What are SEO components

The general practice for searching anything on the internet is just type your query on the search engine and hit enter. The list of the relevant websites that match exactly or to the nearest is displayed on the window. Have you ever wondered how this happens? How some websites are displayed on the top while others are down the list? Well, this is because of the digital marketing technique called search engine optimization (SEO).

What is Search Engine optimization?

SEO is the process of grading the visibility of the web pages in search engine’s results.

Now the question arises that what are the key factors that help improve the position of the website. The following post will guide us the key components of the search engine optimization technique.

Keywords and longtail keywords:

Keywords are the exceptional and uncommon words or sentences that are related to the content of a site or blog. It has a solid noteworthiness or significance for the content of the site or blog. Actually, content is directly or indirectly related to the keywords or long tail keywords. You can notice that the SEO is affected by these. Usually, the websites that appear in the first page or best 10 that has a reasonable association with the searched keywords.

Meta Description:

It is the brief depiction of the post that is highlighted under the post title and the link during the search made by the search engine. It plays a key part in search engine optimization. This is usually of about 156 characters and contains the best keywords and define your post perfectly. The results that match the query exactly or to the maximum takes the lead during the searches.

Backlinks:

These are the links of your site pages on different sites or blogs. These links when clicked takes the client to your site or blog. It helps in getting referral movement. Referral Traffic is the movement that a site or blog can get from other site or writes. They play a fundamental role in SEO. Backlinks are additionally the purpose behind quick indexing of site’s latest update in the search engine.

Internal Linking:

If you incorporate links of your some other site or website's pages or post in a specific post or page, then you can say that you have interlinked your blog’s content. There are two noteworthy advantages of the internal linking – one is from SEO perspective and other is the convenience.

Usually, the higher the visibility of the website, more is the traffic on that site. When the above components were taken care of while adding the post or updating the site can help the website to to rank better when the relevant searches are made.

Travel portals seeing bulk of hotel bookings on mobile site, apps

In a clear sign of changing hotel and flight booking habits among Indians, travel portals like MakeMyTrip and Cleartrip are seeing about half of the hotel bookings coming from mobile phones, including apps, which now also account for a significant one-third of their flight bookings.

Moreover, bulk of the new customers are coming through such channels and not the website. Mobile booking is assuming a greater importance for these portals. For some of the portals, mobile site along with apps are accounting for over half of the traffic.

“Cleartrip's latest quarter reported an inflection point for our mobile-first customers, where over 60 per cent of our total traffic came from the mobile channels, overtaking our desktop channel for the first time,” said Subramanya Sharma, chief marketing officer at Cleartrip.

Cleartrip’s mobile app has seen over nine million downloads since its launch in 2012.

Portals say chances of retaining customers as well as their engagement works better in apps as compared to a web site. Sharma explains that an app on a customer’s mobile phone ensures that there is constant engagement. “At the maximum, a customer will have two-three travel apps on the phone and the loyalty is higher.”

MakeMyTrip too is witnessing a similar mobile growth story. Mohit Gupta, Chief Operating Officer (Online) at the portal says mobile bookings contribute about 30 per cent of domestic flights-bookings, and nearly 50 per cent of the total online domestic hotel transactions. Its app has seen 12 million downloads in four years.

One of the reasons behind the rising popularity of mobile site and apps for travel portals is the convenience it offers. “These apps allow customers to book flights, hotels and bus on the move, cancel their bookings, track the status of their refunds, send e-tickets and vouchers. It also allows them to locate hotels near to their current location, and provide attractive last minute deals for same day hotel bookings”, said Gupta.

The convenience is driving a year on year growth of 200-300 per cent for some of these apps in last one year. And, growth is not just restricted to cities.

“The rapid increase in penetration of smart phones (on account of falling prices) and better internet access has resulted in increased internet penetration. Such an increase across tier-II and tier-III cities open up these markets for companies like Yatra”, said Sharat Dhall, president at Yatra. Yatra's app has seen five million downloads since its launch in 2012.

Companies have also started allocating more resources towards mobile channels. Cleartrip’s Sharma said around 60 per cent of his company’s marketing and development budget is dedicated for mobile platforms, including apps.

“The company has been making substantial investments to strengthen its presence in the mobile space. We will continue dedicating more effort and resources towards enhancing our mobile users’ experience”, said MakeMyTrip’s Gupta.

Credits : http://www.business-standard.com/article/companies/travel-portals-seeing-bulk-of-hotel-bookings-on-mobile-site-apps-115122100731_1.html

WordPress your Business

You have a site yet in the event that you don't comprehend what to do with it, then WordPress is a decent place for you to begin with. You can utilize it to post your articles and blogs. Here we go over the term word press. How about we begin with what it is?

What is WordPress?

In the words of WordPress itself: “it is a self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.” In specialized terms by Wikipedia: “it is a free and open-source content management system (CMS) based on PHP and MySQL

Now let us comprehend its advantages and why you ought to WordPress your business.

It is easy:

The platform is user-friendly, intuitive and easy to learn. Actually, you can understand how to use it in just a few minutes and for the same you don't have to be expert in Internet or HTML code. Numerous plugins help to the ease and its usability which makes it easier to setup, manage and update the page or blog anytime you wish to.

Adaptability:

The another feature that can not be overrules it its adaptability. Regardless of what you're utilizing it for - whether as an individual blog or to a prominent e-commerce site, WordPress is sufficiently adaptable to address any of your needs through its extensive features and extensions. Additionally, you can even add videos or images to your page or post in just one click.

Free Themes:

The theme directory has more than two thousand free themes and you can even get more from other commercial sites like Theme Forest, StudioPress, and WooThemes. All these are totally free for by anyone- individual or business. To add to the benefits, you don't have to worry about any hidden charges at any pots as well(isn't it great?).

Free for Use:

As earlier said, it is an open source. This means you can make changes in the source code depending upon your requirements. It's truly one of the best reason for any business to Wordpress their business. Well, being free for use  is not the only reason to smile. Because it is simple to use, you don't have to hire a technician to use the same. This will save cost as well( sounds better).

Search engine friendly:

The free plugins help to improve the quality of the website that improves its presence on search engines. In fact, popular search engines do prefer sites powered by WordPress because its design is easy to crawl.

Mobile friendly:

If you think that your clients will be available on the big monitor screen then think again. In the technology era, where everyone is hooked to mobiles, if your site is not mobile ready then you may get a setback. With WordPress, no need to worry for the same as it is already mobile friendly.

Safe and secure:

You must be thinking, that its being free open source CMS, it is a boom for hackers. Well, this is not actually the case. WordPress takes the security of its users very seriously. As you take necessary steps to safeguard your site, the constant updates on software keep attackers at bay.

Keeps your site looking fresh:

The free themes allow you to keep the appearance of your site fresh. You also have an option to future time your update. This helps those who are not regular in updating their site. One time changes with scheduled change keep their site active and looking fresh.

The above pros for WordPress are just a few to give you a reason to think about its use. If you are looking for more and want to get the benefit of digital marketing , then there are many companies like Sanicon Digital Solution to serve you the best of the services in internet marketing and to make your business brand available everywhere, it is necessary to be there, so as to gain the maximum in your business digitally.

Start-up action plan: Govt to seek inputs from VCs, incubators

The detailed action plan for propelling start-ups to be unveiled by Prime Minister Narendra Modi on January 16 would include various facilitation steps and exemptions for new-age ventures.

Top government brass, venture funds, financiers and incubators will convene on January 16 at Vigyan Bhavan to deliberate on the detailed “action plan” for start-ups. The proposed plan will be presented to the Prime Minister at the end of the day.

“The action plan would include the definition of start-ups and incentives for them. Innovation should be the key to qualify as a start-up unit. They have to be technology driven,” an official said.

The entire ecosystem for start-ups will be covered in the action plan and that would consist of a mix of exemptions and facilitation steps, the official said.

The Department of Industrial Policy and Promotion (DIPP) is also developing a ‘portal’ and an interactive ‘app’ for them.

Modi in his monthly radio programme ‘Mann ki Baat’ yesterday said that the Action Plan of the ‘Start-up India, Stand-up India’ will be unveiled on January 16. Modi had announced the campaign — Start-up India; Stand up India — to promote entrepreneurship in his Independence Day speech.

Hectic parleys are going on among the PMO, DIPP, Department of Telecommunications, Cabinet Secretariat and Department of Electronics and Information Technology for preparing the action plan.

On January 16, about 10-11 sessions would be held to discuss issues such as financing, mentoring, seed capital, linking companies with universities and institutions, marketing support, consultancy on intellectual property rights and providing easy regulatory mechanism for them.

The day-long programme will be held on the lines of ‘Make in India’.

As per estimates, there are about 3,200 tech-led start-ups in India, with 800 coming on board every year.

The government is also planning to give exemptions to start-ups for participating in government procurements.

Currently, a unit which participates in a government procurement programme has to show its “prior experience and turnover” but “we are planning to give exemptions to start-ups in this,” an official said.

The official also said that a facilitation cell may be established to help them comply with the laws.

“Start-ups face problems in complying with laws such as Minimum Wages Act and Employees’ State Insurance Act. To deal with this, we are thinking to set up a kind of cell which would help them,” the official added.

Meanwhile, the DIPP has invited bids for appointment of digital amplification and social analytics agency for ‘Start Up India, Stand-Up India’ programme.

DIPP said it intends to undertake on-line international promotion and media campaign including digital amplification, digital media and non-media campaign across all mediums (website, electronic, social media) across the world to brand India as an investment destination for new entrepreneurs and start-ups.

The objective of the campaign is to generate awareness about the government of India’s efforts to promote entrepreneurship, innovation and design, it said in its request for qualification-cum-request for proposal.

“The main objectives of the assignment are sourcing a digital marketing vision and formulating and implementation of a detailed marketing strategy for domestic and international markets for three year starting from 2015-16 for promoting India as an investment destination for new entrepreneurs, innovators and designers and amplification of digital marketing communication and messaging through planning and execution of a digital marketing campaign,” it said.

The government intends to launch ‘Start-up India’ initiative to create a strong ecosystem for fostering innovation and start-ups in the country.

Credits : http://www.financialexpress.com/article/industry/companies/start-up-action-plan-govt-to-seek-inputs-from-vcs-incubators/184664/

How Youtube helps businesses

So far you may have utilized YouTube for posting some embarrassing moments, some pets’ movements or some silly videos. But actually, really YouTube is part more than every single such activity. You can use it as a strong business tool(really!) You can share your product information, its use, show off your expertise and share knowledge. Indeed viewing the video is still better than reading. Let us see how Youtube helps in our businesses.

Showcasing products

YouTube helps the businesses to demonstrate their products real time. This is useful for the individuals' who generally offer over the web or have products that are specialized in nature. Businesses that use Youtube  to allow customers to see their things, in actuality, before they buy can be builders, owners of gaming zone, theme parks and so on.

Create community

Businesses can also create a community or be the part of the community to share and engage customers. They can share an event like a new product launch, company events, customer experience footage, etc.

Presents expertise:

Some business uses YouTube to showcase their expertise in the field. This might include uploading short videos about tutorials, best tips to use the products or some expert advice related to their product area (you can think of some out of box idea as well).

Show your product as brand

You can use Youtube as a platform to put light on beginning and development of your product. This will help to improve business image. Like you can show the quality checks on your product or something like that. This will help to show your product as brand.

Present events or promotions

You can even use YouTube to present the new product launch event to gain the attention of the users. You can even share some expert interviews or some promotional activity on YouTube to gain revisits. Even the interview with the winner (if they allow so) can be a good eye catcher. This helps the users to connect with the business and recall what happened if they were the part of the event.

Address customers issues

A video is a better tool for explaining the users about the installation or some technical side of your product. It is always better to share the information rather than letting the users use it incorrectly and then spread negative words. The tutorials, screen shots or related videos will be the handy tool for the frequently asked questions and for those issues that are most often faced by the users. The list for the benefits of the YouTube for the business does not actually exhaust here. You can even introduce the new product and can share the benefits of the same to the people. Sharing the day to day issues and the solutions provided by your products can be of real help for the users and your business. The role of YouTube or any such video posting site cannot be overruled by the business and these play the crucial part of any digital marketing strategy. If you are looking for planning for present one then Sanicon Digital solutions can be a good help for your business in promoting your product digitally.

Benefits of Mobile Apps in Efficient Business Management

Technological inceptions and inventions have revolutionized the way businesses are operated and managed. There is an increase in demand for access to business information and applications through various mobile technologies by the business workforce. Therefore, you should strive relentlessly to position your firm effectively to benefit from the trend. To make sure that your employees are better informed for increased productivity, you should venture into the world of mobile apps for workplace management.

More than 3.3 billion unique mobile apps available on various app stores have automated most of the offline tasks. All it requires is to find a right kind of mobile app suitable for your need and satisfy requirements.

When you integrate your mobile devices with a variety of applications and software, you make it easier for your workers to collaborate and for your organization to communicate with customers, vendors and staff. Thus, your employees can remain productive even when they are away from the office with prompt communication and sharing of important information. Mobile apps, such as employee time clock, which are meant to enhance employees’ productivity are instrumental in an organization’s growth.

Such productivity apps have revolutionized the working atmosphere in offices. They can enable you to offer new products and services to your customers while simultaneously increasing the efficiency and creativity of your employees. Here are some of the ways through which you can use the mobile apps technology to increase your profit margin.

NETWORKING/COMMUNICATION

Your workers can download the native apps that allow them to connect with their colleagues to enhance networking and prompt sharing of information. The importance of mobile web-based applications in the enhancement of prompt communication with different audiences is necessary for networking. Improved customer service and efficient use of staff office time are realized with the help of the mobile technologies.

Moreover, you can offer more products and services to your clients using the technology. The extra products and services include quotations, making presentations to customers, checking your stock levels via office network, and interactive order processing. The employees out in the field can hand in their reports and collaborate with their colleagues in the office.

DEVELOPMENT

Since the mobile apps technology is interactive, you can receive immediate feedback on your products and services from customers. Through the prompt feedback, you can conduct faster research and development for your company enabling you to stay afloat of all competition. This technology will enable you to upgrade your products and services faster using the mobile inventory management apps. Moreover, your customers feel a sense of ownership as they are convinced of having a direct role in your company’s development.

MARKETING

Mobile apps present you with a new dimension of marketing your company worldwide. Potential customers can see your advertisements on their mobile devices. Moreover, you can create customized advertisements to reach specific audiences hence increasing your conversion ratio. Since more people are using their mobile devices to browse the internet, you are presented with consistently increasing market segment to exploit.

COMMERCE

Integrating mobile apps technology with your business will enable you to manage the commerce aspects of your company. You can distribute vouchers, loyalty cards and coupons using the apps. Mobile ticketing together with content purchase and delivery is also achievable using this technology. Additionally, the apps enable you to provide location-based services to your customers for instance local discount offers. Customers can order electronically via the mobile apps and in some cases you can deliver catalogs via your mobile devices.

Advancement in technology is guaranteed to improve the products and services you offer to your customers. Therefore, you can manage your business efficiently from all over the world using mobile apps. Integrate your business with the mobile technology for enhanced efficiency in operation and management of your company, partners, staff, and customers.

Credits : http://dazeinfo.com/2015/12/29/benefits-of-mobile-apps-in-efficient-business-management/

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