Reasons why smartphones are new business locations

The definition of marketing is changed the we use to see nearly two decades back. While the distance of the market has decreased from miles to just few clicks from the device in your hand, the span has increased from local customers to global reach. This changed has been witnessed since the inception of smartphones. Smartphones are becoming the integral part of many lives and gaining the span at a faster pace. From checking time, playing games, connecting with people socially to buying, paying bills and looking for information, people are dependent on these small screens more than they look at PCs now. It has not only changed the life of the consumers but also plays a vital role in digital marketing strategy of any business available online.

Being a pocket size device this has overruled the importance of desktops and laptops for searching information. People are free to search any information at their ease of time. They look for information while they are on the way, free time during office or even at their leisure time at any time of the day. It is popular amongst all age groups who gets benefits from it depending on the nature of the work. From studies to finding destination of travel, they don't have to sit at one designated place for anything. 

This has also resulted in multiform increase in the searches made every second. More than half of the traffic is due to the searches made through smartphones. This has also benefited business in multiple ways. The businesses are more often searched, which assist them with getting greater and more extensive market. They are not only considered a medium to sell, but has also helped businesses to make the marketing strategies according to the tastes and preferences of the buyers. 

The introduction of responsive websites has helped business to give a better experience to customers while they explore the websites on the screen which otherwise leads to higher bounced rates. 

Also, the option to pay online through links to banks, or other means like payment, wallet or so has given users a convenience to shop anytime with security. The trend of having a personalized mobile apps and links to social media has benefited business to gain loyalty of the customers with data around their location, age group, preferences. This has also helped them to provide personalized promotional options to customers to retain their attention and revisits.

The links to social media on the smartphones has given the opportunity to the businesses and consumers to interact and gain benefit out of the communication. The frequent queries helps the business to understand the requirements of the consumers and solution of the queries brings the consumer closer to the products. The businesses have grown remarkably by adapting to smartphones. While being connected to the users all the time, they are gaining their loyalty and revisits have opened avenues for revenue generation.