What is Digital Marketing?

Digital marketing in broader sense is a mix of business growth strategies in digital form. It is different from traditional marketing in terms of the use of components and methods that support an organization to review marketing strategies and understand what is gaining results and what is not in actual and practical terms. However, the basic business promotional principles are still the same- to gain the customers. It's not the different field of marketing but a new approach of strategies which gives a clear insight of the customer. Or we can say a different channel of marketing the products which is closer to the customer.

The traditional marketing techniques suffers mainly due to two broad reasons:

Firstly being one way communication method of just letting the customers know what the business wants them to know and lacks a dialogue between the customer and the business. Secondly, lack of real time picture of the business which is very much prevalent in online business promotion. This leads to a very limited information of the product with the customers and to the limited range of the market. Also, the business lacks the clear information of what the consumer thinks about their product which leads to less scope of feedback and limited scope of changes.

Aim of digital Promotion:

The digital promotion comes into picture with the key objective to build brands, increase preferences and sales by incorporating various digital marketing techniques while reviewing things like what the customers are viewing and for how long, how much sales is converted, what technique is working etc. This is not only confined to internet. The telephonic promotions, IM, etc also have their role.

Importance of digital marketing

The internet is becoming the need of today's buyers. They have the access to information anytime and at anyplace they want. Now the customer is not dependent to the information that you want to pass on to them but with the ever gaining source of digital media they want to know what the media, friends, relatives, peers, etc., are saying as well. They build the image of the product as per feedbacks as well. Today the buyers want the companies that are close to them and can communicate the relevant, personalize information and which is trustworthy also. To whom they can directly interact as per their convenience.

 Advantages of internet marketing

With the multichannel approach of digital promotion it gives the exposure to the company to give personal attention to the customers, understand their needs and provide the same with an opportunity to expand their business as well. The real time picture of the users helps the business to make changes in the marketing techniques and on the same hand gives opportunities for R&D and business expansion.