That's the way to get better talent !!!!!

The surprising truth about what motivates us

We want to become a purpose maximizer not the profit maximizer 

Everything you need to know about the social video platform that you can use to create, post and share your video.

YouTube

YouTube is social video. As the world’s largest video-sharing social network,over 6 billion hours of video are watched on YouTube each month. That’s an enormous potential audience and one that can be reached by any business.

Best practices:

Due to YouTube’s massive scope, it’s hard to say what works well on the social network. In general shorter videos work well, with top performing videos lasting just under 3 minutes on average.

YouTube, in summary:

• Great for businesses of all sizes, budgets
• Put effort into production value
• Keep videos short in general, around 3 minutes
• Shareability largely affected by content, promotion

Instagram

Instagram is Facebook’s mobile photo giant that has in the last few years dipped its toes into the social video world. Launched in June of 2013, Instagram videos emerged as a director competitor to Vine, and quickly took over the short video market. Instagram videos can be a maximum of 15 seconds, and can be edited from a series of uploaded videos. Apparently 15 second videos prompt the highest click-throughs in social video, putting Instagram high on the list for sharability.

Best practices:

Instagram presents a lot of opportunity for small businesses, since the app in itself is about empowering regular people to make great photos and videos. Even regular cell phone video can be edited and filtered to create something beautiful, making it perfect for companies with low budgets and few resources. If you can invest even a small amount of budget into your Instagram videos, it could give you a huge leg up on regular users. That is likely the reason brand videos were at one time responsible for 40% of the top 1,000 performing Instagram videos.

Instagram video, in summary:

• Instagram is the go-to app for teens
• Editing tools make it a great option for businesses with low budget, resources
• Only upload videos that work well on mobile
• Check out eConsultancy’s tips for succeeding at Instagram video

Vine

Vine is a Twitter-owned video app which allows users to film, edit and share 6-second, looping video clips.

Best practices

Vine has proven that anybody can build a massive following if they’re funny or clever enough. Vine superstars are regular people who have managed to earn a following making shareable videos using humor or enticing visuals. Your Vine videos will automatically loop, so you have to create something people won’t mind watching again and again.

Examples

Vine videos are very flexible when it comes to production value. You can create an effective, high-quality Vine like this one from Lego.

Vine, in summary:

• Great if you’re marketing to millennials—young audience
• Make use of looping functionality, since people will watch again and again
• Humor is the key to Vine success
• Requires very little budget + resources—just 6 seconds of raw video

Facebook Videos

Facebook isn’t thought of as a video platform in the same way as YouTube or Vine, but over the last year it has grown into one of the most powerful channels for social video.

Best practices

Facebook is leading the way when it comes to mobile social networks. We see that in the over 1 billion monthly active mobile users, but it also mean huge audiences for mobile social video. More than 65% of video views on Facebook come from mobile. When over half your views will come from mobile, it’s essential that you optimize your videos for mobile. That means they should be easily viewable on small screens (no one wants to squint).

Facebook, in summary:

• Massive audience of all ages
• Keep things short, and optimize for mobile
• Only share the highest quality videos
• Facebook’s algorithm will promote your videos the more they are shared

Snapchat

Snapchat emerged in 2013 as a golden boy of teenage social networking but very few brands see value on the social network. In fact, only 1% of marketers have incorporated Snapchat into their strategies.

This might be due to the fact that Snapchat videos aren’t truly social videos, in that you can’t share them like you would a video on other platforms. But done right Snapchat can increase brand awareness, contribute to marketing campaigns and even cause purchasing. And the barrier to entry is very low. All you need is a phone and some moderate creativity.

Best practices:

In 2013, Snapchat introduced “Snapchat Stories,” which took it beyond a photo app into video and chat territory. Now, Stories is the most popular Snapchat feature, with over 1 billion stories viewed per day. Where brands once brushed off the value of quick messages that disappeared in a few seconds, Stories last for 24 hours—a reasonable amount of time for someone to see your brand video and then visit your store or attend your event.

Snapchat, in summary:

• Only useful for targeting the under-25 audience
• Provide followers with incentives to follow your brand
• Connect with Snapchat celebrities to grow reach
• Keep things light, and tell stories

Vimeo

Vimeo is often described as YouTube for filmmakers, a place where artistic videos thrive. This may be why you don’t often see brands using Vimeo as a primary channel. That, and the success of this generic brand video.

That being said, Vimeo still had 135 million unique video viewers worldwide in 2013. If you can find a way to connect with that audience, it will be worth your effort.

Google Hangouts

Google has one really innovative video tool called Hangouts on Air which is unlike anything offered by any other network. Hangouts on Air essentially allows you to broadcast to live viewers, for free. Whether you want to host a weekly discussion that showcases your expertise or a share a more formal webinar with 5 other experts on a certain topic, Hangouts on Air is a great tool for the more professional elements of social video.

These Hangouts are more about the information and less about the quality or production, making them an appealing option for small businesses and those working in very technical industries. It’s a great way to engage prospects or attract a new online audience with an engaging conversation. Plus, these videos can be saved to your YouTube profile for future use.

Hangouts on Air essentially make you the host of your own show, at no cost. How many businesses have dreamed of that opportunity?

Twitter

Twitter launched the ability to include videos in Twitter cards earlier this yearas a powerful new way to engage users in promoted posts. With video Twitter cards, a business can upload a video into a Tweet that will appear within a user’s stream and can be viewed in one click. According to Twitter, Tweets with native video generate better engagement and more video views.

Video embedding isn’t available in regular messaging, only in paid ads, so cost is something you have to consider. At least for now. Earlier this month Twitter teased native video, coming at some point in 2015. For the time being, if you have no budget for promoted posts on Twitter, you can include Vine videos within Tweets and they will appear in-stream as well.

Tumblr

Tumblr isn’t seen as a traditional video channel by most brands. But maybe that’s because most brands don’t know that Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit. Plus, Tumblr is producing video view rates comparable to Facebook, with over 1/3rd of referred visits producing a video start.

The issue with Tumblr is that it’s a very niche community. Tumblr is the home of countless memes and inside jokes. Succeeding on Tumblr will really depend on your efforts to learn about and understand this audience, and then share videos that fit the profile. Check out Reel SEO’s tips for your Tumblr video marketing.

From:

New apps which are that handy that they pings you with information and insights about the people you’re meeting with just ahead of your meeting time !!!!!

DataFox Brings Private Company Analysis And One-Pagers To Mobile

DataFox, the online research platform that allows anyone to track information about private tech companies, has now brought its service to mobile in the form of a new iOS application. The free app provides DataFox subscribers with access to over 500,000 company one-pager’s, private and public lists, and an events stream detailing recent news on companies tracked, like new hires, turnover, acquisitions, IPOs, new product releases, and more.

As you may recall, DataFox first launched its “intelligence platform as a service” at TechCrunch Disrupt 2014, promising to put the capabilities of professional analysts into the hands of anyone interested in the same sort of information, research and insights. Except, unlike analysts who manually dig for information then enter it into spreadsheets and databases for further analysis, DataFox collects information automatically and in real-time using data-mining and machine learning technologies. It pulls in data from the web, RSS feeds, YouTube and other API partners like CrunchBase, AngelList, LinkedIn, Alexa and more.

It also creates its own data in order to surface new information other providers might not have, like who a firm’s top competitors are, for example.

One mobile, the new app offers many of the same features as the DataFox website, though it doesn’t load up the deeper insights, data tables and graphs on the web client.

It's All About Research And Mixing !!!!

 Everybody is looking for a change, from a person to environment. Why we need changes?  Reason is that we get bored with the repetitive task. It’s not like that you didn't want to do it, it could have been the priority at that time when you started it ,later when you achieved  the task successfully and you followed the same work pattern again and again without any changes or without any innovation, gradually it became a boredom . Life is all about colors, a variety of colors, we need to change them one by one, we can research by mixing different colors, you never know what sort of mixing and research can give you the ultimate color and one day you would be able to generate the revolutionary mixing. Hence whenever we feel like "change" we must look for research and mixing to maintain the sustainability of our dreams, more over to make us feel better. 

 

World Wide Vac a digital vacuum cleaner, is a widget that can be connected to your gmail account and used to clean-up your inbox rapidly and selectively.

How to get rid of the digital dust????

World Wide Vac — World’s First “Digital Vacuum Cleaner” Unveiled

The world’s first digital vacuum cleaner, the “World Wide Vac,” was recently unveiled by its developer, Electrolux, via a press release sent to CleanTechnica.

This new “vacuum cleaner” offers a means of getting rid of the “digital dust” on your online home, as the company puts it — thereby reducing server running costs, thusly reducing energy costs and the associated carbon emissions.

What the new World Wide Vac actually is, is a widget that can be connected to your gmail account and used to clean-up your inbox rapidly and selectively. The product was actually developed internally at Electrolux in connection with the development of a new (real-world) analogue vacuum cleaner.

Guess that someone thought that it might be nice to have a similar tool for the online world.

The press release provides more:

…an average e-mail in your inbox equals 4 grams of CO2 during its lifetime, and generally people tend to keep thousands. The size of an average inbox is 8000 emails. (Reducing these thereby reduces these energy/emissions costs.)

Each level of digital cleaning is built on different algorithms, allowing the user to set the cleanup ambition. The S level targets unread social and promotional e-mails. The M level targets social, promotional, unread e-mails older than three years except from those sent from your own account or personal contacts; spam, trash can e-mails and all e-mails in the inbox filtered through a set-up of negative words (eg “offer”, “discount”) saving the ones containing positively relevant words (eg “receipt”, “password”). The L level targets the same e-mails as the M level, plus all e-mails older than three years.

Power of social media to build highly interactive event communities to build a meaningful business opportunities!!!!!

Exhibitions and Events Utilising Technology

Recently the Old Truman Brewery in London hosted Europe’s only free to attend dedicated event tech show focussing on the increasing demands for technology within the event industry.

There was a common theme at the event that revolved around engagement via social media combined with various elements of technology to deliver interactive experiences such as TweetWall Pro or gain visitor intelligence via N200 for example.

Interestingly Bizzabo integrates social media to build highly-interactive event communities, helping organizers, sponsors and exhibitors to engage directly with guests and seek out those meaningful new business opportunities.

If you don’t have a mobile-optimised website, then basically you’re wasting your time.

The most important thing you should prioritize. 

 Exactly what is it?

Rather than develop and maintain multiple device optimized websites, you develop a single website that can work, look good and be usable on all devices in order to provide the best user experience. 

Because mobile users hate nothing more than having to pinch, zoom in and scroll in order to read a full desktop site on their smaller mobile screen.

The key to achieving this goal is to think about how your design operates at different widths and adjust how the components on your page are laid out as that width increases or decreases.

A good responsive website will present the same flow of information on all devices, freeing authors to concentrate on the hierarchy of their content. So long as that hierarchy is maintained, the same content will make sense and feel correct regardless of the device being used to consume it.

 Having a mobile friendly website is no longer just important, it’s critical. 

Visibility Is Extremely Important And That Makes You Saleable !!!!!

Why Does That Purple Wrapper Gives A Chocolaty Feeling

Because it has created a niche for themselves and your niche is the service you specialize in offering to your target market.“Brand Recall comes with the creation of great ad campaigns.To be in the top most segment of the market, visibility is extremely important and that makes you saleable.

Experience Versus Money !!!!

Your experiences will provide more value to your life than the money you earn. Its quiet true for long term perspective.

Because if you are a money lover and in a hurry to earn money as soon as possible then you are a short term player .Until and unless it is the priority,don't chase it ,try to choose the path that is more educational, knowledgeable and near to your dreams. Even though the path is too long, it will  definitely carry along all the tactics that you would be needing to achieve your goal. And for the whole life you wont repent and look for the opportunities you want , rather opportunities will look for you. So these are the experiences only that makes you perfect and life easy cum valuable to move on.

Don't Describe Your Job As Boring.....You Sound Like You Don’t Know What You’re Doing????

It is a familiar scene. You meet someone new at a marketing event and you both start talking about your respective companies. The other person begins talking about the protective gloves their company designs for industrial construction workers and how they’re safe, stronger, and lighter than any other gloves on the market. Then, just as they finish, they deflate a little and say,

“So you know…. My brand is boring. Nothing really interesting. We could never do the digital marketing you do. No one wants to read about us. It’s just boring.”

No matter what you thought up to that point, your eyes roll a little.

Don’t Apologize For Your Work

I rarely have a conversation with someone about their work that doesn’t include a comment about how the product or service they market isn’t exciting, sexy, or interesting. Usually the comment takes the form of an apology with a hint of embarrassment. Something that says that producing a useful product and working hard to make it successful is something to be ashamed of!

My advice to all of you: stop right now. I’ll even say it nicely. Please stop saying that the brand you market is uninteresting. Stop saying that your work is boring. Saying this undermines the entire concept of your industry! I’ll even prove it to you with a sexy, exciting, interesting list of reasons why:

1. Saying something is boring makes you sound boring.

Remember the old phrase “Only boring people get bored?” That also applies to your career, and do you really want to promote yourself as a person with no sense of gratitude or imagination? When you say your work is “blah” people imagine you sit slack-jawed at a plain desk in a dusty cubicle in a room with no windows, no pictures, and no hope.

No one wants to leave this impression but that is exactly the image you paint when you describe your job as BORING, and who wants to turn to that person for opinions, advice, or new opportunities? Not me.

FLOODWATCH :- A tool to understand what the ad industry is up to.. Wow seems really interesting

Floodwatch: A Collective Ad 

Monitoring Tool for Social Good

from Ben Rubin - OCR 

We spend hours a day online, and we see ads on every webpage we visit. But we don’t have any way of tracking the ads we’re being served — we don’t even know how many ads the average person sees in a given day.

The ad industry currently has the power to gather whatever information they want about you and tailor their marketing strategies to whoever they’ve decided you are. This is not only invasive, it’s resulting in a browsing environment that constantly reinforces a demographic identity being ascribed to you by corporations — if they think you’re an upper middle-class woman in her 30s you might see only ads for fancy purses, diapers and wedding gowns, while your lower-income male counterpart might see ads for payday loans, big-screen TVs and fast food.

We want to take back control over our data and fight against surveillance advertising, but to do that we need tools to understand what the ad industry is up to.

Floodwatch is a Chrome extension that tracks the ads you see as you browse the internet.