How is Facebook a digital marketing tool for business?

Social media marketing is incomplete without facebook and facebook marketing. Even with other social websites present, facebook still holds the #1 spot for online social interactions. Today facebook has grown from being just a social media website for friends to reconnect, into venue where businesses can easily market themselves among their target audience.

Since, social media sites provide an individual touch to the consumer, a facebook page acts as a  free marketing tool for businesses providing a great platform to identify themselves to the customers; and that too not just by sharing their product listings but also by sharing links, images, and information. When combined, with other digital marketing strategies, it can prompt increased deals and benefits for the business.  

Here are a few reasons why facebook is gaining more attention by business owners:  

1. It is Cost-Effective

In the time and age of startups and entrepreneurs, a free digital marketing tool like facebook provides a boost in creating brand awareness without much of an investment as required in traditional marketing tools like print media. Hence, many small business owners prefer marketing through only facebook and at times operate through their facebook pages to close sales. Also, for small businesses and startups it provides a free platform to display their work even without creating and managing a website. 

2. Introduction to the business

Through the business’s facebook page, you can not only share your basic details such as contact info, website, industry details, scope of business etc. but also the vision behind it, all the people or staff involved. This adds a human touch to the business thus making it easier for the consumer to easily accept and connect with it. Potential clients can also view the reviews and ratings by existing clients which gives them an additional push to make the purchase. 

3. Interact with the customers in real time  

Today there are inumerous facebook groups for various industries, interests and even geographical areas. This makes it even easier for the businesses to interact with potential and existing clients and answer queries. This also provides exposure amongst other customers with similar interests and preferences. Customers can also make inquiries through posting on the facebook wall or sending a message over facebook messenger.  

4. Create and raise brand awareness

With each and every like on even a single post, your facebook page gains more visibility which in turn creates more awareness about the business or product. Whenever someone likes or share or even comments on any post, it appears on their wall where it is visible to all their friends. This  not only spreads awareness about your business but the fact that it is liked by a friend adds a vote of confidence for others. 

 5. Steer traffic to your website 

To bring exposure to your complete product listings, it is very important to bring the customer to your website. This can be done by providing the official website link on the facebook page and once the customer’s interest is piqued they move to the website where other stronger advertising messages.