5 Step Approach In Finding The Opportunities For Guest Blogging

In the last post, we have discussed the role of guest blogging in digital marketing. But for most of us, the question remains: how to move ahead with guest blogging. This post will help you to gain the insight of the steps you need to follow to look for the opportunity areas of guest blogging in order to get the best possible results.

Make a checklist: 

The first step is to look for the opportunity areas that fit into your requirements. In order to finalist the requirement prepare the checklist which must include.

• Your industry

• Kind of people interested in your industry

This means you need to look for the blogs:

• Where the content is relevant to your industry

• Have people who are interested in your industry

• Have an active social media engagements

Once you have finalist the key pointers the next step is to look for the right match.

Look around google

Of course to look around the relevant blog, you need a search engine. Key in your related keywords to get the right match. At first instance you may feel that the results are not relevant, try switching the keywords for the purpose. Search around guest blogging relevant to your industry keywords. Like if you're a florist then you need to find blogs related to decor, gift ideas and so on. You can also look for guidelines for posting guest blogging. This will lead to various posts open for guest blogging and the blogs that are open for the same.

Active bloggers

If you are a regular reader( which you should) of the blogs of your industry, then you must have noticed some active bloggers in the field. You might have come across multiple posts of them on various blogs. Try posting on those blogs. This will give you an advantage of introducing yourself to the active participants groups. The cherry on the cake: if you personally know some active guest blogger then he can introduce you to various blogs from where you can kick start your work.

Backlinks

Explore your competitors backlinks through your SEO. You may find backlinks used by your competitors. Again you can google search the competitor report of guest blogging to check the relevant sites where you can also value add. There are multiple sites available who can assist you in looking for the competitors reports.

You can also search around the social media, Lot of posts are available on the social media. This can be one of the reliable sources to get the desired information. 

Sign up community

You can even sign up the community of guest blogger stating that you are open to writing guest posts. There are chances that the blog owners will directly get in touch with you through the community for availing your services. This may take some time as first you need to set up your base in the market and present yourself as an expert in the field.

Guest blogging is actually a good way of presenting yourself in the market. Just a careful workaround on the same is needed. The right approach will definitely fetch positive results that you are aiming for.