Why does your business need SEO?

SEO stands for Search Engine Optimization. Today, SEO has become an integral part of any digital marketing strategy for every industry and product. SEO determines the visibility of a website in the search results by any search engine. SEO analyses how search engines work, what people are searching for, the keywords in these searches and who are the target audience for which searches. With this analysis, the ranking and visibility of a website is determined amongst the relevant search results. 

Let’s go over the reasons that make SEO imperative for any internet marketing strategy: 

1. Increased Visibility  

Just creating a website is not sufficient today. The consumer must also be able to find your website easily. Good visibility on the search results help direct the customers to your website easily. This is done by using keywords relevant to your target audience, through which the website is optimized by the search engine and can be viewed in the top search results. 

2. Promotes Traffic   

Once the website become visible in the top search results, the traffic is directed to the website as more and more people from the target audience click on it. This is done with the help of keywords relevant to the focus audience and their search patterns.

3. Analytics   

With SEO the results can be tracked and quantified which helps in providing the insight for return on investment (ROI) for any and every kind of website, whether ecommerce or non-ecommerce. It also provides an in depth analysis of the performance of your digital marketing strategies and how the website’s visibility can be improved. 

4. Organic Traffic 

 While the Ad’s are a paid feature, the website’s ranking in the search result depends upon the keywords in its content. This results in relevant and genuine visitors on the website. The correct mix of both the strategies can help a business get more out its digital marketing strategies. 

5. Brand Awareness   

When the website is viewed in the top results, it is viewed as a trusted source by the audience, since companies on the first page are generally perceived to be more trustworthy. As  more of your web pages rank in higher positions in the search engines, there is more chances for the users to see your content and associate it with your brand.  

Someone truly said that “The best place to hide something is page two of Google search results, as nobody checks it”. This is because people seldom move to pages 2nd and more as the results on the first page are considered by the audience and the traffic gets redirected to these pages.

Is digital marketing all about social media?

The terms digital marketing and social media has been interwoven together in a manner that they appear to be utilized reciprocally. Most of us think that by promoting on social media they are using digital media, but this not totally true.  In a more extensive prospect, these are two unique ideas in which social media is a part of the digital media umbrella and as there are numerous more segments that make up digital marketing. Let us perceive how the two differs and what part do they play in promoting the business.

What is digital marketing?

Digital marketing is in fact characterized as building awareness and promoting a brand or product utilizing all accessible digital channels. Digital marketing goes past the Internet and tries to contact individuals in the offline world. The significant parts of digital marketing are:

Web Marketing – The Web, Search engine optimization, Smartphone, Mobile applications market like play store, Google play, apple store, and so forth, email promoting, online banner publicizing and Social Media.

Non-Internet digital media– Television, Radio, SMS, digital billboards.

What is social media?

This term has developed in the business sector in the late years and has opened new channels to the digital marketing. The achievement of social media can be figured by the way that it has given the new importance of socializing, shopping, interfacing, and has changed the way we think also.

Social media is the term we use to depict stages that unite individuals for the trading of data. The most prominent social media platforms are Facebook, Twitter, Google+, Pinterest, Tumblr, LinkedIn, StumbleUpon and YouTube.

Digital marketing VS Social media

If we need to think about both the terms next to each other then we can finish up on the accompanying contrasts

• Digital media is a marketing strategy as a whole while social media is a part of digital marketing strategy.
• Social media focuses on specific group of people who have common interest while Digital media focuses on all the target audience who respond according to their interest
• Social media is about online individuals while digital marketing concentrates on offline world as well online.
• Social media needs platforms such as Facebook, twitter though digital marketing needs channel like mobile ads, billboards, TV and so forth.
• Social media is subject to content strategy. You require a content to post on online networking, whereas, digital marketing relies upon banners for promotion.

What creates more effect in the business sector digital marketing or social media?

It relies on upon the sort of brand, products or services you need to promote. There are situations where different types of digital media will be more suitable to spread awareness than social networking. Social networking is an absolute necessity for the product, brand or service that has a wide group of audience. It is vital to know the difference between the distinctive promoting tools with the goal that you can choose the most suitable devices to use in your campaigns.

What are SEO components

The general practice for searching anything on the internet is just type your query on the search engine and hit enter. The list of the relevant websites that match exactly or to the nearest is displayed on the window. Have you ever wondered how this happens? How some websites are displayed on the top while others are down the list? Well, this is because of the digital marketing technique called search engine optimization (SEO).

What is Search Engine optimization?

SEO is the process of grading the visibility of the web pages in search engine’s results.

Now the question arises that what are the key factors that help improve the position of the website. The following post will guide us the key components of the search engine optimization technique.

Keywords and longtail keywords:

Keywords are the exceptional and uncommon words or sentences that are related to the content of a site or blog. It has a solid noteworthiness or significance for the content of the site or blog. Actually, content is directly or indirectly related to the keywords or long tail keywords. You can notice that the SEO is affected by these. Usually, the websites that appear in the first page or best 10 that has a reasonable association with the searched keywords.

Meta Description:

It is the brief depiction of the post that is highlighted under the post title and the link during the search made by the search engine. It plays a key part in search engine optimization. This is usually of about 156 characters and contains the best keywords and define your post perfectly. The results that match the query exactly or to the maximum takes the lead during the searches.

Backlinks:

These are the links of your site pages on different sites or blogs. These links when clicked takes the client to your site or blog. It helps in getting referral movement. Referral Traffic is the movement that a site or blog can get from other site or writes. They play a fundamental role in SEO. Backlinks are additionally the purpose behind quick indexing of site’s latest update in the search engine.

Internal Linking:

If you incorporate links of your some other site or website's pages or post in a specific post or page, then you can say that you have interlinked your blog’s content. There are two noteworthy advantages of the internal linking – one is from SEO perspective and other is the convenience.

Usually, the higher the visibility of the website, more is the traffic on that site. When the above components were taken care of while adding the post or updating the site can help the website to to rank better when the relevant searches are made.

Used-Car Marketing : Four Modern Strategies

The used-car marketing side of the auto business is changing fast, and you can’t rely on old strategies.

If you’re going to thrive, step it up and enter the new era of digital marketing. Here are four ways to do that.

First, your used-car operation needs a blog. The marketing value of a good blog is undeniable. It gets you traction on social media, builds trust, shows readers your knowledge and much more.

To get the most out of blogging, integrate content and social-media strategies.

Okay, so what does that mean in practice? It means you develop pages and profiles for your business on relevant social-media platforms, and then actively cross-promote them with your blog.

It’s a symbiotic relationship that helps develop a powerful digital presence. That ultimately provides more value to consumers.

Second, in the Internet age, creative marketing strategies can multiply relevant traffic to your site, and ultimately your lot, by a factor of two to three when done right.

But as more and more companies are jumping on the search engine optimization and content-marketing bandwagon, it’s important to stand out.

Set yourself apart, whether it’s with TV commercials, outdoor ads or viral online content. Get creative, innovative and even strange in promoting your business.

Third, give out some neat promotional stuff, considering customer needs. What could really benefit someone looking to buy a used car? Maybe something to make the process more practical, like an e-book about the used-car buying process or a payment calculator. Or maybe just something to make it more fun, like a list of used-car jokes.

Fourth, use available marketing tools. There are several out there that can make an enormous difference in your online efforts.

These tools can help you find critical keywords to target with your blog and on-page content. They allow you to see what’s working and what’s not. These kinds of analytic tools are critical for any digital-marketing strategy.

Whatever marketing strategies you pursue, take creative risks and provide real value. When done right, you can’t go wrong.

What kind of innovative used-car marketing strategies have you implemented recently? What’s been working well? Let us know in the comments.

Eric Weisbrot is marketing manager for JW Surety Bonds, one of the largest, family-owned surety bond agencies in the U.S.

Credits : 

http://wardsauto.com/ideaxchange/used-car-marketing-four-modern-strategies

How Companies Find You Online is Changing in 2016! Find Out How to Assure Your Company is Easily Found.

Every day, Google gets a little bit better at determining a website’s value in response to a user’s query. As a result, rankings fluctuate, and search engine optimizers like us spend a lot of time speculating on what SEO will look like next week, next month, and next year.

2015 is quickly coming to a close, and we’ve begun making plans for SEO in 2016. We’re reading between the lines, looking at what Google changed this year, and taking in the bits of information Google has given us in order to make predictions that will guide our work in January and beyond.

#1: The more things change, the more they stay the same.

When I was first learning SEO in 2006, I read the words “content is king” more times than I can count. Ten years later, content is still the single most important element of search engine optimization, and publishing unique, relevant, useful content that real people value (and share) is the best way to succeed at SEO. This was as true in 2006 as it will be in 2016. Content marketing strategies change over time, but creating quality articles, guides, videos, infographics, and blog posts is the first step toward the top of Google’s search results.

#2: Mobile is going to matter more.

In April, Google rolled out a mobile-friendly update to its algorithm. This change was highly anticipated by SEO professionals, and so many sites had time to prepare (and avoid the consequences). The sites that didn’t bother to update to a responsive design or design for mobile stopped appearing at the top of Google’s search results on smartphones. SEOs speculate that we haven’t seen the last mobile-friendliness update from Google. In fact, we expect that responsive design will become even more important in 2016 as more and more users research, shop, plan, and interact on their smartphones.

#3: Google is going to tell us less.

We’ve already seen huge cut-backs in terms of how much information Google is willing to give us about our visitors. Google Analytics reports most keywords as “not provided” these days, making it extremely difficult to see whether or not our SEO efforts are paying off. Now Google is adding “Dark Traffic” to its “Direct Traffic” numbers. This means that any time Google can’t readily identify a traffic source, it shows up as Direct Traffic. As more and more people interact with various apps, messaging programs, and other tools, we can expect these numbers to grow – and we can expect to be in the dark when it comes to knowing which efforts are really driving traffic. 2016 may be the time to invest in a paid analytics service like Moz.

#4: We’re going to be competing with Google itself for placement on the SERPs.

If you haven’t already noticed, Google has spent this past year making their search results (and likely, their pockets) much richer. Today’s searchers often don’t need to leave Google to find the answers they’re seeking. Things like game scores, factual information like definitions or math equations, and other tidbits pop up at the top of the SERPs, keeping users right where Google wants them. Maps listings, carousels with local business information and images, and other rich snippets are taking up more of Google’s real estate, making it even harder for site to get found organically. As Google continues to give itself a bigger share of its own results pages, SEOs will have to seek out clever ways to achieve the ranks they need.

#5: Factors that previously haven’t mattered are going to make a big difference.

For a long time, Google’s official policy stated that click-through-rate (how many people visit your site after seeing it in their search results), social signals, and engagement metrics didn’t play a role in a site’s rankings. As 2016 approaches, Google has given us reason to believe that things may be about to change. Social signals like “likes,” “shares” and Tweets are a good indication of how much users value your content, and so they’re an obvious choice for Google to factor into its algorithm. Similarly, CTR and engagement (how long a user visited and how many pages they looked at on your site) offer a potential indication of how well your site answers a particular query. Google is all about developing an algorithm that mimics natural search behavior, and all these metrics will only further that goal. Once again, SEOs who want to succeed need more than just technical know-how. They need to be experts at digital marketing and content.

Credits :

http://www.business2community.com/seo/companies-find-online-changing-2016-find-assure-company-easily-found-01399948#t8dgeLIJe6GES0DW.97

LUMA's State of Digital Marketing

Digital Marketing: Capitalizing on content in 2016

Here’s a little digital marketing heresy you won’t hear very often: Sometimes the newest, freshest content isn’t the best (ducking to avoid rotten tomatoes hurled by my SEO friends).

Sometimes last year’s (and even older) content can be new again — if you have existing, quality content to pull from and you know how to use it.

As you plan your 2016 marketing strategy, analyze your website’s performance, particularly blog posts and articles, to uncover content to rejuvenate. Updating and republishing your best and most successful pieces as a part of your content strategy can reduce your marketing costs and bring you more quality traffic and leads.

Historical Optimization

Historical optimization is just a $10 term for updating and republishing your existing content so it is fresh and up to date. While it may feel like cheating, according to Rand Fishkin of Moz, Google often rewards republished content with higher rankings.

Blog articles and other content with perfectly accurate and valid information often lose credibility with the search engines and with readers simply because the posts were published a couple years ago. Once republished with a current date and a few updates, these proven topics have the potential to generate even more traffic and conversions than they originally did — at a fraction of the cost.

Judging Your Content

Good analytics will provide objective, measurable results you can use to gauge which pieces of content are right for historical optimization. Take inventory of which blog posts attract the most visitors and which generate the most leads — hint: they may not necessarily be the same blog posts.

Then start digging into what changes you could make to the posts more relevant and current. The changes don’t need to be extensive: Improve your image game, write a better headline, or optimize for any relevant, new keywords you have added to your keyword strategy.

Conversion Tips

You ideally want blog posts that attract high page views and high conversions. Then again, those aren’t the blog posts you have to worry about.

Opportunities for historical optimization usually lie with posts that have high traffic and low conversions or low traffic but an awesome conversion rates. This is where the most potential exists.

For example, if you have a blog post with high traffic but low conversions, this may be an indication that your conversion path is misaligned. You may want to change the call to action or landing page, or perhaps rewrite your meta descriptions.

For older posts with low page views but high conversion rates, you may want to attract more page views with better headlines or keyword optimization strategy.

Look at every facet of the reader’s journey to decipher why the post isn’t performing as intended.

Up Your Promotion Game

Perhaps you’ve been blogging for years but only recently started promoting your content on your social media platforms. If you feel strongly about the blog article’s potential, you may want to try a more aggressive promotion strategy — social media or paid ads — to see if you can draw more traffic that way.

Historical optimization should be only one tactic in your content marketing strategy, but it can be a powerful tool. As consumers and search engines continue to find new and innovative ways to block poor quality content, capitalizing on your proven winners and creating helpful, new content will set you up for marketing success in the future.

 Credits :       

http://www.thegazette.com/subject/news/business/digital-marketing-capitalizing-on-content-in-2016-20151128

Digital Marketing Aspects

Digital marketing is the most crucial concept in today’s commercial sector. Every business needs one or more electronic media to promote its brand and expand the scope of market. With the introduction of markets in electronic gadgets like computers and smartphones the direct approach to the buyers is now possible. Earlier the sellers has to assume what the buyers want to know and it’s their discretion to choose the information that they want to spread amongst the customers. Today buyers are more educated about the brands, competitors and they rely more on feedback's. Customers want the products that have positive feedback's and are trustworthy.

Today the information is not only spread across the globe within few minutes but it can also be tailor made to be closer to the prospective customers

Digital marketers may use multiple tools to promote the businesses. These can be

Internet, Mobile applications, Electronic billboards, IM, etc.

Digital marketing requires great deal of creativity and strategic planning with prompt actions. All the strategies revolve around the customers and their requirements. The components of the digital marketing include PPC, SEO, SMO, CRO, ORM, etc

Pay per click:

The PPC account on the search engines are easier to create but the search engines require the customers to click on the links for generating the revenue whereas for businesses the direct business will be the better choice. The effective PPC strategy requires careful planning so that they can get the best from the selection

Social Media optimization:

Social media is gaining its intervention in promoting the business. It is a great tool to promote to the selected group of the audience. If carefully chosen, the social media can be the great tool for getting closer to the clients and understanding their needs and knowing feedback's.

Search Engine Optimization

To gain the organic customers the SEO is the most effective tool in digital marketing. It also helps to get the traffic for web portal from listings, search engines, editorial, etc. The search engine displays relevant links that are most searched and active. People usually tend to review those links that are on the top of the list and tend to ignore the ones available on the later pages.

Conversion Rate Optimization

The idea of this concept is over changing web browsers into customers. Actually, there are different tools that are accessible to gage the deficiencies of a website. These include

·         Google analytic – this provides credible data on online traffic, set of keywords and other numeric and analytical data for a site

·         Scroll map and hit map – These advice about what the guests are tapping on and about how far of a website page they are really looking over.

·         A/B test and Multivariate test – These tests help recognizing the progressions, either big or small, to a website that will encourage better reaction from the targeted online people..

Online Reputation Management

This refers to the core of the digital marketing. The digital marketing revolves around the reputation of the product on the market. The feedback of the customers about what they are looking for in digital marketing. Hence the online reputation marketing is the major element to achieve success. The major role of ORM includes:

·         Prompt response on queries

·         Using feedback's efficiently and

·         Carefully handling adverse feedback's.

SEARCH ENGINE OPTIMIZATION: A MUST TO MAKE FOOTPRINTS

In today’s digital world where smartphones, tablets, internet are not the words of wonder but have become necessity, it is very important for the business to use the best of the search engine optimization strategies to ensure that they are on the top of the searches to grow. A well planned strategy can save the business from getting lost in digital world.


For More Details:
www.sanicondigital.in