Why does your business need SEO?

SEO stands for Search Engine Optimization. Today, SEO has become an integral part of any digital marketing strategy for every industry and product. SEO determines the visibility of a website in the search results by any search engine. SEO analyses how search engines work, what people are searching for, the keywords in these searches and who are the target audience for which searches. With this analysis, the ranking and visibility of a website is determined amongst the relevant search results. 

Let’s go over the reasons that make SEO imperative for any internet marketing strategy: 

1. Increased Visibility  

Just creating a website is not sufficient today. The consumer must also be able to find your website easily. Good visibility on the search results help direct the customers to your website easily. This is done by using keywords relevant to your target audience, through which the website is optimized by the search engine and can be viewed in the top search results. 

2. Promotes Traffic   

Once the website become visible in the top search results, the traffic is directed to the website as more and more people from the target audience click on it. This is done with the help of keywords relevant to the focus audience and their search patterns.

3. Analytics   

With SEO the results can be tracked and quantified which helps in providing the insight for return on investment (ROI) for any and every kind of website, whether ecommerce or non-ecommerce. It also provides an in depth analysis of the performance of your digital marketing strategies and how the website’s visibility can be improved. 

4. Organic Traffic 

 While the Ad’s are a paid feature, the website’s ranking in the search result depends upon the keywords in its content. This results in relevant and genuine visitors on the website. The correct mix of both the strategies can help a business get more out its digital marketing strategies. 

5. Brand Awareness   

When the website is viewed in the top results, it is viewed as a trusted source by the audience, since companies on the first page are generally perceived to be more trustworthy. As  more of your web pages rank in higher positions in the search engines, there is more chances for the users to see your content and associate it with your brand.  

Someone truly said that “The best place to hide something is page two of Google search results, as nobody checks it”. This is because people seldom move to pages 2nd and more as the results on the first page are considered by the audience and the traffic gets redirected to these pages.

Why do you need Content Marketing?

Today, content marketing has grown to be the most effective and powerful tool for doing business and connecting with the target customers online. Upto 73% businesses rely on content marketing for promotion. When a prospective customer finds you through the content you provide, they begin to form a connection with you built on trust.  It is non-intrusion advertising, rather than pitching your products or services, you are conveying data that makes your purchaser more savvy.

Content marketing provides targeted audience with relevant information that can provide a solution to a particular need- a problem, an improvement or simply informations.

Benefits of using Content Marketing

• Increases Traffic to the Website:

With customers gaining relevant and non-intrusive information, they favour your website for information.

• Improved SEO

Great content attracts editorial links, which tell Google you're important and relevant. Google can also crawl your content, getting a far better idea of what your company is about, allowing it to return your site for more relevant queries.

• Direct customer conversions

Great content can play crucial role in convincing potential buyer to make a purchase.

• Brand Awareness

When there is consistency and quality in the content posted, it helps customer identify trust with your brand and establish a brand image in the market.

• Recognition in the Industry

With good and relevant content, people in the industry start recognising your Blog as a source of credible information. It positions your business as an expert in your industry.

• Open Communication

With everyone from potential customer to industry experts, active on social media platforms, it  opens a dialogue through social shares and comments.

• No Strings Attached Information

The customers rely more on your business as Content Marketing provides value with no strings attached.

Although Content Marketing is easier to grasp as a concept, there are a few factors to keep in mind while implementing any Content Marketing Strategy. Some of these factors are:

• Determining your goals

The first and foremost step is to determine your goals for your marketing strategy and the role and scope of content marketing in the same. It gives you an overall direction for the long run and keeps the strategy in check from deviations

• Focus on Audience

While implementing your content marketing strategy, keep in mind your potential and existing audiences, their needs and preferences to gain the maximised results out of each content that you post.

• Time and Resource Allocation

Each content requires time and resource to make it credible and effective. Hence, proper time and resource allocation becomes vital for the content’s success.

• Platform to post Content

Each industry has the customers preferring a certain platform for information, hence it is important to identify the platform where your content will receive the maximum relevant audience.

• Measuring the effectiveness

Just like any strategy or plan it is important to keep measuring its effectiveness to gain feedback on what is working and what needs more improvement.

Almost any type of content, video, article or graphic, can lead links back to your website. If your content generates a lot of buzz and people start linking to it, the SEO link value from your content will only become stronger. Modern marketers understand that “set it and forget it” marketing strategy does not work anymore. To generate real leads online, you need to invest in a meaningful and effective content marketing strategy.

How is Facebook a digital marketing tool for business?

Social media marketing is incomplete without facebook and facebook marketing. Even with other social websites present, facebook still holds the #1 spot for online social interactions. Today facebook has grown from being just a social media website for friends to reconnect, into venue where businesses can easily market themselves among their target audience.

Since, social media sites provide an individual touch to the consumer, a facebook page acts as a  free marketing tool for businesses providing a great platform to identify themselves to the customers; and that too not just by sharing their product listings but also by sharing links, images, and information. When combined, with other digital marketing strategies, it can prompt increased deals and benefits for the business.  

Here are a few reasons why facebook is gaining more attention by business owners:  

1. It is Cost-Effective

In the time and age of startups and entrepreneurs, a free digital marketing tool like facebook provides a boost in creating brand awareness without much of an investment as required in traditional marketing tools like print media. Hence, many small business owners prefer marketing through only facebook and at times operate through their facebook pages to close sales. Also, for small businesses and startups it provides a free platform to display their work even without creating and managing a website. 

2. Introduction to the business

Through the business’s facebook page, you can not only share your basic details such as contact info, website, industry details, scope of business etc. but also the vision behind it, all the people or staff involved. This adds a human touch to the business thus making it easier for the consumer to easily accept and connect with it. Potential clients can also view the reviews and ratings by existing clients which gives them an additional push to make the purchase. 

3. Interact with the customers in real time  

Today there are inumerous facebook groups for various industries, interests and even geographical areas. This makes it even easier for the businesses to interact with potential and existing clients and answer queries. This also provides exposure amongst other customers with similar interests and preferences. Customers can also make inquiries through posting on the facebook wall or sending a message over facebook messenger.  

4. Create and raise brand awareness

With each and every like on even a single post, your facebook page gains more visibility which in turn creates more awareness about the business or product. Whenever someone likes or share or even comments on any post, it appears on their wall where it is visible to all their friends. This  not only spreads awareness about your business but the fact that it is liked by a friend adds a vote of confidence for others. 

 5. Steer traffic to your website 

To bring exposure to your complete product listings, it is very important to bring the customer to your website. This can be done by providing the official website link on the facebook page and once the customer’s interest is piqued they move to the website where other stronger advertising messages.

SEO Is Now 'Search Experience Optimization'

Credits
https://www.entrepreneur.com/article/273868

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