you wont repent and look for the opportunities you want , rather opportunities will look for you. So these are the experiences only that makes you perfect and life easy cum valuable to move on.

Don't Describe Your Job As Boring.....You Sound Like You Don’t Know What You’re Doing????

It is a familiar scene. You meet someone new at a marketing event and you both start talking about your respective companies. The other person begins talking about the protective gloves their company designs for industrial construction workers and how they’re safe, stronger, and lighter than any other gloves on the market. Then, just as they finish, they deflate a little and say,

“So you know…. My brand is boring. Nothing really interesting. We could never do the digital marketing you do. No one wants to read about us. It’s just boring.”

No matter what you thought up to that point, your eyes roll a little.

Don’t Apologize For Your Work

I rarely have a conversation with someone about their work that doesn’t include a comment about how the product or service they market isn’t exciting, sexy, or interesting. Usually the comment takes the form of an apology with a hint of embarrassment. Something that says that producing a useful product and working hard to make it successful is something to be ashamed of!

My advice to all of you: stop right now. I’ll even say it nicely. Please stop saying that the brand you market is uninteresting. Stop saying that your work is boring. Saying this undermines the entire concept of your industry! I’ll even prove it to you with a sexy, exciting, interesting list of reasons why:

1. Saying something is boring makes you sound boring.

Remember the old phrase “Only boring people get bored?” That also applies to your career, and do you really want to promote yourself as a person with no sense of gratitude or imagination? When you say your work is “blah” people imagine you sit slack-jawed at a plain desk in a dusty cubicle in a room with no windows, no pictures, and no hope.

No one wants to leave this impression but that is exactly the image you paint when you describe your job as BORING, and who wants to turn to that person for opinions, advice, or new opportunities? Not me.

FLOODWATCH :- A tool to understand what the ad industry is up to.. Wow seems really interesting

Floodwatch: A Collective Ad 

Monitoring Tool for Social Good

from Ben Rubin - OCR 

We spend hours a day online, and we see ads on every webpage we visit. But we don’t have any way of tracking the ads we’re being served — we don’t even know how many ads the average person sees in a given day.

The ad industry currently has the power to gather whatever information they want about you and tailor their marketing strategies to whoever they’ve decided you are. This is not only invasive, it’s resulting in a browsing environment that constantly reinforces a demographic identity being ascribed to you by corporations — if they think you’re an upper middle-class woman in her 30s you might see only ads for fancy purses, diapers and wedding gowns, while your lower-income male counterpart might see ads for payday loans, big-screen TVs and fast food.

We want to take back control over our data and fight against surveillance advertising, but to do that we need tools to understand what the ad industry is up to.

Floodwatch is a Chrome extension that tracks the ads you see as you browse the internet.