5 Digital marketing aspects to grow your business

Every digital marketing is strategist keeping in mind the business’s needs and goals. Since every business has their own USP, they need to have their own digital marketing strategy that works best for their brand image and their product. Earlier when sellers were the trendsetters, it didn’t matter much what the customer feedback was, but today due to such huge advancements in technology, it is the customer calling the shots, making it very important to know the customer’s feedback and quantify their digital activities. This resulted in tools that help marketers to devise and observe the digital marketing activities and their effects. Some of these tools are:

1. Pay Per Click (PPC)

Pay per click, commonly referred as PPC, requires the users to click on links in order to generate revenue whereas for retail stores, the aim is to lead the customer to their shopping page and get direct sales. Hence, PPC requires careful and skillful planning and strategizing in order to obtain maximum results. 

2. Social Media optimization (SMO)

Social media has brought and new wave of digital marketing platforms for all business small or big. With social media names such as Facebook, Twitter, Linkedin, Pinterest,Instagram and now Snapchat provide easy and free digital marketing platform to business owners even with no or minimal marketing experience. This has resulted in small business owners coming online and promoting their product while interacting with their customer at the same time. 

3. Search Engine Optimization (SEO)

Search Engine Optimization or SEO is vital in generating organic leads to the website. SEO works by identifying and analyzing the keywords searched by the relevant or target audience to increase the visibility of the website in search engine results. These keywords help create a trail of breadcrumbs for the user to follow and reach the website and also provides an insight to the business owner as to what the audience is looking for online.

4. Conversion Rate Optimization (CRO)

Conversion rate optimization is a system to convert the website visitor into a customer. Three tools that help us in CRO are:

1) Google analytics provides a set of credible keywords that are favoured by the users and have a high probability of converting the browsers into customers.

2) Scroll map and hit map tells us what the user was looking for in the website and how far did they browse within the website.

3) A/B test and Multivariate test helps recognize the progressions, big or small, to a website that encourages a better reaction from the targeted audience or users.

5. Online Reputation Management (ORM)

ORM is vital to create and maintain a brand image of the business online, hence it refers op the core of digital marketing. In order to manage the reputation of the product or business in the digital world, feedback provided by the customers plays an important role. As digitally it is easier for the business owners and customers to interact globally in real time, ORM is the major element to achieve success in creating and sustaining a brand image.The major role of ORM includes:

1) Prompt response on queries

2) Using feedbacks efficiently and

3) Carefully handling adverse feedbacks.

Why does your business need SEO?

SEO stands for Search Engine Optimization. Today, SEO has become an integral part of any digital marketing strategy for every industry and product. SEO determines the visibility of a website in the search results by any search engine. SEO analyses how search engines work, what people are searching for, the keywords in these searches and who are the target audience for which searches. With this analysis, the ranking and visibility of a website is determined amongst the relevant search results. 

Let’s go over the reasons that make SEO imperative for any internet marketing strategy: 

1. Increased Visibility  

Just creating a website is not sufficient today. The consumer must also be able to find your website easily. Good visibility on the search results help direct the customers to your website easily. This is done by using keywords relevant to your target audience, through which the website is optimized by the search engine and can be viewed in the top search results. 

2. Promotes Traffic   

Once the website become visible in the top search results, the traffic is directed to the website as more and more people from the target audience click on it. This is done with the help of keywords relevant to the focus audience and their search patterns.

3. Analytics   

With SEO the results can be tracked and quantified which helps in providing the insight for return on investment (ROI) for any and every kind of website, whether ecommerce or non-ecommerce. It also provides an in depth analysis of the performance of your digital marketing strategies and how the website’s visibility can be improved. 

4. Organic Traffic 

 While the Ad’s are a paid feature, the website’s ranking in the search result depends upon the keywords in its content. This results in relevant and genuine visitors on the website. The correct mix of both the strategies can help a business get more out its digital marketing strategies. 

5. Brand Awareness   

When the website is viewed in the top results, it is viewed as a trusted source by the audience, since companies on the first page are generally perceived to be more trustworthy. As  more of your web pages rank in higher positions in the search engines, there is more chances for the users to see your content and associate it with your brand.  

Someone truly said that “The best place to hide something is page two of Google search results, as nobody checks it”. This is because people seldom move to pages 2nd and more as the results on the first page are considered by the audience and the traffic gets redirected to these pages.

How is a responsive website vital for any business?

A Responsive Website or a Responsive Web Design or in simple term we can say Mobile friendly website can be defined as the approach that suggests that the website design should be such that it responds to the user’s environment based on its screen size, platform and orientation. A little hard to understand? Worry not, let’s take you over the subject step by step by going over the basics. 

1. What is it?

Simply, a website that follows the same theme and layout throughout various gadgets even with different screen sizes and orientations. A screen friendly websites is known as a responsive websites. Have you ever seen websites with similar layouts no matter which screen you view them at, like desktops/laptops, phones, tablets or phablets? These websites that function well in terms of structure and layout on all kinds and sizes of screen are known as responsive website. You can check here if this site is responsive or not  and see the difference between all the screen and their screen adjustments.

2. Why we need it?

Over the years, as technology has advanced, we have seen many changes and improvements in the electronics market too. When earlier, owning a GSM phone such as those manufactured by Nokia used to be a huge deal, today the smartphones keep getting their better upgrades in less than a year. Such huge changes in such small durations often make us wonder how long will an investment take us digitally. Keeping up with the speed of digital and technological development is hard. With responsive websites, it is easier to create websites that are not only functional today but have total scalability in the future when technology advances even more. 

3. What are the benefits of a responsive website?

1) With advancement in technology, we can see changes in the screen size as well and the responsive websites can be opened in any size of screen without making changes in its structure every time a new screen size is launched. 

2) Since a responsive website is future ready, they are here to stay for a long run. Any kind of changes are easier to make in these websites and hence don’t incur high costs for every small change in the website.

3) They are fundamental in good customer experience. Responsive websites are easier to access and navigate and are very user friendly. 

4) Responsive websites are easier to load and seldom give a loading error, this encourages the user to visit website again. They are fundamental in good customer experience. Responsive websites are easier to access and navigate and are very user friendly.

5) As their layout remains same or viewable for all screen sizes, it is convenient for the user to access the website as and when required. 

6) All sets of target audience can be focused as all can view the website correctly through any device.

The website is the first impression on the customer about the business and plays an important role in the long run. And as for a customer, the website is a window into your business, it becomes crucial to provide a great picture and a heart winning experience when they visit the website. A responsive website gives a great start to help the business move in the right direction.

Why is website a necessity for growing your business?

Today a website is a universal identifier for a business. Living in the digital world, gradually we all are moving to convenient and fast solutions for our problems. But still many small businesses are reluctant to enter this ocean with the fear of drowning. This might look as a logical decision based on their offerings, whereas in today’s fast paced environment, an online presence is a must for every business. These 5 reasons show why your business needs a website:

Accessibility:

Well informed customers because of all time accessibility. Having a website helps in keeping the customers well informed about your progress and offerings. A website is accessible 24x7 and does not have an opening and closing time like a physical place which helps the customers to be updated all the time.

Wider Reach

Reaching a wider target audience through online catalogue is much easier through a website. A website is an open mall for everyone even if there are some customers for window shopping, as they can come, browse and know about you. Like a mall, there are so many things present on the website that people can choose from and gather the knowledge about. With your website, you’ll be able to reach a whole new user market which would otherwise remain untapped.

Credibility

A website improves your business credibility. Every business runs on credibility and having a website improves the overall credibility of your business in the eyes of consumers and potential customers. Hosting a website gives your business the scope of building trust in the eyes of your consumer, as people can search and know about your business before making any purchases. 

 

 

Marketing Cost

It saves overall advertising and marketing cost. The traditional method of paper and print advertising are way too costly and time consuming. A website helps in having customized ads running every time and changing to a new offer/banner can be done within minutes. A website gives you the advantage of exploring new target segments and demographics without reaching them physically, making it an overall cost efficient method of finding new consumers.

Customer Feedback

Instant answers to customer queries at no cost. answering customer queries and gaining feedback from them is one of the major roadblocks in smooth functioning of a business. Maintaining a website gives your business the leverage of giving customer their answers instantly and more over, regular queries can be consolidated under the FAQ’s section in your website so that you save time with repeated questions and focus more on growing overall.

Building a positive image in the eyes of your consumer is just the start of your business, a website also helps you in gaining the user’s trust and overall business expansion.

3 Steps to make a good website

Website is the face of your business in the digital world. It represents your business and its working. The designing of the website needs a careful planning and must be presentable to grab the user attention and make you stand apart from your competitors.

You can segregate the design on the website under three categories: Purpose, presentation and accessibility.

Purpose

Well, this is the first question to answer. What will be the purpose of your website? What is it going to present? Who will be its target audience? What will be their common language? What will be their educational level? and so on. Once you are clear about these question, the right image of your website will be easier to imagine.

Presentation

Once you are ready, then you need to decide on the presentation part of the website. It can be further categorised under sub heads:

Organisation

Plan what all thing you wish to display on your website. It must not look cluttered. Instead things must be clearly visible and should be well organised.

Colours and fonts

Choose colours and fonts carefully. Every colour has its meaning. The shaded must not be too dark or too light to read. Also the font must be in a readable size. Try not to mix too many colours or leaving it monochrome or juggling with too many font styles.

Graphics

To much images or graphic or no graphics can ruin the purpose of the website. The text and graphics including videos and images must be used optimally for making the website eye-catching and interesting to the users.

Content 

It is a crucial aspect of your website. Every word, image, video presented in the form of content must be carefully chosen. It must reflect the business. Copied, irrelevant or impractical word can ruin the purpose of the website and can also lead to being marked as spam. Also ensure that the content is regularly updated to keep the website fresh and active.

Accessibility

A website is good if it is user and search engine friendly. Here are few factors that needs attention while preparing a website.

Navigation and download speed

Too much of scrolling or too less content to fit in a page does not give appealing effect to the users. Similarly, if the website is taking time to download, it loses the interest of the end user. Reasonable use of graphics can help the website to take reasonable time.

Links and social communities

Use hyperlinks to make you website presentable. This not only makes website easier to navigate but also makes it user friendly. The links to social media makes website trusted. Similarly the website must have proper use of keywords and must be updated regularly to keep the searched engine scores high.

Contacts

Lastly, the contact details of the business stating the physical location, phone numbers and email ID gives a personal touch to the website. An option for FAQ or inquiry form adds to this personal touch and makes the business trustworthy and reliable. Once the website is designed, it must be updated regularly to make it available to the end customers and to keep it fresh.

Let the world know your brand. Let's promote online.

You have introduced a brilliant idea of product or service and have promoted through local means. Even you have taken a step ahead of having a website. Now it is the time to promote the business to the world. You need customers and customers need to know what you do. The most suitable medium is to promote your product or service online. By using various means of promotional tools it is of course to the right mode to let the word out to the world. If you are not very sure on how to do it then we at Sanicon digital solutions are the right people for your help. We work together for helping you reach your business aim by incorporating the balanced mix of digital marketing tools for better results.

Win big by keeping your website fresh and active

To be online doesn't mean that just a website will work. To be available to customers your website must be active. Search engines keep a look on fresh active sites and contents. If you have a website but you have not posted anything relevant for long then most probably you are behind your competitors. The users may not be able to find you and you might be losing the market that you have gained so far. To keep your site fresh and active, we at Sanicon digital solutions have a team of experts who not only post a new content on your website but are available for your help in promoting your brand and gaining bigger market by using various modes of digital marketing.

Little change in your website that can make a big difference.

For a business, a website is very important. It is not only the face of the business but also a medium to promote your business. But just having a website is not sufficient. More and more people are available on smartphones rather than laptops. Your  website must be accessible on small screens too. The design must be flexible to achieve the aim. This flexibility is known as responsive website design. The responsive websites are not only mobile friendly versions of the standard websites but also give a wider market that is mostly online on small screens. We at Sanicon digital solutions understands the goal of your website and help you to be available on every screen size and use all mediums of digital marketing aspects to make your brand visible and expand your reach.

You can't change the weather, but AccuWeather sells it to marketers

Forecaster fills demand for real-time data for business clients

Digital marketing allows marketers to get specific with personalizationand messaging based on triggers, such as abandoned shopping cartsor visits to specific webpages.

AccuWeather, an American media company providing worldwide weather forecasting services, offers businesses insights about a data point – local weather – that not only has an impact on business decisions such as logistics, but also can be a powerful part of personalized or triggered marketing campaign.

Marie Svet, chief revenue officer for AccuWeather, told Marketing Dive that the company uses 54 years of weather data to make recommendations across its entire portfolio of products, and emphasized that weather data has an impact on many aspects of business.

“Many people don’t realize that weather impacts the entire value chain, not just the sales and marketing funnel. From the moment a product is conceived to the moment it is purchased and consumed, weather plays a part in the decision tree,” Svet explained. “With this understanding, we provide insights to companies to ensure that they are maximizing the value of their products and services wherever it makes sense. For example, weather triggering can be used as a targeting layer in an advertising campaign to increase campaign efficacy. It also can be used as an alert to inform businesses when to adjust pricing, begin production or relocate products.”

Making weather part of marketing

Using weather as a marketing data point makes sense because it touches on a number of ways to get relevant messaging to an audience. Weather can help personalize an offer, such as putting snow removal tools on sale during a surprise snow storm, and it brings a real-time element into play because the messaging can reference something the audience is currently experiencing. Couple location data, these messages can combine real-time, personalized andgeotargeted marketing.

 “Everyone is looking to maximize the efficiency of their budgets,” said Svet. “Applying weather to their advertising strategy allows a marketer to send their message to locations only when a specific weather condition appears in that forecast. So with a single layer of targeting you are getting geo-targeting and weather in one! In addition, you can customize your message to speak to this which further delivers a relevant, personal message.”

Svet went on to describe businesses that have successfully used weather-based marketing, singling out Rain-X as a brand that has publicly shared its success with the tactic. She added that big box retailers, apparel companies, insurance firms, pharmaceutical companies, utilities and event venues have all also taken advantage of weather-based marketing opportunities.

How to take advantage of weather in marketing

“Weather is not a new concept but using it as part of your marketing strategy may be.  Don’t immediately dismiss it as having no impact on your business because it most likely does,” stated Svet. “Leverage the power of weather and your own sales data to gain insight on how weather is truly impacting your bottom line.”

In terms of actually putting weather data into practice Svet said no particular marketing channel is better suited to weather-triggered marketing than another.

She explained, “If you think about it from a user’s perspective, we as individuals consume weather information throughout the day. The only thing that changes is the method or platform by which we consume it. For example, a person wakes up to rain on the window. They check AccuWeather to see what the day will be on their mobile phone. They decide to commute earlier because rain will impact traffic. They turn on the radio to listen for weather and traffic for the rest of their commute and day.”

Svet continued, “They periodically check weather throughout the day on their desktop computer to see if it will be raining after work. Because it’s still raining, they forgo doing errands after work and watch TV.  A strategically placed, weather-triggered message would reach this person across all of these channels.”

For its part, AccuWeather offers forecast and video content through its website, the mobile web, apps and platforms such as wearables and smart TVs. Its mobile web user base grew 18% last year compared to 2014, and its apps on both Apple and Android devices are growing as well.

As a final thought on weather-based marketing, Svet said, “Weather impacts everything. If you leverage AccuWeather data effectively to identify where it impacts your value chain the most, your bottom line will reap the benefits.”

Credits: http://www.marketingdive.com/news/you-cant-change-the-weather-but-accuweather-sells-it-to-marketers/414901/

9 Reasons why website is important for businesses

Like many businessmen, you may also think that the website is not in your budget or you may not get benefit from it. Or even that your business is too small for starting it online or even that as you do not use the computer, it is not beneficial for your business. This post is for you to understand how your business can actually get benefit from the website.

Expands your market

It can help you to expand your market locally or globally depending upon your choice. Not only the nearby residents will be your customers, but the whole city or the world across can reach for your products. With the website, you will be bringing your products in front of the world.

Your business will be operating round the clock

you may be working are the regular hours until now, but with the website your business will be working round the clock round the year, There will not off which means the potential customers will know about your products anytime at their wish and can become genuine buyers.

Makes your business reachable

Once you have your website in the digital market, the customers who are searching for the relevant products will be able to find you more efficiently. The good search engine optimization and use of keywords will help your business to be more easily available.

Increases credibility of the business

With the well planned website in place, your business will stand apart from those who do not have one. This increases the credibility of your business in the market.

Time saving in terms of promotional activities

You must have spent a lot of time in sending fliers, ads in newspapers or even audio advertisement. But promoting the products online is more time saving than conventional methods of promotion. With just the click of the mouse, you can spread the information across the world.

Cost effective

Similarly, a huge sum of money is invested in print media or hoardings. But they cover a small market. With the website, the single promotional activity can be flashed by using social media or other means which is more reasonable and faster.

Helps you to compete in the market

With the well-presented website and proper strategies in place you can be in a position to compete with the competitors and even the big brands. The proper planning and execution of website can also help the new business to make a strong presence.

Helps you to communicate with the buyers

The website with the links with social media can help you to communicate directly with your customers, understand their needs and even gain benefits from their feedbacks in terms of introducing changes in product line or services as per market demand.

Gives your business a platform to introduce itself in the market

It proves as a platform for the business and provides a voice to inform the prospective buyers about its products and services. The product images, portfolio or the web gallery can help to showcase your business. Even the informative posts on the blogs can build the relationship with the customers by sharing relevant information.

Website a first step in the digital world....

To step into the digital world and get introduced in the market the first baby step is the design of the website. It is the mirror of your business and a shop for the buyers. A well planned and designed website is a must for every business in today’s changing world. It is equally crucial to keep the website updated regularly to keep in touch with the world.

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