Why do you need Content Marketing?

Today, content marketing has grown to be the most effective and powerful tool for doing business and connecting with the target customers online. Upto 73% businesses rely on content marketing for promotion. When a prospective customer finds you through the content you provide, they begin to form a connection with you built on trust.  It is non-intrusion advertising, rather than pitching your products or services, you are conveying data that makes your purchaser more savvy.

Content marketing provides targeted audience with relevant information that can provide a solution to a particular need- a problem, an improvement or simply informations.

Benefits of using Content Marketing

• Increases Traffic to the Website:

With customers gaining relevant and non-intrusive information, they favour your website for information.

• Improved SEO

Great content attracts editorial links, which tell Google you're important and relevant. Google can also crawl your content, getting a far better idea of what your company is about, allowing it to return your site for more relevant queries.

• Direct customer conversions

Great content can play crucial role in convincing potential buyer to make a purchase.

• Brand Awareness

When there is consistency and quality in the content posted, it helps customer identify trust with your brand and establish a brand image in the market.

• Recognition in the Industry

With good and relevant content, people in the industry start recognising your Blog as a source of credible information. It positions your business as an expert in your industry.

• Open Communication

With everyone from potential customer to industry experts, active on social media platforms, it  opens a dialogue through social shares and comments.

• No Strings Attached Information

The customers rely more on your business as Content Marketing provides value with no strings attached.

Although Content Marketing is easier to grasp as a concept, there are a few factors to keep in mind while implementing any Content Marketing Strategy. Some of these factors are:

• Determining your goals

The first and foremost step is to determine your goals for your marketing strategy and the role and scope of content marketing in the same. It gives you an overall direction for the long run and keeps the strategy in check from deviations

• Focus on Audience

While implementing your content marketing strategy, keep in mind your potential and existing audiences, their needs and preferences to gain the maximised results out of each content that you post.

• Time and Resource Allocation

Each content requires time and resource to make it credible and effective. Hence, proper time and resource allocation becomes vital for the content’s success.

• Platform to post Content

Each industry has the customers preferring a certain platform for information, hence it is important to identify the platform where your content will receive the maximum relevant audience.

• Measuring the effectiveness

Just like any strategy or plan it is important to keep measuring its effectiveness to gain feedback on what is working and what needs more improvement.

Almost any type of content, video, article or graphic, can lead links back to your website. If your content generates a lot of buzz and people start linking to it, the SEO link value from your content will only become stronger. Modern marketers understand that “set it and forget it” marketing strategy does not work anymore. To generate real leads online, you need to invest in a meaningful and effective content marketing strategy.