Easy to find , purchase and use are the accessible brands ........

Read More On:

http://www.brandingstrategyinsider.com/2015/09/how-brand-accessibility-builds-strong-brands.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandingStrategyInsider+%28Branding+Strategy+Insider%29#.VgouC8uqqkp

Congratulations to the 22 Indian students for their great success in Commonwealth Scholarship in United Kingdom

We would like to congratulate and wish all the 22 young Indian student and all the very best for their future who got selected for Commonwealth Scholarship program in United Kingdom for 2016 batch.  It is really a proud moment for the students, their families, relative and the nation for having such talented and bright students

These students will now be able to pursue higher studies in various fields they wish to study. The scholarships are awards to the meritorious students who carries potential to contribute to the needs of their home countries.

There are many students who wish to look for such opportunities for higher studies but due to absence of proper information they lack behind in achieving their dreams.There are numerous universities and government lead scholarship programs that are focused to provide facilities to the deserving candidates for higher studies.

Scholarship types can be broadly categorized under four head:

Scholarships offered by Government

Scholarships offered by University

Scholarships offered by philanthropists and private organizations:

Scholarships offered as research grants for Ph. D. programs

How to approach for Scholarship Programs

First, you have to identify in which category you wish to apply for, so that you can focus on that line. The best option is to review their websites for some relevant information and procedures and eligibility criteria.

Once you shortlist your mode of scholarship then you have to keep a check on their websites and other social media pages to have  an eye on the updates and relevant information. They may not update websites frequently but the information on social media will be fresh.

While you are checking for the updates, you have to brush up your skills as well. If they require essay then you have to work on your writing skills.For those who are looking to apply in fine arts,dance or music will also have to practice harder to compete for the scholarship exam. A practice at this stage can help you to go smooth during the tests. A multiple practice option may seems tiring but will be really fruitful.

While you are looking for the updates, do maintain a checklist for the

·         Your eligibility

·         The mentioned deadline

·         Requested documentation

·         If some need referees then carefully select some for you and keep them updated.

. Last and not the least keep your spirits high and practice harder to succeed.

How digital marketing helps in building brand online

It is now the time to be available online as well as offline. You cannot stay limited to the local market to go build your brand and expand your business. Digital marketing has come up as a strong marketing tool that has helped many business to be the brand- may it be big business or small everyone competes across the world. Digital marketing helps you to not only step in the online world but also mark your footsteps in the market. Here are few steps that can help you to become the brand and achieve best ROI

Create a base:

A website is a base of any business online. The well designed website, and careful content not only attracts the customers but also helps the business to be searched on Google.  The website must have true information and realistic data that people can relate with them and should have information about what they are looking for. At the same time it should be fast and easy to navigate. A slow working websites can lead to loss of customers because they will not wait to see the hourglass rolling.

Stay connected:

The social media sites like LinkedIn, Facebook, twitter, Instagram etc. also helps the business to be in direct touch with the customers. The connection with the face adds to the personal touch. No one likes to be connected with links which do not have faces. A blog also gives a platform to the customers and the business to come close and share views and clear doubts. This also helps the business to understand what the customers are wanting and help to change accordingly. The more the business have its presence on the social sites, more it will have its mark on people’s minds. The more the likes and shares, more the business is promoted and sooner it will  becomes the brand.

Be available anytime, anywhere:

As the internet moves from laptops to mobiles, the mobile apps has become an integral part of the digital marketing strategies to generate business. The mobile apps gives more personalized touch and gives a preference of the business over their competitors. No one downloads all the apps of the similar products. This gives an upper edge to the business and also ensures periodic returns and organic customers.

Be searchable:

If the business is easily searchable on the Google, the more chances it will have to generate more sales and at the same time can become the brand. The easily searched products leaves a positive impact in the minds of the customers who can help to convert the business into the brand.

Calculate the realistic data:

Digital marketing helps the business to get the realistic picture of the sales, how long the user is visiting the page, re-visitors, etc.  This can help to prepare the true report of the business sales and marketing strategies and help to find the key areas of more potential and the best performing segments. The needed changes in the potential areas can boost the business to gain the online market better than the competitors.

Nice Article And Great Views !!!! After decades of being a conservative player, Godrej has become more aggressive

Read More On:

http://articles.economictimes.indiatimes.com/2015-09-16/news/66604335_1_gcpl-sunil-kataria-personal-care-portfolio

Kids score points in the Philips game by brushing all four quadrants of their teeth for two minutes, the standard recommended by most dentists

Read More On:
http://www.adageindia.in/data/data-driven-marketing/internet-of-toothbrushes-sonicare-pipes-data-back-to-philips-may-spark-insurance-product/articleshow/48963650.cms

Is digital market a worth for businesses?

As the people are getting more close to the required information through Internet, the business are gaining their markets with the same media as well. Today digital marketers can study the consumer trends and behavior socially and can adapt to the changes to meet their demands. However, we cannot overrule the importance of traditional media along with the digital media. The blend of both the strategies can definitely bring in more sales and returns for the business.

Let us see further how digital media is beneficial over the traditional media and can benefit the business

Expanded market area:

The basic reason for the business to enter in the digital marketing is to expand the business to the global market. The digital media helps the business to move out of the local market to reach the customer sitting thousands of miles across. This leads to more competition and more of business to flow in.

A fair play field for all business segments:

Today the small business do not have to struggle a lot to compete with the bigger names. A planned strategy online can give them a fair chance to compete in the field

Cost efficient:

Traditional media is a bit expensive medium if the business has to expand to the wider markets and the results are not realistic and slow. The digital media is faster and spreads wider across the globe with less expenses incurred.

Returns are easily measured:  The time spent on fetching results is faster and gives the opportunity to the business to make the changes in the strategy accordingly. The traffic can be easily measured in terms of what sources they are coming from, how long they are staying on and their return possibilities are easily captured and measured.

Gives opportunity to make changes in strategies and product developments: The real time results and fair customer feedback's gives the business an opportunity to work on adapting the marketing strategies accordingly and also helps to expand their business by available information for r&D and introduction to new products.

Converts the business into Brand: A well designed and maintained website and up to date marketing techniques can help the business to leave their footprints in the digital world and can lead to significant audience and business generation thus maintaining the brand in the market.

Faster promotions:

Online media helps the business to float the information in the market with the click of the mouse or simply by hitting the button. The chances of getting the customers is increased with the faster pace. However, it should also be kept in mind that the way a positive note floats with the air, the negative information can also go viral. Hence, the business has to be careful about what is going out.

It is not mind boggling: We do not like to get promotional calls or unwanted promotional mails. The digital media gives the opportunity to the non-organic buyers to manage the information coming to them thus yielding to getting more organic visitors.

Wearable technologies is the future !!!!!

Read more on:

http://www.confectionerynews.com/Manufacturers/Mondelez-unveils-eight-marketing-technology-partnerships

Why Elizabeth II is the Queen of Technology!!!

SUMMARY

Elizabeth II’s love of technology connects her to millions and makes her one of the most popular monarchs in recent memory.

Read More On:

https://www.thememo.com/2015/09/09/why-elizabeth-ii-is-the-queen-of-technology/

Goal is to challenge Google in an area the Internet search giant has long dominated

Read More On:

http://gadgets.ndtv.com/mobiles/news/apple-reportedly-steps-up-hiring-of-artificial-intelligence-experts-737066

What is Digital Marketing ????

Digital marketing in broader sense is a mix of marketing strategies in digital form. It is different from traditional marketing in terms of use of components and methods that support an organization to review marketing strategies and understand what is gaining results and what is not in actual. However, the basic marketing principles are still the same. It’s not a different field of marketing but a new approach of marketing which gives a clear insight of the customer.

The traditional marketing techniques suffers mainly due to two broad reasons: Being one way communication method of just letting the customers know what the business wants them to know and lacks a dialogue between the customer and the business. Secondly, lack of real time picture of the business which is very much prevalent in digital marketing.

Aim of digital marketing:

The digital marketing comes into picture with the key objective to build brands, increase preferences and sales by incorporating various digital marketing techniques while reviewing things like what the customers are viewing and for how long, how much sales is converted, what technique is working etc.

Importance of digital marketing

As the internet is becoming the need of today’s buyers, they have the access to information anytime and anyplace they want it. Now the customer is not dependent to the information that you want to pass them but with the ever gaining source of digital media they want to know what the media, friends, relatives, peers, etc., are saying as well.  Today the buyers want the companies that are close to them, can communicate the relevant and personalize information and are trustworthy.

Advantages of digital marketing

With the multichannel approach of digital marketing it gives the exposure to the company to give personal attention to the customers, understands their needs and expand their business. The real time picture of the users helps the business to make changes in the marketing techniques and on the same hand gives opportunities for R&D and business expansion.

Embracing the 'perfectly imperfect' By Marty Swant...

Read More on:
http://www.adweek.com/news/advertising-branding/how-instagram-changing-way-brands-look-photography-online-and-beyond-166385