Content writing: every word describes your business and cause

Anything presented in the form of website, video, audio, pdf, banner, display ad or anything else that speaks about business is a content. It is very crucial to give in depth thought on what needs to be written because well chosen words can do wonders and so does the bad words. The words must describe business and what it is offering to the consumer.

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4 Marketing Techniques That Still Work

It is the digital age. Content marketing, social media, and videos are everywhere. However, despite all the technological advances that marketing has made over the years, some effective marketing techniques have not changed all that much in decades.

While some of the old-school advertising and marketing methods do not have all the sexiness and allure that some of the new methods have, they still get the job done.

1. Promotional gifts. Giving promo gifts is a terrific example of an old-school marand free, something everybody loves! It is a tiny investment that can gain some serious ROI with years of loyal consumerism.
keting technique that has existed for decades yet still works. This method is a fairly cost-effective way for brands to build visibility and trust with consumers; there is little effort on the brand's side, while the consumer gets something practical 

2. Mailing lists & lead buying. While we see mailing lists make the complete jump over toemail marketing, traditional mailing efforts are still used by brands and still can generate ROI. Buying lists of qualified leads can be a reliable revenue channel because this is mostly employed by businesses trying to garner some local customers. For some businesses that our LA marketing team has worked with, this is one marketing method that worked, even over options like PPC ads.

3. Coupons and mailers. While this method has been showing less and less ROI potential, it still has the great potential to allow businesses to target a very specific geographical area. As long as the business understands the demographic they are targeting, this method can allow them to craft a very personal and effective message for their audience. This can increase consumer sales and trust with the personal coupon that opens the door for purchases.

4. Jingles & slogans. Jingles and slogans are used in advertisements to this day. How many times do we hear a commercial come on TV or the radio and sing the jingle? Or how many companies can we identify just by hearing the slogan? They get into our minds and create a sense of trust between the consumer and brand. Songs and other sounds are easily memorable, which brands capitalize on every day.

So while the world of marketing is changing, there are some methods that still work. Digital marketing is a great thing but there is still something captivating about old school marketing techniques. 

Credits:
http://sanicondigitalsolution.blogspot.in/2015/07/4-marketing-techniques-that-still-work.html

SMO: it's not only websites that travels the business...

The business is promoted in multiple ways like websites, videos, audios, pdf,images etc. Other than websites which is promoted through SEO, is known as portable contents has to be promoted through posting on relevant sites that makes the business travel more farther. Although the link attached with them will always be the website but additional boosters in the form of SMO gives it a push ahead.

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Small businesses can use digital marketing technologies to compete effectively in the current economy.

Mom and pop stores in the United States eke out precarious existences.  While almost 70 percent make it at least two years, just a little more than half survive for five years or more.  Many are undercapitalized from the outset; others succumb to changing economic conditions; others are swallowed up by bigger businesses.

In the 1980s and 1990s, big box mart stores – Walmart, Kmart, Target, Home Depot – and large media retailers – Borders, Blockbuster and Tower Records – gobbled up many of America’s mom and pop stores.  While the collective impact of these behemoths can be overstated, it’s hard to argue that the big box stores, equipped with their “loss leaders” and their vast marketing budgets, didn’t make life more difficult for America’s mom and pop stores.

Now, however, the very massiveness of the big box retailers is working against them.  Borders, Blockbuster and Tower Records proved no match for the Internet; Best Buy is struggling vainly and feebly against Amazon and other Web retailers.  The downfall of these giants demonstrates that characteristics that are valuable in one economic climate can become detrimental in a different one.

Conversely, the smallness of America’s mom and pop stores is now – in an age dominated by the Web – an advantage; the business world’s intelligentsia are heralding “The Rebirth of Mom-and-Pop Shops.”

Blue Point Trading recently wrote:

[Here] comes retail 3.0. Yes the mom and pop stores return – online!!! For those online entrepreneurs ready to venture out with better niche product understanding, super targeted search/social media marketing, personalized customer service and small back office costs (that the Internet can provide and that large bulky brick and mortar organizations cannot provide), new opportunities are at last here for mom and pop.

Mom and pop stores need to capitalize on opportunities afforded by the Web and other digital technologies.  They can thrive even in our current economic climate and they can do just what a lot of other businesses have done: beat the big guys.

Thriving in an Online World

It’s not controversial to point out that mom and pop stores without brick and mortar establishments are now causing larger retailers all manner of headaches.  Borders was defeated by online book sellers in 2011; more recently, Sears Holdings Corp and Best Buy announced they would be either shuttering or selling a number of stores.  Like Borders, these dinosaurs have been badly hurt by online competitors who sell the same wares they do – but do so at reduced prices.

Big box retailers are suffering because online retail is becoming an increasingly important part of total retail sales.  While online sales amounted to just a little more than five percent of total retail sales in their third quarter of 2012, they were up more than 17 percent from the same quarter a year earlier.  To put this growth in perspective, total retail sales over the same period rose an anemic 4.6 percent; it would seem that more and more people are flocking to online retailers and giving up on the brick and mortar shopping experience altogether.

Marshal Cohen, a retail analyst at the market research firm NPD Group, puts the growth of online retail in perspective, saying, “Online a decade ago didn’t even represent 4 percent of [total retail] sales.”  In most retail sectors it is now about 16 percent.

Small businesses that dwell in the empyrean of the Web aren’t the only ones benefiting from it, though.  Retailers with brick and mortar stores are using the Web to augment and bolster their traditional selling techniques.  BIA/Kelsey’s Local Commerce Monitor research, a longitudinal 15-year tracking study of small businesses approaches to marketing and media, found that more than one-quarter of mom and pop stores are planning to spend money on digital marketing campaigns in the coming year.  What’s more astounding is that the survey found that almost half of all mom and pop stores are currently buying online advertising.

This mountain of data shows that small businesses have adapted to the Web with stunning alacrity.  Mom and pop stores – far from being hidebound traditionalists trying desperately to avoid the great galumphing feet of the ‘marts – are using digital marketing to outmaneuver them.

Mom and Pop go Social

Walmart, if you are reading, these people are trouncing you at social media marketing.

One technology that smaller retailers have taken to with particular alacrity is social media.  Greg Sterling, who studies the Web’s influence on business’ behaviors, said in an interview with The New York Times, “We think of these social media tools as being in the realm of the sophisticated, multiplatform marketers like Coca-Cola and McDonald’s, but a lot of these super-small businesses are gravitating toward them because they are accessible, free and very simple.”

Small retailers like Silver Barn Antiques in Columbus, Texas have used Twitter and other social media platforms to engage with customers and suppliers beyond their restricted and relatively small ecosystem. Cynthia Sutton-Stolle, the store’s owner, said “We don’t even have our Web site done, and we weren’t even trying to start an e-commerce business… Twitter has been a real valuable tool because it’s made us national instead of a little-bitty store in a little-bitty town.”

Mom and pop are actually having considerably more success with social media than their larger competitors.  The social media metrics firm Recommend.ly. compared the successes of Walmart stores’ fan pages and the fan pages of small local businesses.  Of the nearly 3,000 Walmart fan pages Recommend.ly. found fewer than 4 percent had more than 1,000 fans.

In contrast, when Recommend.ly. studied almost 2,000 local business pages on Facebook, it found that more than 22 percent of them had more than 1,000 fans.

It’s easy to explain this fairly dramatic disparity; locally owned businesses tend to be better connected with their fans.  “Walmart local stores tend to be posting what is centrally controlled…We see very little that’s localized,” Recommend.ly.’s CEO Venkata Ramana said.  Mom and pop stores are able to better leverage social media platforms because they can project authentic and distinct personalities; it’s hard for big box retailers to do the same.

Conclusion

Mom and pop stores around the country can take heart from the opportunities afforded by the Web – although it looks like a lot of them already have.  Small businesses can use digital marketing technologies to compete effectively in the current economy.  Those businesses that haven’t started exploiting digital marketing technologies need to begin doing so immediately if they want to avoid being either squashed by the Goliaths of the retail world or outfoxed by cagey mom and pop stores.

Credits:

http://www.gwhqproductions.com/digital-marketing-and-the-revenge-of-the-mom-and-pop-store/

A well planned steps takes the business to the heights

Well planned strategies, a balanced mix of digital techniques and continuous research are truly one of the success mantras of the business. A  well planned, designed and executed digital ad campaign helps to promote the brand in the market and also helps to leave a long term impact on the minds of the prospective customers and can result in traffic,engagements and revisits.

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Why are Web addresses in English?

The short answer: Web addresses are in English because the people who developed the standards for Web addresses were, for the most part, English-speaking Americans.

The longer answer: In the earliest days of the Internet, the only way to connect with a remote computer was to provide its unique IP address, a long string of digits such as 165.254.202.218. But in 1983, as the number of computers on the network continued to grow, the University of Wisconsin developed the Domain Name System (DNS), which maps numeric IP addresses to more easily remembered domain names like howstuffworks.com.

In 1990, British scientist (and English speaker) Tim Berners-Lee invented theWorld Wide Web, and by 1992, more than one million computers were connected, most of them in the United States [source: Computer History Museum]. In 1994, the Internet Engineering Task Force (IETF), a standards organization made up of representatives from several U.S. government agencies, published a set of standards for Web addresses, which it called Uniform Resource Locators, or URLs [sources: Berners-Lee, Internet Society, Ishida].

To make Web addresses easy to read, write, type and remember, the IETF restricted URLs to a small number of characters, namely the uppercase and lowercase letters of the English (or Latin) alphabet, the digits 0 through 9 and a few symbols [source: Berners-Lee]. The allowable characters are based on the American Standard Code for Information Exchange, better known as the US-ASCII character set, which was developed in the United States and first published in 1963.

This all worked out fine for English-speaking countries, but as of 2009, more than half of the 1.6 billion Internet users worldwide spoke a language with a character set other than the English (or Latin) alphabet [source: Whitney]. To understand what using the Web is like for those individuals, imagine that you have to navigate the Web using only Arabic. The content on your favorite sites is still in English, but the Web address for every site you use is made up of completely unfamiliar characters that may not even be found on your keyboard [source: Ishida]. That scenario, in reverse, is essentially what the Internet experience has been like for Web users who read and write using not only another language, but an entirely different alphabet or set of characters. (Visit a website like Egypt's el-balad.com, for example, and the distinction between the site content, which is entirely in Arabic, and the Web address, which uses only English characters, becomes immediately clear.)

Given the growing number of non-English users online, it may come as no surprise that English Web addresses are no longer the law of the land. In 2009, ICANN, the U.S.-based nonprofit organization that regulates domain names on the Internet, approved the use of Internationalized Domain Names (IDNs), meaning that Web addresses would be able to contain non-English characters like Chinese, Korean, Arabic or Cyrillic script [sources: Arthur, ICANN].

Credits:

http://computer.howstuffworks.com/internet/basics/why-are-web-addresses-in-english.htm

SEARCH ENGINE OPTIMIZATION: A MUST TO MAKE FOOTPRINTS

In today’s digital world where smartphones, tablets, internet are not the words of wonder but have become necessity, it is very important for the business to use the best of the search engine optimization strategies to ensure that they are on the top of the searches to grow. A well planned strategy can save the business from getting lost in digital world.


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