What is Digital Marketing?

Digital marketing in broader sense is a mix of business growth strategies in digital form. It is different from traditional marketing in terms of the use of components and methods that support an organization to review marketing strategies and understand what is gaining results and what is not in actual and practical terms. However, the basic business promotional principles are still the same- to gain the customers. It's not the different field of marketing but a new approach of strategies which gives a clear insight of the customer. Or we can say a different channel of marketing the products which is closer to the customer.

The traditional marketing techniques suffers mainly due to two broad reasons:

Firstly being one way communication method of just letting the customers know what the business wants them to know and lacks a dialogue between the customer and the business. Secondly, lack of real time picture of the business which is very much prevalent in online business promotion. This leads to a very limited information of the product with the customers and to the limited range of the market. Also, the business lacks the clear information of what the consumer thinks about their product which leads to less scope of feedback and limited scope of changes.

Aim of digital Promotion:

The digital promotion comes into picture with the key objective to build brands, increase preferences and sales by incorporating various digital marketing techniques while reviewing things like what the customers are viewing and for how long, how much sales is converted, what technique is working etc. This is not only confined to internet. The telephonic promotions, IM, etc also have their role.

Importance of digital marketing

The internet is becoming the need of today's buyers. They have the access to information anytime and at anyplace they want. Now the customer is not dependent to the information that you want to pass on to them but with the ever gaining source of digital media they want to know what the media, friends, relatives, peers, etc., are saying as well. They build the image of the product as per feedbacks as well. Today the buyers want the companies that are close to them and can communicate the relevant, personalize information and which is trustworthy also. To whom they can directly interact as per their convenience.

 Advantages of internet marketing

With the multichannel approach of digital promotion it gives the exposure to the company to give personal attention to the customers, understand their needs and provide the same with an opportunity to expand their business as well. The real time picture of the users helps the business to make changes in the marketing techniques and on the same hand gives opportunities for R&D and business expansion.

Go live with sanicon digital solutions

When everyone is presenting their business online, expanding their market and gaining the benefits of digital marketing, it's time for you to take the step. A step ahead to enter in the digital world and go live. A step to expand your market and be available 24*7 for the buyers irrespective of the geographic location. With Sanicon digital solution you can get expert services for digital presentation and marketing of your business so that you can get the best of the exposure. Act to expand. Act to go digital with Sanicon digital solutions.

LUMA's State of Digital Marketing

Digital Marketing Aspects

Digital marketing is the most crucial concept in today’s commercial sector. Every business needs one or more electronic media to promote its brand and expand the scope of market. With the introduction of markets in electronic gadgets like computers and smartphones the direct approach to the buyers is now possible. Earlier the sellers has to assume what the buyers want to know and it’s their discretion to choose the information that they want to spread amongst the customers. Today buyers are more educated about the brands, competitors and they rely more on feedback's. Customers want the products that have positive feedback's and are trustworthy.

Today the information is not only spread across the globe within few minutes but it can also be tailor made to be closer to the prospective customers

Digital marketers may use multiple tools to promote the businesses. These can be

Internet, Mobile applications, Electronic billboards, IM, etc.

Digital marketing requires great deal of creativity and strategic planning with prompt actions. All the strategies revolve around the customers and their requirements. The components of the digital marketing include PPC, SEO, SMO, CRO, ORM, etc

Pay per click:

The PPC account on the search engines are easier to create but the search engines require the customers to click on the links for generating the revenue whereas for businesses the direct business will be the better choice. The effective PPC strategy requires careful planning so that they can get the best from the selection

Social Media optimization:

Social media is gaining its intervention in promoting the business. It is a great tool to promote to the selected group of the audience. If carefully chosen, the social media can be the great tool for getting closer to the clients and understanding their needs and knowing feedback's.

Search Engine Optimization

To gain the organic customers the SEO is the most effective tool in digital marketing. It also helps to get the traffic for web portal from listings, search engines, editorial, etc. The search engine displays relevant links that are most searched and active. People usually tend to review those links that are on the top of the list and tend to ignore the ones available on the later pages.

Conversion Rate Optimization

The idea of this concept is over changing web browsers into customers. Actually, there are different tools that are accessible to gage the deficiencies of a website. These include

·         Google analytic – this provides credible data on online traffic, set of keywords and other numeric and analytical data for a site

·         Scroll map and hit map – These advice about what the guests are tapping on and about how far of a website page they are really looking over.

·         A/B test and Multivariate test – These tests help recognizing the progressions, either big or small, to a website that will encourage better reaction from the targeted online people..

Online Reputation Management

This refers to the core of the digital marketing. The digital marketing revolves around the reputation of the product on the market. The feedback of the customers about what they are looking for in digital marketing. Hence the online reputation marketing is the major element to achieve success. The major role of ORM includes:

·         Prompt response on queries

·         Using feedback's efficiently and

·         Carefully handling adverse feedback's.

How digital marketing helps in building brand online

It is now the time to be available online as well as offline. You cannot stay limited to the local market to go build your brand and expand your business. Digital marketing has come up as a strong marketing tool that has helped many business to be the brand- may it be big business or small everyone competes across the world. Digital marketing helps you to not only step in the online world but also mark your footsteps in the market. Here are few steps that can help you to become the brand and achieve best ROI

Create a base:

A website is a base of any business online. The well designed website, and careful content not only attracts the customers but also helps the business to be searched on Google.  The website must have true information and realistic data that people can relate with them and should have information about what they are looking for. At the same time it should be fast and easy to navigate. A slow working websites can lead to loss of customers because they will not wait to see the hourglass rolling.

Stay connected:

The social media sites like LinkedIn, Facebook, twitter, Instagram etc. also helps the business to be in direct touch with the customers. The connection with the face adds to the personal touch. No one likes to be connected with links which do not have faces. A blog also gives a platform to the customers and the business to come close and share views and clear doubts. This also helps the business to understand what the customers are wanting and help to change accordingly. The more the business have its presence on the social sites, more it will have its mark on people’s minds. The more the likes and shares, more the business is promoted and sooner it will  becomes the brand.

Be available anytime, anywhere:

As the internet moves from laptops to mobiles, the mobile apps has become an integral part of the digital marketing strategies to generate business. The mobile apps gives more personalized touch and gives a preference of the business over their competitors. No one downloads all the apps of the similar products. This gives an upper edge to the business and also ensures periodic returns and organic customers.

Be searchable:

If the business is easily searchable on the Google, the more chances it will have to generate more sales and at the same time can become the brand. The easily searched products leaves a positive impact in the minds of the customers who can help to convert the business into the brand.

Calculate the realistic data:

Digital marketing helps the business to get the realistic picture of the sales, how long the user is visiting the page, re-visitors, etc.  This can help to prepare the true report of the business sales and marketing strategies and help to find the key areas of more potential and the best performing segments. The needed changes in the potential areas can boost the business to gain the online market better than the competitors.

What is Digital Marketing ????

Digital marketing in broader sense is a mix of marketing strategies in digital form. It is different from traditional marketing in terms of use of components and methods that support an organization to review marketing strategies and understand what is gaining results and what is not in actual. However, the basic marketing principles are still the same. It’s not a different field of marketing but a new approach of marketing which gives a clear insight of the customer.

The traditional marketing techniques suffers mainly due to two broad reasons: Being one way communication method of just letting the customers know what the business wants them to know and lacks a dialogue between the customer and the business. Secondly, lack of real time picture of the business which is very much prevalent in digital marketing.

Aim of digital marketing:

The digital marketing comes into picture with the key objective to build brands, increase preferences and sales by incorporating various digital marketing techniques while reviewing things like what the customers are viewing and for how long, how much sales is converted, what technique is working etc.

Importance of digital marketing

As the internet is becoming the need of today’s buyers, they have the access to information anytime and anyplace they want it. Now the customer is not dependent to the information that you want to pass them but with the ever gaining source of digital media they want to know what the media, friends, relatives, peers, etc., are saying as well.  Today the buyers want the companies that are close to them, can communicate the relevant and personalize information and are trustworthy.

Advantages of digital marketing

With the multichannel approach of digital marketing it gives the exposure to the company to give personal attention to the customers, understands their needs and expand their business. The real time picture of the users helps the business to make changes in the marketing techniques and on the same hand gives opportunities for R&D and business expansion.

Mobile Marketing: A part of your digital marketing strategy

As mobile apps are becoming the integral part of information and entertainment across the world, the mobile apps industry is picking up its pace and has become a crucial part of marketing strategy. Today, mobile apps go parallel with websites for the growth and survival of business in the market. Now they are the tool for higher budget businesses, as well as for small or new launch at reasonable reach.

In addition to reasonably available, they are also the fastest and the most efficient methods of introducing new products and services to consumers. Even the software is versatile enough for organizations to actually make their own particular mobile applications if sought.

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Digital marketing- A parallel marketing

With the introduction of internet in marketing field every business along with traditional marketing strategies, has to work equally in planning and executing digital marketing strategies for its introduction, brand establishment growth. A digital marketing company works with the company strategy and mixes different digital marketing channels for the optimum results.As traditional marketing requires continuous changes so does a careful and continuous changes are required in digital marketing strategies. As this channel is more customer oriented, the quick and genuine responses can help the business to expand and work on feedback.


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Video Marketing: From TV to Internet

It's true, whatever we see leaves, bigger impact on our minds more than what we read and a video presentation of the same can take our imagination to the path that the seller wants to show exactly. This approach is as old as the marketing took the way of television but has opened its wings in the digital media by presenting the product in multiple ways in the form of video presentation and has become an equal contributor in business expansion

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www.sanicondigital.in