Why is a Blog crucial for any business to grow?

Blog has become an integral part of digital marketing strategy for every business. This new trend has gained more popularity over the last few years as more and more brands are coming up with their own blog sites. A Blog not only help the buyer but are also beneficial to the seller. 

Here are a few benefits of maintaining a Blog:

 

1. Exchange of Information:

Through a Blog, the seller and buyer have a dialogue among them, the seller can better convey information and receive the feedback from the buyers. This helps the sellers to improve their product and services.

2. Know the Audience:

With good information on the blog, the target audience can be engaged. And with the correct target audience , not only can the sales be increased by manifold but it also helps as a marketing tool in the market.

3. Brand Image:

Once the target audience is engaged, with good content strategy, a blog helps creating a brand image in the minds of the audience. With a great brand image, new leads and traffic is generated as the brand gets recognition in the market.

4. Introduce new product:

A blog is a great free platform to introduce a new product or service or even make your audience aware about the detailed information regarding an existing product, which is not possible with other marketing tools.

5. SEO:

SEO stands for Search Engine Optimisation. SEO is the process of increasing the visibility or ranking of a website or webpage on any search engine’s result. Relevant and active content on a Blog helps in it getting indexed on the search engine results.

A blog offers a long term results. With traditional marketing, the advertisement once shared is available for a limited time frame, whereas information on a blog stays for the lifetime. Anytime someone searches for the information over the internet, they are directed to the relevant link. This keeps the views and leads on the blogs increasing. Some help generate leads even after longer time since they are posted.

It is very important for the business to maintain a blog with relevant keywords and information pertaining to the products. It is also crucial to keep the posts updated with fresh articles to keep the business active on the digital network.

Why blogging is imperative in digital marketing

Blogging has become the integral part of digital marketing which have proven beneficial to both buyers and sellers. This not the direct means of promotion but helps to create a brand image in the minds of the buyers which results in increasing traffic and sales. When handled carefully it offers multifold benefits to the sellers.

Regular updation of the blog with relevant keywords and information helps to keep the website fresh, active and visible to the search engines.They also keeps your social media active. It also helps to improve the SEO of the website. Whenever the search is made the search engine looks for the recent and relevant information. The possibility of the blog being indexed is higher if it is regularly updated.

The fresh post on the website allows to users to fetch the recent and the fresh information. This leads to organic visits of the users who are genuinely looking for that information..Once the traffic starts moving towards the website through the blogs, the chances of them turning into leads become stronger. This in turn leads to increase in sales and revenue.

On one hand when a blog is posted on the website, it adds value to the product and present the seller as an expert of the field. People look at them for queries. At the same time it educate the readers with the product and the industry. The open option on the blog and social sites leads to two way communication between the buyers and the sellers. This helps to directly deal with the queries and concerns of the users. It also helps the sellers to understand the market trend and make necessary changes in the products and marketing strategies. giving them option for expansion in product line.

Infact, the blogs offer a long term results. The advertisement once shared is available for a limited time of the promotion, however, the blog shared stays on the website for lifetime . Whenever the user search for the information, the link to the relevant post is available as a result. This keeps the views and leads on the blogs increasing. Some helps generate leads even after longer time since they are posted.

It is very important for the business to maintain a blog with relevant keywords and information pertaining to the products. It is also crucial to keep the posts updated with fresh articles to keep the business active on the digital network.

Give Traditional Marketing Techniques A Spin In The Digital World

Over recent years, as digital has grown, our attention has moved away from traditional advertising such as print and even TV towards electronic devices, as much more time is spent on mobiles and tablets.

Smartphones have played a huge role in this and they have increased at such a rate that the number of global smartphone users will surpass 2 billion in 2016. This growth of smartphones means that consumers can be reached on various different platforms instantly - as they allow access to the internet and brands apps 24/7.

There are many ways technology has changed marketing such as being able to reach a wider audience, target individuals, deliver timely content quickly and the list goes on. But, most importantly, it has also created new forms of marketing that enable these to happen.

If you are more of a traditional marketer and are primarily using original, but now slightly outdated, marketing techniques, here is how you can give them a spin in the digital world:

Leaflets Through Doors – Text Messages to Phones

To target people directly and make the communication seem personal, leaflets were often dropped through doors so it became part of the home owner's post.Now, rather than landing on their doormat, the information can land in their inbox. Through the likes of Global Messaging companies can connect, communicate and engage with customers via an SMS campaign.

Billboards – Ad banners

Traditionally adverts were placed on billboards, so that you could see them as you drove or walked down a road. These are, of course, still a popular form of advertising. However, as large as these are the time you spend in front of them is limited (unless you are stuck in a traffic jam) and therefore the time you have to read them is also limited.The spin on this in the digital world is the ad banners that appear across websites. The benefit of these is the customer has the time to read them and, rather than having to remember information, they can click straight through to the website to find all the information they need and purchase immediately if they wish.

Word of Mouth – Social Media

Before digital you had to rely on your customers having conversations with their friends, telling them about your company and how great it is and why they should use it themselves. However, with the rise in social media you can now spark these conversations yourself and then watch as customers discuss, even being part of the conversation yourself, if you wish.

TV adverts – You Tube Videos

TV adverts again are still a key part of an advertising campaign, however their spin in the digital world is that they can be uploaded to YouTube. As many adverts are becoming more a mini film than an advertisement, such as this one, they can show a longer version if they wish. This can then be shared and discussed as part of the conversations on social media.

Column in the Paper – Blog

Written communication and announcing news about your company was often done through a column in the newspaper. Now, this can be done through a company's own personal blog – which again can be shared across social media or text messages, to reach a wide audience quickly. This can include images and videos as well as the written content and can link back to the company website.The most important thing with marketing is to combine and link all these techniques, both traditional and digital together, to create a powerful and successful overall campaign.These are only a few of the ways that traditional marketing techniques can be given a spin in the digital world, and with the speed that it is changing, we can only imagine how these will develop in the next few years.

Credits: http://minutehack.com/guides/give-traditional-marketing-techniques-a-spin-in-the-digital-world