9 Global Digital Marketing Campaigns That You Should Read About

1. Littlewoods shows how ‘Mums Know Best’ with online video series: From dealing with a teenager’s first break up to interpreting a baby’s incoherent babbles, Littlewoods has set out tohighlight how ‘Mums Know Best’ in a series of short online films. Created by Kameleon, the digital push shines a spotlight on mum’s everyday super powers.

The campaign will be housed centrally on YouTube with the ‘Mums Know Best’ message promoted across multiple brand and media channels throughout June.

2. Coke’s New Twitter Ads Call Out Viewers by Name: Coca-Cola has been buying Promoted Tweets that show up in viewers’ Twitter feeds and address them by their first names. The ad copy starts with: “Hey [NAME], #ShareACoke is back! Order…”

The new tactic is part of a larger, ongoing “Share a Coke” campaign that debuted earlier this spring. The company is encouraging people to buy 8-ounce bottles of the soda, personalized with their names, for $5 apiece.

3. The Tweeting Pothole Sends Complaints Directly To Public Officials When Run Over: Think your town has a pothole problem? Just wait till you see the streets of Panama City, Panama. Potholes are now so bad that it’s become a running joke among the city’s residents.

To remedy the problem, one of the city’s most popular news organizations, Telemetro Reporta, teamed up with local creative agency P4 Ogilvy & Mather to build a solution — an electronic device that sends a message directly to public officials whenever somebody hits a pothole.

4. This Airline Made a URL Entirely of Emojis, and 1,600 People Managed to Type It In:Norwegian Airlines decided its target millennial audience was probably up to the challenge, though, so earlier this week it partnered with several Danish influencers on Instagram to spread the cryptic URL.

Norewegian Airlines’ URL was posted to Instagram not by the airline but by eight partner influencers, including a soccer player, music producer, models and bloggers. All told, the airline says, the posts generated 4,171 likes and reached an audience upward of 500,000 people.

5. Young CEOs Open Up About Their Failures In new branded videos from insurer Hiscox and Vox: Titled “Courageous Leaders,” the six-episode series aims to be more realistic than vainglorious by chronicling the hard decisions that entrepreneurs made on the way up, when their success was far from assured. As such, Hiscox hopes to make their stories more relatable. The new content also reinforces the company’s larger positioning of “Encourage Courage.”

6. Old Navy site sends free flip-flops based on your top-used emoji: Old Navy debuted a websiteTuesday, emoodji.com, which reads your top used emoji, suggests a dream vacation, and sends you a pair of free flip-flops (if you’re lucky). The site asks you to log in with Facebook, or enter your Twitter or Instagram handle. The website calculates the emoji you use the most on that specific social platform.

7. WWF Taps Those With Nearly Extinct Family Names To Save Nearly Extinct Tigers: Coming to the aid of the 3,200 tigers left in the wild, the World Wildlife Fund (WWF), with help from the Famous Brussels agency, launched a campaign that tied the potential extinction of tigers to the potential extinction of family names in Belgium.

Apparently, more than 30% of Belgian family names are becoming extinct. In light of this, the WWF launched “Families on the Verge of Extinction Save A Family on the Verge of Extinction.”Central to the campaign is a website on which Belgians can search their family name to determine how many are left in the country.

8. How (and why) a new retail brand crowdsourced its social campaign: The pressure is mounting on the clothing industry to reform its environmental and human rights records. Even Patagonia, which claims to be as environmentally conscious and cruelty-free as possible, runs into issues like supply chain partners that are glorified sweatshops. To combat the problems riddling the industry, a new outdoor apparel company is looking for fresh perspective — one that comes directly from its customers.

9. Levi’s digital strategy gets a leg up from Google: Levi’s — which doesn’t have a mobile app — has stepped it up in the digital space by choosing a smart collaboration. Google announced at the Google I/O 2015 last Friday that it would be partnering with Levi’s for its Project Jacquard, a techie line of products to roll out in 2016 that will turn Levi’s clothing into wearables that sync with your phone and tablet, akin to the Apple Watch.

Credits:

http://lighthouseinsights.in/9-global-digital-marketing-campaigns-that-you-should-read-about.html/?utm_content=buffer974de&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer

Website a first step in the digital world....

To step into the digital world and get introduced in the market the first baby step is the design of the website. It is the mirror of your business and a shop for the buyers. A well planned and designed website is a must for every business in today’s changing world. It is equally crucial to keep the website updated regularly to keep in touch with the world.

For More Details

www.sanicondigital.in

World Blood Donor Day !!! Live Life Like A Super Hero By Giving Blood !!!!!

8 Updates By Facebook, Instagram, Pinterest In The Last Week

1. Millennials Favor Facebook Over TV for Political News:The report, Millennials and Political News, was based on an online survey of nearly 3,000 people.Millennials reported little interest in following their parents’ habit of turning to local television for political coverage—and the advertising that traditionally fills commercial breaks in election years.

2. Facebook Is Testing “Saved Replies” To Help Pages Manage Customer Service Messages:Facebook is testing a messaging feature for Pages that enables businesses to create, save and send canned responses to frequently asked customer service questions and feedback.Called “Saved Replies,” the tool could be big time saver for businesses that receive a large number of questions from customers on Facebook.

3. Facebook Messenger now lets you send friends a map with your location:A new feature coming to Messengerwill let you share a location directly inside the conversation. And this doesn’t have to be your current position. You can share a meeting spot at a music festival or the restaurant where you’re meeting a friend for dinner. Facebook says this is replacing the old location feature.

4. Facebook rolls out stripped-down version of its app to more countries:Following a quiet rollout in a handful of countries, Facebook’s stripped-down, data-efficient Android appis finally ready for primetime. The social network officially launched Facebook Lite, the barebones version of its app, in Asia on Thursday. The company said it will roll out more broadly in Europe, Latin America and Africa “in the coming weeks.”

5. Instagram Gives More Power To Advertisers With Shop, Install Now And Sign Up Buttons:Instagram is expanding its advertising capabilities with shop, install now and sign up now buttons. It is integrating with Facebook, launching Instagram Ads API. Later this year, advertisers will have the ability to connect businesses to the right people through expanded targeting options with the help of Facebook too. Additionally, Instagram is opening up its advertisement for all businesses large and small.

6. Pinterest improves Related Pins with deep learning, plans product recommendations using object recognition:Pinterest is getting smarter when it comes to spotting things in all those images that millions of users pin to boards. Engineers at the company have developed a technology called visual search, which can find and display visually similar images. The system powers a Pinterest feature called Related Pins. It’s getting more engagement than previous implementations for recommending images. And later this year Pinterest will roll out a new feature, calledSimilar Looks, that relies on the technology.

7. Pinterest To Launch Buy Button With Retailers Like Macy’s, Nordstrom: Pinterest unveiled “buyable pins” along with retailers like Like Macy’s, Nordstrom that will allow users to shop from the app itself. The buy pins that have been in the works for months, will be launching later this month. These buttons are blue in colour and sit next to the regular red pins. Users can search for buyable pins. Buyable Pins will be available to iPhone and iPad users later this month; it’s not clear when they will be available for Android and desktop users.

8. Twitter Rolls Out “Official Partner Program” With IBM As The First Consultancy Partner:Twitter has merged the Twitter Certified Program and the Twitter Marketing Platform Partner Program into a one program – Twitter Official Partner Program. To begin with Twitter has joined hands with IBM as the first consultancy partner.

Credits:

http://lighthouseinsights.in/8-updates-facebook-instagram-pinterest-updates.html/

Save Ocean Save World !! Happy World Ocean Day!!!!

Social Media Optimization - A valuable tool for brand recognition and development...

Your social media are the channels for your brand recognition and development. It makes your business accessible to not only to the existing customers but also to the new customers. It also gives the customer an opportunity to promote your brand in the form of positive feedback and gives you a platform to interact with both new and old customers for better engagements, revisits and to increase brand loyalty.

For More details:

www.sanicondigital.in

A Happy, Flourishing City With No Advertising

In 2006, Gilberto Kassab, mayor of São Paulo, Brazil, passed the "Clean City Law." Citing growing concerns about rampant pollution in his city, Kassab decided enough was enough. But this was no ordinary piece of pollution legislation. Rather than going after car emissions or litterbugs, Kassab went after the billboards. Yes, you read that right: Kassab wanted to crack down on "visual pollution."

Saying that visual pollution was as burdensome as air and noise pollution, Kassab banned every billboard, poster, and bus ad in São Paulo with the Clean City Law. Even business signage had to go. Within months, city authorities had removed tens of thousands of ads both big and small—much to the dismay of business owners, who said the ban would surely ruin them.

Five years later, have all the businesses in São Paulo gone under? Hardly. In fact, most citizens and some advertising entities report being quite pleased with the now billboard-less city. A survey this year found that a 70 percent of residents say the Clean City Law has been "beneficial." "São Paulo’s a very vertical city," Vinicius Galvao, a journalist, said in an interview with NPR. "That makes it very frenetic. You couldn’t even realize the architecture of the old buildings, because they were just covered with billboards and logos and propaganda. And there was no criteria."

Where businesses are concerned, it turns out some advertisers are actually thankful for the ban, as it's forced them to reevaluate and improve. "Companies had to find their own ways to promote products and brands on the streets," Lalai Luna, co-founder of ad agency Remix, told the Financial Times last year. "São Paulo started having a lot more guerilla marketing [unconventional strategies, such as public stunts and viral campaigns] and it gave a lot of power to online and social media campaigns as a new way to interact with people."

Credits:

http://www.stumbleupon.com/su/5NP2VS/ycBVqlni:l4x!nS!4/www.good.is/post/a-happy-flourishing-city-with-no-advertising