Stay ahead of your competitors. Go digital

The world is quickly moving from analogue to digital. Individuals are consuming more digital substance on a daily basis – on cell telephones, tablets, desktop PCs at work, and the sky's the limit from there – and organizations need to adjust to this headway sooner before their business rivals take a lead. Infact in today's situation the one who has perceived this into their marketing strategy are the ones who have made their brands. Now that you are wanting to venture into the digital world and not certain how to begin with or are tight in budget we at  Sanicon digital solutions are available for promoting your brand and helping to gain market.

4 reasons you should invest in SEO for business promotion

In today's world, digital marketing plays a vital role in business promotion. Regardless of the possibility that you have a site or an online store, it won't suffice if they are not searchable by the clients. Web crawlers take into account solicitations of millions of users searching for answers to their inquiries. The SEO helps your business to be accessible to the individuals who are searching for relevant inquiries and helps you to meet the business objective. Here are four noteworthy advantages of SEO for business.

SEO for better business visibility:

When people search for your products and services, you obviously want to appear on the top in the web crawler rankings as possible, and in the event that you can constantly appear in these entire search items that you are increasing more mindshare with every potential client. Chances are great that they will, in the long run, navigate to your site, and since you constantly showed in their entire search list, they will believe you considerably more which will yield in better brand position.

SEO for higher ROI:

As said, better visibility yield in brew business and here the part is SEO gets to be vital. When you pick the right catchphrases, the right SEO will pick up the consideration of the web crawlers and eventually acquire more of the audience share. For organizations that benefit from prominent keywords and create exceptionally visited web pages, the ROI could keep on growing exponentially.

SEO for leading competition:

At the point when two organizations with the comparable product or services contender in the digital market, the web index improved the site will probably have more clients and make more deals. This not just prompts better business results but also takes us to the following benefit.

SEO for business credibility

Remember the days when we take a gander at a business on yellow pages. The one said on the main page used to give a superior reliability and a feeling of trust. Same goes here with organizations accessible on the main page of the search engine. They are the ones who are introduced as more credible and acquire trust and loyalty of the intended interest group.

While numerous individuals accept SEO is outdated since it's been around for so long, it's anything but difficult to see that it still remains a focal piece of online marketing strategies and has developed to meet the present business needs. In order to gain the most out of  SEO, the right approach and understanding of the search engine algorithm is much needed which we will cover in our coming post.

There are different sources online and additionally organizations that can support a brand's SEO positioning. Organizations needing to boost their current SEO performance and the individuals who are new to its capacities ought to begin to explore the unlimited open doors this tool offers for online exposure to consumers.

Why limit business to offline market. Expand online with Sanicon Digital Solutions

With the advancement of technology, the market is not limited to the local segment of people who are mostly your regular customers. For growth you need to join the online world where you get the opportunity to know more people and expand your business. If you are not sure how to go for it. No worries. We are there for your help. We at sanicon digital solutions works together with you in marking your presence online and promoting your brand to the world.

How social media helps small business to win big

Social media is the hottest trend in the digital world for many reasons. For a general user, it is a medium to be in touch with the people they know or are from their interest field. For some, it is a medium to gather relevant information. Well, this is not just confined to the common man for its use. Of lately, it has emerged as a very powerful tool for promoting business and the small entrepreneurs or the newbies are the ones who look ahead for the maximum share of the business. But how it really helps them?

Social media is known for connecting people. For the business, they play the same role but in professional means. It allows you to connect with your existing customers and convince them to join your groups or pages. The existing customers can also add a note about your business. This acts as digital word of mouth promotion where your customers indirectly become your brand ambassadors.

While engaging the current customers, it allows you to reach new or potential customers as well. Every post or tweet on your wall and every like or share of your post highlights your name in all the members available in the group of people you know. This helps your business to introduce itself to the new group and the interested groups can visit your link and subsequently your site for further information

Other than helping the business for its promotion, it also gives the business a platform to interact with the clients and understand their needs and resolve their queries. This helps the business to get suggestions for improvement and expansion while it creates a positive image in the minds of the people. In fact, you can post valuable information which you might have come across as a regular question or a way to use the product on their pages. People can gather the information and can share it with their groups. This can not only present you as an experts in the field but also assist people to get the information without actually interacting you. (And can have a good image of your business in their minds!)

Well, for the small business these medium is beneficial in one more way. To be active on the social media, you need not keep aside a portion of your budget. Most of the social site are available free of cost. You just have to create a page of your business on them and add your group to it. Additionally, you can drop an email asking them to join your group or add a business card to the products they have bought. You can even purchase an advertisement on the social media which is pretty much less expensive than TV commercial or print media and will be broadcaster on the walls of people with similar interest or profile.

Although social media has many advantages for small business segments, but anything that is been communicated or written on the wall or interaction must be watched carefully so that the promotion may not go another way round.

How Youtube helps businesses

So far you may have utilized YouTube for posting some embarrassing moments, some pets’ movements or some silly videos. But actually, really YouTube is part more than every single such activity. You can use it as a strong business tool(really!) You can share your product information, its use, show off your expertise and share knowledge. Indeed viewing the video is still better than reading. Let us see how Youtube helps in our businesses.

Showcasing products

YouTube helps the businesses to demonstrate their products real time. This is useful for the individuals' who generally offer over the web or have products that are specialized in nature. Businesses that use Youtube  to allow customers to see their things, in actuality, before they buy can be builders, owners of gaming zone, theme parks and so on.

Create community

Businesses can also create a community or be the part of the community to share and engage customers. They can share an event like a new product launch, company events, customer experience footage, etc.

Presents expertise:

Some business uses YouTube to showcase their expertise in the field. This might include uploading short videos about tutorials, best tips to use the products or some expert advice related to their product area (you can think of some out of box idea as well).

Show your product as brand

You can use Youtube as a platform to put light on beginning and development of your product. This will help to improve business image. Like you can show the quality checks on your product or something like that. This will help to show your product as brand.

Present events or promotions

You can even use YouTube to present the new product launch event to gain the attention of the users. You can even share some expert interviews or some promotional activity on YouTube to gain revisits. Even the interview with the winner (if they allow so) can be a good eye catcher. This helps the users to connect with the business and recall what happened if they were the part of the event.

Address customers issues

A video is a better tool for explaining the users about the installation or some technical side of your product. It is always better to share the information rather than letting the users use it incorrectly and then spread negative words. The tutorials, screen shots or related videos will be the handy tool for the frequently asked questions and for those issues that are most often faced by the users. The list for the benefits of the YouTube for the business does not actually exhaust here. You can even introduce the new product and can share the benefits of the same to the people. Sharing the day to day issues and the solutions provided by your products can be of real help for the users and your business. The role of YouTube or any such video posting site cannot be overruled by the business and these play the crucial part of any digital marketing strategy. If you are looking for planning for present one then Sanicon Digital solutions can be a good help for your business in promoting your product digitally.

Why Blogging

Regardless of the size of the business, blogging has become the integral part of internet marketing. You may not find them as direct tool for promoting business or an advertising media, but they lead to better results in promoting business.

Help drive traffic to the website:

Whenever you update your blog post on the website, it makes the search engines to get a clue that the website is active and will help getting an opportunity to show up in the search engines. This results in organic visits. They also keeps your social media active and can act as a fresh post on the same.

Educate the visitors:

The educational posts that may not be the direct selling posts,

but are informational post according to your product can help to educate the readers. The interested readers may visit your blogs and site for regular information and can result in sales.

                                                                                 

Build relationship with the readers:

The open option of the comments in the blogs helps interact with the readers. The real-time feedbacks and suggestions from the users can help the business to make the changes in the strategies accordingly. The users may also connect to get solutions to certain issues which by providing solutions, business can build rapport with the customers.

Improves SEO:

The regular update helps improve the SEO of the website as the key to face the competitors on search engine is regular updates on the websites. A well-managed blogs with relevant keywords can boost the ranking of the website.

Generate leads:

  

Once you have the traffic moving towards your website through blogs, the possibility of turning it into leads becomes stronger.            

Present yourself as an expert:

Once you write a blog providing an information to the users,

you present yourself as an expert in the topic. The good quality of the blogs helps the users to gain the information and consider your business as credible source.

Keeps the website fresh:

The regular update of the post on the website keeps the site fresh and visible to the search engines. The links of the posts on various social media can boost the value of the site on different platforms.

Gives long- term results:

The advertisement once shared is available for a limited time of the promotion, however, the blog shared stays on the website for a longer time. Whenever the user search for the information, the link to the relevant post is available as a result. This keeps the views and leads on the blogs increasing. Some helps generate leads even after longer time since they are posted.

LUMA's State of Digital Marketing

Digital Marketing Aspects

Digital marketing is the most crucial concept in today’s commercial sector. Every business needs one or more electronic media to promote its brand and expand the scope of market. With the introduction of markets in electronic gadgets like computers and smartphones the direct approach to the buyers is now possible. Earlier the sellers has to assume what the buyers want to know and it’s their discretion to choose the information that they want to spread amongst the customers. Today buyers are more educated about the brands, competitors and they rely more on feedback's. Customers want the products that have positive feedback's and are trustworthy.

Today the information is not only spread across the globe within few minutes but it can also be tailor made to be closer to the prospective customers

Digital marketers may use multiple tools to promote the businesses. These can be

Internet, Mobile applications, Electronic billboards, IM, etc.

Digital marketing requires great deal of creativity and strategic planning with prompt actions. All the strategies revolve around the customers and their requirements. The components of the digital marketing include PPC, SEO, SMO, CRO, ORM, etc

Pay per click:

The PPC account on the search engines are easier to create but the search engines require the customers to click on the links for generating the revenue whereas for businesses the direct business will be the better choice. The effective PPC strategy requires careful planning so that they can get the best from the selection

Social Media optimization:

Social media is gaining its intervention in promoting the business. It is a great tool to promote to the selected group of the audience. If carefully chosen, the social media can be the great tool for getting closer to the clients and understanding their needs and knowing feedback's.

Search Engine Optimization

To gain the organic customers the SEO is the most effective tool in digital marketing. It also helps to get the traffic for web portal from listings, search engines, editorial, etc. The search engine displays relevant links that are most searched and active. People usually tend to review those links that are on the top of the list and tend to ignore the ones available on the later pages.

Conversion Rate Optimization

The idea of this concept is over changing web browsers into customers. Actually, there are different tools that are accessible to gage the deficiencies of a website. These include

·         Google analytic – this provides credible data on online traffic, set of keywords and other numeric and analytical data for a site

·         Scroll map and hit map – These advice about what the guests are tapping on and about how far of a website page they are really looking over.

·         A/B test and Multivariate test – These tests help recognizing the progressions, either big or small, to a website that will encourage better reaction from the targeted online people..

Online Reputation Management

This refers to the core of the digital marketing. The digital marketing revolves around the reputation of the product on the market. The feedback of the customers about what they are looking for in digital marketing. Hence the online reputation marketing is the major element to achieve success. The major role of ORM includes:

·         Prompt response on queries

·         Using feedback's efficiently and

·         Carefully handling adverse feedback's.