Go Beyond The Local Market, Look Around The World And Get The Best You Deserve !!!!!

Digital media not only helps you to get the best from the world but also provides the best information about anything and everything. Just a click away…

Where are your digital footprints ??

Think about it and  join the era….

Get Engage With Your Customers And Start Thinking Digital !!!!

Keep Calm And Think Digital !!!! Happy Republic Day

Nothing Is Impossible

Ups and downs are the part of life.Your life is like the waves of the sea where some tides are high and some tides are low.To become a great achiever in life always look for the hopes.Think big,set your goal,fasten your belly belt and just move in search of right direction, right motivation, right contacts and the most important right approach to move ahead. Success is not a recipe that has one pre set formula to get it cook, it takes a lots of years , lots of patience , lots of hardworking and your positive attitude that ‘Yes I can do this’. It will take time but one day I will accomplish my goal and will proceed further in the direction of my next goal. And that would be the day when you will feel like top of the world because you proved yourself, your vision and your ideas that says “nothing is impossible” if you really wish to do that.

SLOWLY BUT SURELY

"The slower you go, the further you get", – my dearest 
               grandmother used to say this to me.

“If you go faster, you can step into something, hurt yourself, or even worth, break your leg. When you rushing, you forget things, you make sleek mistakes, that could cause many delays in your life! It’s better to walk slower, so you can look around yourself. When you look around, you remember beauty of buildings, old architecture or new, always a little bit of history. When you walk slower, you can see also what is happening in front of you, could be a group of teens, smoking and joking on the streets, you have time to walk around them, so they don’t hurt you if you are a girl, and for a boy also to be safe.”

Remember, we are talking about communism times, where after WWII, people where scared of death, happy to be alive, and nice to each other. There was not a single family, who had all family members survived after the war. Every family had someone lost to the war. I can say, that the streets were very safe to walk  anytime a day or night.

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Today the world is getting more dangerous, more advanced, if that’s the right way to say. Kids don’t have limits! They want it all! Sometimes slower,  we can get more things done, it’s rational. Not necessarily, it’s the right way, and for sure there is no right or wrong. It makes sense, but for me, myself?

No,…

I rush, I push, I make it faster. I can’t wait so long, I got to have it now, I needed it now, I want it now….

Of course I slow down to think,… and that’s the key,

…….my thinking and calculations shows me how well I go fast. 

Courtesy:

http://human--relationships.com/2015/01/20/slowly-but-surely/

Right Usage Of Social Media Can Really Bloom Ur Business To The New Heights !!!!!!

5 Ways Social Media is transforming digital world like never before. Read More…

33.3% of total time spent on internet is done on various Social Media platforms(Source : eMarketer Nov’14 report). Social media has changed the way people are consuming information on internet and businesses have to adopt to the new world order to make most out of it. Many are still trying to figure out ways to take advantage of this medium but, the complex and evolving nature of social is not making things easy.

Social is currently seen as the closet medium to interact with customers in real time. Businesses no longer need to wait for days to get data to evaluate the impact of their marketing campaigns. Data rich digital world has shortened the evaluation cycles with social media giving an early reaction and performance readings from the consumers.

The prominence of Social has opened up new opportunities:

1. New marketing channel (yet to explored fully) – Today on an average user spends 2-3 hours per day (Source – dazeinfo) on social media platforms and this number is constantly rising. So, businesses have no other option but, make efforts to reach out to their potential customers via Social media. The good part of social is that people spend lot of time on it but, bad part is the nature of information consumed on most social platforms is non-serious. Currently social offers one of the lowest ROI among different marketing channels (refer pic below).

With average revenue contribution from social ranging between 5-8% and social penetration among people of over 75%, the numbers don’t add up. There is still long gap to cover and marketers need to understand the space better and plan effectively.

2. Social has taken targeting and personalization to newer heights - Social platform like Facebook and LinkedIn are rich with customer data and fortunately the users share these information willingly. This makes social media very powerful as marketers are now able to target niche segments.

Other options like re-targeting, user content based targeting is making social media a powerful marketing channel. (Will cover different forms of marketing on social media in subsequent posts)

Though the social media offers extensive targeting but, the return on marketing dollars is far from desired.

3. Social media is taking Brands closer to consumers - Brands can now have real time engagement with customers via social media platforms. Social is currently used for multiple type of interaction with users namely brand/product information, new launches, surveys, product/service feedback and the list will keep on rising.

Companies with effective social engagement have successfully increased their brand strength and made their loyalist on social to act as their co-advertisers. If used smartly the domino effect of social can make brands and promotions reach large potential customers in very short time.

4. Social is giving an extended support to alleviate Business operations - Social with its wide reach and customer engagement capabilities can easily fit into multiple operational strategies. Products and promotions are now first launched on social followed by other channels. Social has become an information center where customers directly post queries on brand pages and expect quick answers.

One of the major areas where social media has impacted is the customer care and after sales service departments. Customers are slowly putting their needs and grievances on Brand's social pages rather taking the normal route of calling or e-mailing. This has made life of Brands tough as it has reduced their cycle time to respond and they cannot afford to make any error in communication leading to Brand degradation.

We Need To Train Our People On How To Generate Referrals For Our Business....

How Selling to Referrals Is Different Than Other Lead Types

Have you noticed how crazy busy everyone seems to be these days? Have you noticed how hard it is to reach your clients, let alone your prospects? Have you noticed how difficult it’s become to cut through the noise your prospects experience every day just to grab their attention for a minute or two?

Building your sales process around referrals is beneficial for a number of reasons, including the fact that a customer referral can help you earn prospects' interest faster. However, getting referrals are not enough -- salespeople also have to know how to work them.

It's Different When You Work From Referrals

When you’ve been introduced to a prospect, that prospect’s interest is piqued, and they're more likely to answer your call, return your call, or reply to your email.

But not just any type of introduction will do -- it has to be an engaged introduction. An engaged introduction is a collaborative effort where the referral source works with you to make sure you get connected to the new prospect. This type of introduction gets your foot in the door and establishes a genuine connection between you and the new prospect.

After you’ve received a referral, you have to set the appointment with the new prospect. Depending on your business model, the appointment might be in person or take place over the phone.

And contacting your prospects and setting appointments looks different when you work from referrals as opposed to other types of lead sources. What you learn about the new prospect from your referral source helps you craft a much more compelling reason for why that prospect should give you a piece of his or her valuable time.

However, keep in mind that just because you’ve met someone through a referral, it doesn’t mean that person is going to meet with you. When the trust level between the referral source and the new prospect is high, that is sometimes enough to move the sales process along. But not always. In most cases, you have to continue to deliver value and build trust so that the prospect warms up to meeting with you.

At the opposite end of the sales process is the close, a word I've never particularly liked. “Closing the sale” should never be about tricky, manipulative closing techniques, but especially not if you hope to receive a referral. If you trick people into buying from you, their reaction could be regret. This can lead to cancellations and certainly no referrals. Think in terms of confirming the new relationship instead of closing the deal.

The Value of a Referral Culture

I often call referrals “forgotten gold.” Most businesses know the importance and effectiveness of referrals and introductions, but very few have strived to build a referral-based business. They give lip service to referrals, but they rarely train their people on how to generate referrals.

Some companies have adopted the practice of measuring their Net Promoter Score (NPS). The NPS is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It measures the willingness of customers to recommend your business, and places them on a continuum from a low range of “detractors” to a high range of “promoters.” Proponents of the Net Promoter Score say it’s the most important metric in measuring customer service. 

However, while this is certainly a worthwhile measurement, most companies don’t go to the next step of leveraging these scores. They don’t become proactive in turning promoters into connectors. They encourage word of mouth, but they don’t seek referrals and introductions.

Courtesy:

http://blog.hubspot.com/sales/how-selling-to-referrals-is-different?utm_campaign=Sales%20Blog%20on%20Twitter&utm_content=11288760&utm_medium=social&utm_source=twitter