5 Digital marketing aspects to grow your business

Every digital marketing is strategist keeping in mind the business’s needs and goals. Since every business has their own USP, they need to have their own digital marketing strategy that works best for their brand image and their product. Earlier when sellers were the trendsetters, it didn’t matter much what the customer feedback was, but today due to such huge advancements in technology, it is the customer calling the shots, making it very important to know the customer’s feedback and quantify their digital activities. This resulted in tools that help marketers to devise and observe the digital marketing activities and their effects. Some of these tools are:

1. Pay Per Click (PPC)

Pay per click, commonly referred as PPC, requires the users to click on links in order to generate revenue whereas for retail stores, the aim is to lead the customer to their shopping page and get direct sales. Hence, PPC requires careful and skillful planning and strategizing in order to obtain maximum results. 

2. Social Media optimization (SMO)

Social media has brought and new wave of digital marketing platforms for all business small or big. With social media names such as Facebook, Twitter, Linkedin, Pinterest,Instagram and now Snapchat provide easy and free digital marketing platform to business owners even with no or minimal marketing experience. This has resulted in small business owners coming online and promoting their product while interacting with their customer at the same time. 

3. Search Engine Optimization (SEO)

Search Engine Optimization or SEO is vital in generating organic leads to the website. SEO works by identifying and analyzing the keywords searched by the relevant or target audience to increase the visibility of the website in search engine results. These keywords help create a trail of breadcrumbs for the user to follow and reach the website and also provides an insight to the business owner as to what the audience is looking for online.

4. Conversion Rate Optimization (CRO)

Conversion rate optimization is a system to convert the website visitor into a customer. Three tools that help us in CRO are:

1) Google analytics provides a set of credible keywords that are favoured by the users and have a high probability of converting the browsers into customers.

2) Scroll map and hit map tells us what the user was looking for in the website and how far did they browse within the website.

3) A/B test and Multivariate test helps recognize the progressions, big or small, to a website that encourages a better reaction from the targeted audience or users.

5. Online Reputation Management (ORM)

ORM is vital to create and maintain a brand image of the business online, hence it refers op the core of digital marketing. In order to manage the reputation of the product or business in the digital world, feedback provided by the customers plays an important role. As digitally it is easier for the business owners and customers to interact globally in real time, ORM is the major element to achieve success in creating and sustaining a brand image.The major role of ORM includes:

1) Prompt response on queries

2) Using feedbacks efficiently and

3) Carefully handling adverse feedbacks.

Why does your business need SEO?

SEO stands for Search Engine Optimization. Today, SEO has become an integral part of any digital marketing strategy for every industry and product. SEO determines the visibility of a website in the search results by any search engine. SEO analyses how search engines work, what people are searching for, the keywords in these searches and who are the target audience for which searches. With this analysis, the ranking and visibility of a website is determined amongst the relevant search results. 

Let’s go over the reasons that make SEO imperative for any internet marketing strategy: 

1. Increased Visibility  

Just creating a website is not sufficient today. The consumer must also be able to find your website easily. Good visibility on the search results help direct the customers to your website easily. This is done by using keywords relevant to your target audience, through which the website is optimized by the search engine and can be viewed in the top search results. 

2. Promotes Traffic   

Once the website become visible in the top search results, the traffic is directed to the website as more and more people from the target audience click on it. This is done with the help of keywords relevant to the focus audience and their search patterns.

3. Analytics   

With SEO the results can be tracked and quantified which helps in providing the insight for return on investment (ROI) for any and every kind of website, whether ecommerce or non-ecommerce. It also provides an in depth analysis of the performance of your digital marketing strategies and how the website’s visibility can be improved. 

4. Organic Traffic 

 While the Ad’s are a paid feature, the website’s ranking in the search result depends upon the keywords in its content. This results in relevant and genuine visitors on the website. The correct mix of both the strategies can help a business get more out its digital marketing strategies. 

5. Brand Awareness   

When the website is viewed in the top results, it is viewed as a trusted source by the audience, since companies on the first page are generally perceived to be more trustworthy. As  more of your web pages rank in higher positions in the search engines, there is more chances for the users to see your content and associate it with your brand.  

Someone truly said that “The best place to hide something is page two of Google search results, as nobody checks it”. This is because people seldom move to pages 2nd and more as the results on the first page are considered by the audience and the traffic gets redirected to these pages.

How is a responsive website vital for any business?

A Responsive Website or a Responsive Web Design or in simple term we can say Mobile friendly website can be defined as the approach that suggests that the website design should be such that it responds to the user’s environment based on its screen size, platform and orientation. A little hard to understand? Worry not, let’s take you over the subject step by step by going over the basics. 

1. What is it?

Simply, a website that follows the same theme and layout throughout various gadgets even with different screen sizes and orientations. A screen friendly websites is known as a responsive websites. Have you ever seen websites with similar layouts no matter which screen you view them at, like desktops/laptops, phones, tablets or phablets? These websites that function well in terms of structure and layout on all kinds and sizes of screen are known as responsive website. You can check here if this site is responsive or not  and see the difference between all the screen and their screen adjustments.

2. Why we need it?

Over the years, as technology has advanced, we have seen many changes and improvements in the electronics market too. When earlier, owning a GSM phone such as those manufactured by Nokia used to be a huge deal, today the smartphones keep getting their better upgrades in less than a year. Such huge changes in such small durations often make us wonder how long will an investment take us digitally. Keeping up with the speed of digital and technological development is hard. With responsive websites, it is easier to create websites that are not only functional today but have total scalability in the future when technology advances even more. 

3. What are the benefits of a responsive website?

1) With advancement in technology, we can see changes in the screen size as well and the responsive websites can be opened in any size of screen without making changes in its structure every time a new screen size is launched. 

2) Since a responsive website is future ready, they are here to stay for a long run. Any kind of changes are easier to make in these websites and hence don’t incur high costs for every small change in the website.

3) They are fundamental in good customer experience. Responsive websites are easier to access and navigate and are very user friendly. 

4) Responsive websites are easier to load and seldom give a loading error, this encourages the user to visit website again. They are fundamental in good customer experience. Responsive websites are easier to access and navigate and are very user friendly.

5) As their layout remains same or viewable for all screen sizes, it is convenient for the user to access the website as and when required. 

6) All sets of target audience can be focused as all can view the website correctly through any device.

The website is the first impression on the customer about the business and plays an important role in the long run. And as for a customer, the website is a window into your business, it becomes crucial to provide a great picture and a heart winning experience when they visit the website. A responsive website gives a great start to help the business move in the right direction.

Why is a Blog crucial for any business to grow?

Blog has become an integral part of digital marketing strategy for every business. This new trend has gained more popularity over the last few years as more and more brands are coming up with their own blog sites. A Blog not only help the buyer but are also beneficial to the seller. 

Here are a few benefits of maintaining a Blog:

 

1. Exchange of Information:

Through a Blog, the seller and buyer have a dialogue among them, the seller can better convey information and receive the feedback from the buyers. This helps the sellers to improve their product and services.

2. Know the Audience:

With good information on the blog, the target audience can be engaged. And with the correct target audience , not only can the sales be increased by manifold but it also helps as a marketing tool in the market.

3. Brand Image:

Once the target audience is engaged, with good content strategy, a blog helps creating a brand image in the minds of the audience. With a great brand image, new leads and traffic is generated as the brand gets recognition in the market.

4. Introduce new product:

A blog is a great free platform to introduce a new product or service or even make your audience aware about the detailed information regarding an existing product, which is not possible with other marketing tools.

5. SEO:

SEO stands for Search Engine Optimisation. SEO is the process of increasing the visibility or ranking of a website or webpage on any search engine’s result. Relevant and active content on a Blog helps in it getting indexed on the search engine results.

A blog offers a long term results. With traditional marketing, the advertisement once shared is available for a limited time frame, whereas information on a blog stays for the lifetime. Anytime someone searches for the information over the internet, they are directed to the relevant link. This keeps the views and leads on the blogs increasing. Some help generate leads even after longer time since they are posted.

It is very important for the business to maintain a blog with relevant keywords and information pertaining to the products. It is also crucial to keep the posts updated with fresh articles to keep the business active on the digital network.

Why is website a necessity for growing your business?

Today a website is a universal identifier for a business. Living in the digital world, gradually we all are moving to convenient and fast solutions for our problems. But still many small businesses are reluctant to enter this ocean with the fear of drowning. This might look as a logical decision based on their offerings, whereas in today’s fast paced environment, an online presence is a must for every business. These 5 reasons show why your business needs a website:

Accessibility:

Well informed customers because of all time accessibility. Having a website helps in keeping the customers well informed about your progress and offerings. A website is accessible 24x7 and does not have an opening and closing time like a physical place which helps the customers to be updated all the time.

Wider Reach

Reaching a wider target audience through online catalogue is much easier through a website. A website is an open mall for everyone even if there are some customers for window shopping, as they can come, browse and know about you. Like a mall, there are so many things present on the website that people can choose from and gather the knowledge about. With your website, you’ll be able to reach a whole new user market which would otherwise remain untapped.

Credibility

A website improves your business credibility. Every business runs on credibility and having a website improves the overall credibility of your business in the eyes of consumers and potential customers. Hosting a website gives your business the scope of building trust in the eyes of your consumer, as people can search and know about your business before making any purchases. 

 

 

Marketing Cost

It saves overall advertising and marketing cost. The traditional method of paper and print advertising are way too costly and time consuming. A website helps in having customized ads running every time and changing to a new offer/banner can be done within minutes. A website gives you the advantage of exploring new target segments and demographics without reaching them physically, making it an overall cost efficient method of finding new consumers.

Customer Feedback

Instant answers to customer queries at no cost. answering customer queries and gaining feedback from them is one of the major roadblocks in smooth functioning of a business. Maintaining a website gives your business the leverage of giving customer their answers instantly and more over, regular queries can be consolidated under the FAQ’s section in your website so that you save time with repeated questions and focus more on growing overall.

Building a positive image in the eyes of your consumer is just the start of your business, a website also helps you in gaining the user’s trust and overall business expansion.

The remote workforce: Virtual offices boost productivity, attract talent

Credits:http://www.knoxnews.com/business/the-remote-workforce-virtual-offices-boost-productivity-attract-talent-318dbe3f-16b9-5bfc-e053-01000-377741291.html

1 Simple way to get the right customer at the right time: a balanced digital marketing

Digital marketing is all about people marketing. While the customer is the king in the offline world, but usually have no option to explain their needs and feedbacks directly, they do rule the online world as well but here they are in direct touch with the businesses and are free to ask questions, give feedback and explain their needs. For a business to be successful, they have to understand customer queries and give prompt solutions. The digital marketing gives them the base to promote itself to the right customer at the right time. We at sanicon digital marketing solutions are for the business who wish to get the right customers through digital marketing but have set budget for the purpose. We work together with you in gaining the market and approaching the right customer with suitable means for gaining their loyalty and trust.

Stay ahead of your competitors. Go digital

The world is quickly moving from analogue to digital. Individuals are consuming more digital substance on a daily basis – on cell telephones, tablets, desktop PCs at work, and the sky's the limit from there – and organizations need to adjust to this headway sooner before their business rivals take a lead. Infact in today's situation the one who has perceived this into their marketing strategy are the ones who have made their brands. Now that you are wanting to venture into the digital world and not certain how to begin with or are tight in budget we at  Sanicon digital solutions are available for promoting your brand and helping to gain market.

Ever Wondered What it's Like Inside a McDonald's Happy Meal?

The week-long film, music, and interactive media extravaganza known as South by Southwest kicks off in Austin on Friday. Event-goers will be treated to keynotes byPresident Barack Obama and First Lady Michelle Obama. They’ll get to view Netflix’s Pee-wee Herman remake, among other film premieres, and listen to indie bands with weird names. They’ll also get to experience the inside of a McDonald’s Happy Meal.

Say what? Yes, McDonald’s will be on hand—this year marks the company’s second involvement and corporate sponsorship at SXSW—and so will a virtual reality “experience” they’ve put together that lets attendees feel like they’re stepping into a giant Happy Meal. According to the fast food chain, users will get to custom design the interior of a Happy Meal Box with virtual paint brushes, balloons, and lasers.

Here’s how it works: Users wear HTC Vive virtual reality goggles and step inside the “experience.” Using two hand-held controllers, they can then pick their brush or other tool and decorate away. When done, they’ll be able to share their creation across social media. The gimmicky exhibit, which was co-developed with a VR studio named Groove Jones, is just one example of the company’s recent efforts to transform its image (and offerings) via a new digital strategy, part of which is being more open to collaborations with smaller, more innovative companies. And, apparently, sponsoring SXSW.

“The main driver for our presence [at SXSW] is to demonstrate that we’re open for business with the tech ecosystem,” says Atif Rafiq, McDonald’s first chief digital officer, who joined the company about two years ago. “Being at SXSW makes that clear.”

In addition to the VR experience, McDonald’s has another, more practical techie demo at SXSW: self-service kiosks that let attendees order their own McNuggets. (The machines don’t actually make the food, which needs to be picked up at a nearby counter.)

“We see our mission as bringing a new level of everyday convenience and fun to the world,” says Rafiq. “We know where we have strength and what people know us for. We’re not trying to get into something that’s foreign for us.”

It’s not clear whether McDonald’s experimentation—and association—with the tech world will have any payoff for the company. (Unlike all-day breakfast, it is hard measuring the financial impact of branded VR experiences.) But CEO Steve Easterbrook has made it clear that digital efforts will be key to the company’s turnaround. McDonald’s  MCD 0.07%  already has several digital “hubs,” including a team in San Francisco and a new office in downtown Chicago. Chief digital officer Rafiq has been tasked with building a tech-savvy team to develop mobile apps and a digital marketing strategy. Case in point: In Sweden, McDonald’s is already experimenting with Happy Meal boxes that transform into virtual reality viewers. Apparently, VR experiences that let you step into a life-sized Happy Meal is just the beginning.

Credits:http://fortune.com/2016/03/11/mcdonalds-happy-meal-virtual-reality-sxsw/

Go live with sanicon digital solutions- archive

When everyone is presenting their business online, expanding their market and gaining the benefits of digital marketing, it's time for you to take the step. A step ahead to enter in the digital world and go live. A step to expand your market and be available 24*7 for the buyers irrespective of the geographic location. With Sanicon digital solutions you can get all your business related services for digital presentation and marketing of your business so that you can get the best of the exposure.Act to expand. Act to go digital with Sanicon digital solutions.

How a failing airline helped Loblaw get personal with PC Plus marketing

It’s time for Canadian businesses to really get personal, according to the head of one of Canada’s best-known loyalty programs.

Although many companies are using analytics for marketing, not all are truly harnessing the power of personalization, said Peter Danforth, senior director of loyalty and customer analytics at Loblaw Companies Ltd.

His role includes overseeing PC Plus, the loyalty program where shoppers can earn points and receive offers for brands such as PC Financial banking and the Loblaws, No Frills and Zehrs grocery chains.

Many businesses still use data to merely divide their existing customer base into more defined segments, Danforth told the Canadian Marketing Association’s Insights analytics conference, held in Toronto on Thursday.

Instead, businesses accustomed to simply targeting market segments – like moms of babies vs. moms of teens, for example – should use today’s analytics and data processing power to tailor marketing to each individual customer, he suggested.

“Stop looking to segmentations to help define your customer strategies. No two customers are the same,” he said, adding that success is more likely “the closer you can get to dealing with (a customer) on a one-to-one level.”

Danforth told the audience that back in 2011, Loblaw tried to rethink the marketing strategy for its PC Plus loyalty plan. It was a tall order, considering that over 30 Loblaw-owned brands are included in that program.

Loblaw looked to the airline industry for inspiration, specifically U.S. carrier Delta Airlines. As Danforth explained, the airline sector often lost out on potential revenue when seats went empty or too many tickets were sold at deep discounts. Using digital data about the behaviour and transactions of individual customers, Delta was one of the first airlines to adjust seat pricing for optimal revenue potential in near real time – “and it saved their business,” Danforth said.

Encouraged by Delta’s success, Loblaw shifted its own marketing focus from customer segments to specific shoppers.

“What we asked when we started this is ‘what do individual customers do?’” said Danforth.

The ability of newer technologies to collect, process, analyze and aggregate huge amounts of data allows Loblaw to “make 10 million promotional decisions on a weekly basis” in almost real time, he said.

Paper vs. personalization

“We said you can build a (paper advertising) flyer and you’re going to be wrong 95 per cent of the time or you can let us build you 10 million digital flyers” personalized for each shopper, Danforth recalled.

(Loblaw is consistently tight-lipped about the impact of PC Plus on its overall revenue stream; the company includes results for PC Plus within those for its financial services division instead of breaking them down separately. But Danforth did reveal that the loyalty program now has 10 million active members, up from 6 million in 2014.)

He urged retailers to always base marketing on customer needs rather than on their own business needs. At PC Plus, that means sending each customer offers on specific items they actually buy, not sending them coupons for products they never buy just so Loblaws can shift certain inventory, he said.

“The second you decide what the customer should be seeing instead of relying on the data (about what they really want) is when you’re not doing personalization, you’re imposing your will on them … It’s direct marketing but it’s not personalization.”

A global survey released last September appears to bolster Danforth’s argument that consumers prefer marketing that is personalized for them. The Aimia poll of 20,000 consumers in 11 countries found that only eight per cent feel they receive better offers from companies in exchange for sharing their data.

The study’s authors concluded that “businesses are not using customer data to personalize and tailor customer experiences effectively,” with only 23 per cent of consumers saying they receive communications from businesses that are “highly relevant to them.”

Credits : http://www.itbusiness.ca/news/how-a-failing-airline-helped-loblaw-get-personal-with-pc-plus-marketing/66531

BMW's Digital Reboot

A former Google manager has to revamp BMW's digital strategy and spearhead connected driving options at the world's largest luxury carmaker, business weekly WirtschaftsWoche has learned. CEO Harald Krüger will present a new strategy for the 100-year-old carmaker next week.

 

Harald Krüger, BMW’s chief executive since last May, will celebrate the carmaker’s 100th anniversary on Monday, but the truly important event will take place a week later.

The 50-year engineer will next week present the luxury carmaker’s strategy until 2025 and the main focus will be digitalization, business weekly WirtschaftsWoche, a sister publication of Handelsblatt, has learned.

“The subject of digitalization cuts across every area of the company,” Mr. Krüger told WirtschaftsWoche. “That must be optimized.”

BMW is still the world’s largest maker of luxury cars, but it is seen as a laggard in developing a successful electrically-powered car as Silicon Valley-based Tesla Motors has done. There are also fears that Google, Apple and ride-sharing firm Uber might overtake the Munich-based firm when it comes to connecting the car to the Internet.

To boost BMW’s digital operations, the carmaker has recently named former Google manager Jens Monsees as its vice president for digital strategy, the highest-ranking digitalization post at BMW, WirtschaftsWoche has learned.

Moreover, the company will announce a partnership with Austrian IT firm Loxone Electronics next week, when BMW will also present its annual results. Loxone Electronics offers the connectivity of almost all electronic functions and devices and appliances around the home.

BMW will most likely bring to the cooperation its home storage battery and its new Open Mobility Cloud, an online platform that makes available such things as the charging status of electric car batteries, the weather report and movie theater schedules.

Mr. Krüger also plans to restructure BMW’s development department as the carmaker’s digitalization and IT department are in a trench war and two high-ranking managers, leading electronics and IT respectively, are not working as team players, WirtschaftsWoche has learned from people familiar with the matter.

The development department’s restructuring could start on April 1 – no joke – and could result in a new executive board position for digitalization, the people told WirtschaftsWoche. Mr. Krüger declined to comment on the planned changes.

Whether Mr. Monsees, a 45-year old business economist, will become the new digitalization executive was not clear, but in his currernt role as vice president digital strategy he reports to BMW strategist Markus Schramm, who does not sit on the executive board.

Mr. Monsees had worked at BMW before he left for Google seven years ago. As automotive director at the Internet giant, Mr. Monsees developed digital marketing strategies for all the major German automobile companies. Following that, he restructured sales and information technology (IT) as chief digital officer on the executive board of Arvato, a marketing subsidiary of Germany’s largest media group, Bertelsmann.

Mr. Monsees is slated to build up a new division with a staff of about 20 that will bring under one roof the group’s existing projects and devise new business models, from car sales over the Internet to 3-D printing in production to use of big data, which means analyzing huge amounts of data and discovering ways to benefit the company.

Mr. Monsees is considered to be a digital innovator. The first time he worked for BMW, he developed BMWTV, an award-winning Internet website that featured videos about the company’s events and new products.

“To digitalize a company means not only to introduce new technologies but above all to change the organization, culture and communication,” Mr. Monsees once said at a public appearance.

BMW has lost ground in automotive engineering and innovation compared with that of the competition. In an index based on data from the Center of Automotive Management, BMW ranks behind five other automakers.

That’s a problem that Mr. Krüger inherited from his predecessor, Norbert Reithofer, who is now BMW’s non-executive chairman. Mechanical engineers and engine developers still rule at BMW, while IT and software personnel are “at the very bottom of the food chain,” according to an insider involved in digitalization projects at BMW. “IT functions are regularly forgotten or thought about too late in the development,” the person said.

BMW hasn’t succeeded in hiring enough IT experts, and hundreds of such positions are still open. The current 4,000-plus software experts are overworked, one employee said. After a number of reshufflings, the source said, the division is on the verge of incapacitation, it has an extremely bad reputation inside the company.

If Mr. Monsees wants success, then he’ll have to convince the BMW boardroom to break with traditions. That also includes being more aggressive in presenting innovations.

While Elon Musk of Tesla Motors makes a show of presenting himself as the bringer of salvation to electric mobility and the decentralized supplying of energy, the Bavarians tend to make themselves appear rather small and conventional. The whole world is talking about Tesla’s solar-electric home battery pack, Powerwall, but no buzz exists about what BMW recently presented: its comparable home system to charge electric cars.

“We can’t leave the public discourse about the future of the automobile industry to Tesla or Uber,” Mr. Monsees said recently.

As his mission, Mr. Krüger will present out the comprehensive digitalization strategy for now through 2025. At the same time, he will have to address the company’s problems in its traditional business. Car sales are not running as hoped, above all in Germany. Daimler is about to dethrone the Bavarians in their home market.

“The 3 series and 5 series are getting me nowhere,” said the owner of a dealership that sells about 4,500 BMWs and BMW Minis annually. Sales of the BMW 1 series, however, are lagging behind expectations as is those of the 2 series Gran Tourer. At the moment, a discount of 20 to 40 percent is offered on some vehicles.

Above all else, Mr. Krüger must improve BMW’s presence on the Internet. So far, BMW customers in Germany have been able to order only the electric cars i3 and i8 online. In Britain, the whole range of BMW vehicles is available via the Internet. The British dealers are connected with customers via phone, live chat and email.

The model is “very successful” said Mr. Krüger, which is why BMW is examining “expanding it worldwide.”

What also is key is what Mr. Krüger has planned for the “sad subject of i,” as one BMW dealer referred to the company’s electric cars.

Mr. Krüger’s predecessor had carbon-fiber models developed while competitors were making cars built with sheet metal and aluminum frames. Even with special equipment and low prices, sales of the BMW electric models languished. Ever since it became known that new models were coming with more powerful batteries, few customers were interested in the older versions. BMW has sold only 50,000 i3 and i8 electric cars worldwide since 2014. Tesla sold that many electric Model S cars alone last year.

Mr. Krüger is now putting his hopes on the crossover i5 – as well as government subsidies for electric cars.

Some guests at the anniversary celebrations this coming week might be especially hopeful and happy about new developments at BMW. Namely, the guests are the members of the Quandt family. As major shareholders, the Quandts received €815 million in dividends from BMW last year.

Credits:https://global.handelsblatt.com/edition/383/ressort/companies-markets/article/bmws-digital-reboot

Little change in your website that can make a big difference.

For a business, a website is very important. It is not only the face of the business but also a medium to promote your business. But just having a website is not sufficient. More and more people are available on smartphones rather than laptops. Your  website must be accessible on small screens too. The design must be flexible to achieve the aim. This flexibility is known as responsive website design. The responsive websites are not only mobile friendly versions of the standard websites but also give a wider market that is mostly online on small screens. We at Sanicon digital solutions understands the goal of your website and help you to be available on every screen size and use all mediums of digital marketing aspects to make your brand visible and expand your reach.

Make your business available 24*7 for the customers.

In today’s market conditions,just being available to customers for 8-10 hours does not help you to grow. The time is not enough to reach to the world and to gain bigger market. Then why to limit yourself ? Why not make use of technology and expand which of course is every businessman’s wish. To reach the aim, the world of digital marketing is the perfect path. Digital marketing helps you not only to expand your market but also to be available for the customers round the clock, round the year.

McDonald’s former strategy and digital boss predicts marketers will move from brand to 'community marketing'

Marketers that are just focused on getting closer to consumers through media and ignore that the importance of standing something are missing the importance of advocacy in the battle for growth, warned McDonald’s Europe's former chief strategy, customer and digital officer Pierre Woreczek 

The rhetoric around “customer centricity” has gathered pace of late with the rising adoption of the title ‘chief customer officer’. The likes of Notonthehighstreet.com, John Lewis, British Airways and Tesco – all with expanding digital offerings – have introduced the role to their organisations to ensure the creation of a seamless customer journey, from marketing through to transaction. However, it’s no longer enough for these changes just to prioritise pushing the brand to as many people as possible and instead they have to play to win the “advocacy battle”, according to Woreczek

“We should be, more than ever, a customer centric organisation. But I ask – what was it before?” he continued. “Being customer centric is not enough. People are judging organisations with more elements in their hands so now I’m talking about winning the advocacy battle. We need to be more focused on advocacy." 

Nike and Danone as examples as those which have gotten a head start. While they might have started out selling a product (shoes and food), they now stand for something more and ask customers to buy into that. Nike is now a company which sells ‘wellbeing’ to shift its fitness products while Danone axed its profitable biscuits division after it made a decision to stand for health.

Speaking at the iMedia Data Marketing Summit last week, Woreczek’s prediction was that to drive advocacy, reflecting the role of the company will be as important as providing a great product.

“Profit will only happen if people understand the value of a company and can buy into those values,” he said. “Corporate strategy has become more important than brand strategy […] companies are the engine of the brands.”  

For marketers, their role will shift from being the creator of brands to the creator of the experience and “to transform critical issues into magical moments.” They will also move from brand marketing to “community marketing”.

“We don’t have media channels, we have communities. How many marketers say ‘I am in charge of making this community happy’. No, they say I’m in charge of the brand,” he said.

 “It’s a totally different way of approaching how you do business. Today we evaluate a company based on financial results. I can tell you that we’ll evaluate the value of a company based on the number of advocates they have.” 

Credits : http://www.thedrum.com/news/2016/02/15/mcdonald-s-former-strategy-and-digital-boss-predicts-marketers-will-move-brand

Big dreams, small budget! we help you achieve them: Sanicon digital solution

Not every business is a big name nor does every business has to shell out fortunes for establishing its brand and its expansion online. Does that mean that they have to limit their wings and should not aim for success? Absolutely no. We at Sanicon digital solutions believes that no matter how big or your small your business is the sky should not be the limit. We help you set your marks in the current technology and establish your name digitally. We at Sanicon help you achieve your goals.

We help you connect with your customers virtually: Sanicon Digital Solutions

It is important for a business to understand the needs of its customers. For this the businessman needs to get in touch with them. Social media has proved its importance in this scenario. Every business that step in the digital market can take the benefit of social media. We at Sanicon digital solutions understand your business needs and help you to mark your presence on social media and talk to your customers. After all business is what people want and we help you to know what they want.

Let the world be your market

You are a brand in your market. People come to you looking for you. May you be you are a known name in your city. But for a business do you think that this is the limit for expansion? Well, think again! The technology is changing faster. Now the world is a very small place virtually where there is no limits for expansion. You just need to put a step ahead in the world and let the world know you. Make the world your market. We at sanicon digital solutions are dedicated to be your guide and support to make you achieve your dream. From your introduction to the world to generating leads, we work with you as your digital marketing agency. Now don't set the limits, let the world be your market.