No viral video chart would be complete without this gem, with many hilarious follow on videos, this made Old Spice the brand that marketers everywhere wanted to work with. This original video has 49.5M views to date.
TNT Add Drama – April 2012
One of my all-time favourites has to be the TNT ‘push to add drama’ stunt in Belgium, I can never tire of this video. The video has over 51.6M YouTube views and was so successful that a sequel was made to launch TNT in the Netherlands which has over 14.7M views.
Air New Zealand an Expected Briefing – October 2012
To celebrate the release of the first Hobbit film, Air New Zealand released the best safety briefing of all time and secured themselves over 12.1M views. To celebrate the final movie this year they have now released ‘The Most Epic Safety Video Ever Made’ in October which has already overtaken the original in views with 13.1M.
Bodyform Responds: The Truth – October 2012
Although it is much disputed whether the original Facebook comment was genuine or a set-up, this video response from Bodyform’s ‘CEO’ was definitely a hit with over 5.6M YouTube views.
LG Elevator Prank – October 2012
Promoting how ‘lifelike’ its new IPS monitors, LG pulled this brilliant stunt replacing an elevator floor with the monitors to make it look like the floor was falling away while unsuspecting people were in the lift to hilarious reactions. The original video has over 22.9M YouTube videos and LG have since filmed other brilliant pranks including the meteor one also below.
Red Bull Space Jump – October 2012
Breaking three world records, Felix Baumgartner completed the iconic space jump for Red Bull in October 2012. The Mission Highlights video alone on Red Bull’s channel has over 37.4M views.
Metro Trains Melbourne Dumb Ways to Die – November 2012
One of the most innovative public safety videos of all time, dumb ways to die was a hit around the world and there have since been numerous sequels creates. The original has an amazing 92.9M views on YouTube and the campaign won numerous awards worldwide.
Three UK #DancePonyDance – February 2013
Three’s advert featuring a moonwalking pony became an instant viral hit amassing a whopping 9.7M YouTube views to date. Three also created the PonyMixer which allowed users to create their own version of the Ad however this has since been removed.
Pepsi Max Test Drive Prank – March 2013
A hilarious prank from Pepsi Max to promote their ‘zero calorie cola in disguise’ by disguising Jeff Gordon and taking a poor unsuspecting car salesman on the test drive of his life. The video has over 43.3M views on YouTube and there have been various follow up videos.
Kmart Ship My Pants – April 2013
Promoting their shipping service, Kmart’s ship my pants advert proved another instant hit, this original has over 21.8M YouTube views. Another of my favourites from Kmart is their ‘Show your Joe’ Christmas advert from the same year (no prizes for guessing why!) with over 18.3M views.
Evian baby&me – April 2013
Evian’s babies campaign is a common favourite amongst marketers and the public alike, proven by the fact this video has over 96M views! A multi-faceted campaign including an app for users to create their own baby image this was a huge success.
Dove Real Beauty Sketches – April 2013
This campaign aimed to prove to women that they were more beautiful than they thought, a powerful video that was uploaded to Dove’s channels worldwide. The original on the US YouTube channel has had over 64.8M views to date.
Telekinetic Coffee Shop Surprise – October 2013
To promote the movie Carrie, a New York coffee shop was transformed for a hidden camera stunt to capture shoppers’ reactions to telekinesis. The official video has had nearly 60M YouTube views to date.
Volvo Trucks the Epic Split – November 2013
Jean-Claude Van Damme’s epic video doing the splits on two reversing Volvo trucks amazed everyone when it was released in 2013. Who’d have thought a truck video could secure over 76.4M views?!
#NoMakeupSelfie – March 2014
Similar to the above, the #nomakeupselfie dominated UK users’ Facebook timelines throughout March this year. Although not actually started by Cancer Research UK, the Guardian reported the charity had received over £8m in donations thanks to the campaign.
Always #LikeAGirl – June 2014
With feminism and gender equality campaigns securing lots of publicity in 2014 the Always #LikeAGirl was a real hit. The original video has over 53.3M views on YouTube.
#ALSIceBucketChallenge – August 2014
Probably one of the most deserving of a place in this list has to be the ALS Ice Bucket Challenge, every celebrity worth talking about got involved as did the public all around the world. Most importantly though, it significantly raised not only awareness of ALS but also donations to ALS charities. According to the BBC over 2.4 million challenge videos were uploaded to Facebook with $98.2m made in donations to the ALS Association (US) and £2.7m to the MND Association (UK). The below graph from Google trends shows how the interest peaked.
Of course we also got involved so if you’d like to relive that gem of a video you can do so here!
Chart
Here’s the videos sorted by YouTube views (at the time of writing this post)
Graphical presentation of your product that is displayed in the form of image, video, text ads in the content related website and application acts as a display ad and lead to brand promotion or promoting the seasonal offers to the prospective buyers. it acts as a handy tool to promote business and keep a track on visits and revisits.
Its true video advertisements leave a better impact on the minds of the prospective customers in comparison to other sources of advertisement. A planned and clear video can leave a mark on the minds of the prospective buyers and may lead to revisits and convert prospective customers into genuine customers. These buyers can also act as an indirect brand ambassadors of the product when they share those videos to their groups and provide valuable feedback as a prospective buyers.
The generation born between 1980 and 2000, that’s coming of age now is about as different in terms of behavior as any the world of business has seen. A Pew Research that polled a representative sample of 1,821 adults showed that this is a generation that’s unmoored from institutions, considers itself to be digital natives and does not anchor its identity to religion or ethnicity.
Google research reveals that millennials are quick to use mobile to research productson the fly and are prepared to change their minds when there is sufficient data for them to do so. This is backed by the Pew Research findings that show that this is a generation that’s “Confident. Connected, Open to change”.
Trust, Authority, Authenticity
In truth, any kind of purchasing decision has been made upon the consumer’s assessment of a brand or a product based upon all three: Trust, Authority and Authenticity. So, nothing has changed in that regard. How these are calculated however has undergone a significant change that is still wrongfooting, governments, institutions as well as brands.
Brand-led messages, command-and-control approaches and marketing that’s based upon the status symbol of a purchase are no longer effective or anywhere near enough. When millennials reach out to their social network for reviews or suggestions, look across the web for independent product reviews and check in-depth information regarding the background of products and services top-down marketing tends to only get in their way.
The Age of Meaning
The change in attitudes that’s so unsettling to traditional marketing is also a golden opportunity for those brands that are evolving with the times and those marketers who understand what’s important to their audience.
In a time when attention is more fragmented than ever, gaining it and holding it depends on managing to adequately present your brand through what Google research calls micro-moments. Instances in which a person wants to learn something, wants to check something or wants to do something.
Content that surfaces in a micro-moment is intimately linked to the content creator’s understanding of an audience need and search’s understanding of:
Content meaning
Search query meaning
Searcher intent
The dots that are joined here are driven by semantic technologies, of which semantic search is just one type, across the web and devices.
Stop ‘marketing’, Start Being Useful
Brands that fail to understand that the connection between themselves and their audience is one of practical usefulness will soon fail to find an audience to “buy their stuff”. Millennials are not impressed by fancy logos and sleek websites. Nor do they think that the most authoritative information on a product comes from those who sell it. Brands that get this are already busy changing their approach by:
Focusing on satisfying customer intent rather than making a sale
Creating value that goes beyond their products
Starting conversations on shared interests and values with their audience
Creating connections with potential customers long before the point of the purchasing decision
Establishing an identity and a voice that helps to develop trust between them and their potential audience
All of these, of course, lead to those “three little words”: Trust, Authority, Authenticity. So, nothing has fundamentally changed, yet everything is different.
As the technology advances the market is getting closer from a walking distance to the pockets. The digital marketing is expanding its scope towards mobile friendly sites to let the customer view everything in small size on their smartphone screens. The smartphones are truly engaging the customers thus expanding the opportunities of the business to expand their content with the continuous challenges and wins.
Having a presence on the social websites and regularly updating and sharing information will not be enough to leave a mark in consumers mind. The personal touch in social media is very much needed to engage and get feedback from the customers. The comments and share option on the account acts as a silent boosters for your business. Every single comment or share may it be on an old post can refresh your presence in the digital world and give you opportunity to interact with customers through comments to leave a positive mark on the end customer. For More Details: www.sanicondigital.in
As the largest restaurant chain in the world, McDonald's is no stranger to the effects that digital has had on consumers.
Those who are responsible for using digital to drive people towards those magical Golden Arches have thought of some clever digital marketing campaigns over the past couple of years. These campaigns not only drive footfall to stores, but also help to increase brand loyalty and engagement.
In an age where customers are deserting offline shopping, campaigns that blend the physical and the digital offer an opportunity to connect with digitally-savvy consumers.
We've put together ten examples from across the world where this brand has succeeded. Read below for more...
McDonald's Extended Restaurant Hours
As detailed in this post on location-based mobile campaigns, McDonald's won numerous awards for this particular example to promote new late night opening hours.
A third of McDonald’s outlets had their hours extended at the beginning of the year so needed to raise awareness and drive footfall.
With a majority of its late night customers being shift workers and travellers, it targeted them with ads at cash points and petrol stations encouraging them to download a new Restaurant Finder app.
McDonald’s also bought mobile banner ads to promote the app on websites it knew customers frequented at night.
The result? Over 500,000 visits and an ROI of over 100%.
The Ask McDonald's YouTube campaign
With many members of the public being concerned about the quality and traceability of their food, McDonald's Canada wanted to make sure that customers were informed.
In order to address this, they offered to answer questions from the public about their food.
Over 20,000 questions were asked, of which each one was answered. They also set up aYouTube channel to showcase video responses to some of the questions.
The Track My Macca's App
Another one that addresses issues of food provenance, this campaign was put together by DDB Group Sydney.
Using GPS to find out what restaurant you are in, the app then uses image recognition software to figure out what the customer is eating and then provides a real-time supply chain info for the product about to be eaten.
The app was downloaded over 45,000 times while the PR campaign behind it received over 600m impressions worth of global PR coverage.
McDonald's Monopoly goes digital
A regular marketing campaign that began in 1987, customers playing McDonald's Monopoly previously had to peel off stickers and attach them to a paper board in order to win prizes, ranging from big cash prizes and cars, through to free food.
To catch up with the digital age, the latest product allowed customers to add these stickers to a virtual game board from mobile devices, by entering a unique code from each sticker.
Digital Happy Meals Play Zones
As covered in Marketing Week, McDonald's is rolling out 150 interactive Happy Meals Play Zones in the UK to encourage children eating at the restaurant to be more active.
With images and characters being projected onto the floor, it uses tracking cameras and infra-red technology to create an interactive experience.
Sales of particular products such as smoothies and ice creams are highly dependent on the weather.
With the temperature rising and companies like Innocent raising the consumption of smoothie products, McDonald's wanted a way to connect with consumers looking for this type of drink.
Of note however is that the tool is not in a new app - rather, it is baked in to the app that consumers have already downloaded, with an update from the App Store changing the content.
By playing the interactive game, consumers win a free smoothie which they can redeem instore.
While this may cost something, the upsell opportunity that comes with driving footfall often results in a higher return on investment.
'Kick the Trash' Campaign
Big brands like McDonald's are always looking for ways to demonstrate their corporate social responsibility.
In response to claims that areas outside of McDonald's were dirty, McDonald's Germany came up with this campaign to encourage children and young people to dispose of litter responsibly.
Angry Birds in McDonald's China
In order to get people inside stores, McDonald's China partnered with Rovio to create an Angry Birds game that could only be played inside stores.
To make it even more interesting, particular content could only be unlocked from specific McDonald's stores, rewarding loyalty and repeat visits.
The app also allows customers to vote for their favourite McDonald's branch in China. The winning restaurant will see a gigantic Golden Arches slingshot attached to the store.
McDonald's Denmark Coinoffers App
When big brands are all doing the same things, it can be difficult to stand out.
McDonald's Denmark created a game where people could scan QR codes to collect virtual currency which they could spend on real world food at McDonald's.
On the first day alone, over 30,000 virtual coins were collected, which equals more than 3,000 cheeseburgers. For a country of only 5.5 million people, this is an impressive result.
McDonald's Free Breakfast Day
Outdoor media is somewhere where digital is also having an impact.
In Singapore, McDonald's partnered with Clear Channel to offer dynamic display advertising to alert consumers to free breakfasts at local stores.
With supplies limited, the ads showed how much stock was remaining, creating an incentive for customers to visit.
In the digital world the better you can explain your business, the better your market will be. A well chosen words can result in fortunes. Its the content that is a handy information to the prospective customers. The words, the way of presenting the same is the ages old concept but yet redefined in the digital market. The more appealing and informative the content is, the more will be its value. For More Details: www.sanicondigital.in
1. Littlewoods shows how ‘Mums Know Best’ with online video series: From dealing with a teenager’s first break up to interpreting a baby’s incoherent babbles, Littlewoods has set out tohighlight how ‘Mums Know Best’ in a series of short online films. Created by Kameleon, the digital push shines a spotlight on mum’s everyday super powers.
The campaign will be housed centrally on YouTube with the ‘Mums Know Best’ message promoted across multiple brand and media channels throughout June.
2. Coke’s New Twitter Ads Call Out Viewers by Name: Coca-Cola has been buying Promoted Tweets that show up in viewers’ Twitter feeds and address them by their first names. The ad copy starts with: “Hey [NAME], #ShareACoke is back! Order…”
The new tactic is part of a larger, ongoing “Share a Coke” campaign that debuted earlier this spring. The company is encouraging people to buy 8-ounce bottles of the soda, personalized with their names, for $5 apiece.
3. The Tweeting Pothole Sends Complaints Directly To Public Officials When Run Over: Think your town has a pothole problem? Just wait till you see the streets of Panama City, Panama. Potholes are now so bad that it’s become a running joke among the city’s residents.
4. This Airline Made a URL Entirely of Emojis, and 1,600 People Managed to Type It In:Norwegian Airlines decided its target millennial audience was probably up to the challenge, though, so earlier this week it partnered with several Danish influencers on Instagram to spread the cryptic URL.
Norewegian Airlines’ URL was posted to Instagram not by the airline but by eight partner influencers, including a soccer player, music producer, models and bloggers. All told, the airline says, the posts generated 4,171 likes and reached an audience upward of 500,000 people.
5. Young CEOs Open Up About Their Failures In new branded videos from insurer Hiscox and Vox: Titled “Courageous Leaders,” the six-episode series aims to be more realistic than vainglorious by chronicling the hard decisions that entrepreneurs made on the way up, when their success was far from assured. As such, Hiscox hopes to make their stories more relatable. The new content also reinforces the company’s larger positioning of “Encourage Courage.”
6. Old Navy site sends free flip-flops based on your top-used emoji: Old Navy debuted a websiteTuesday, emoodji.com, which reads your top used emoji, suggests a dream vacation, and sends you a pair of free flip-flops (if you’re lucky). The site asks you to log in with Facebook, or enter your Twitter or Instagram handle. The website calculates the emoji you use the most on that specific social platform.
7. WWF Taps Those With Nearly Extinct Family Names To Save Nearly Extinct Tigers: Coming to the aid of the 3,200 tigers left in the wild, the World Wildlife Fund (WWF), with help from the Famous Brussels agency, launched a campaign that tied the potential extinction of tigers to the potential extinction of family names in Belgium.
Apparently, more than 30% of Belgian family names are becoming extinct. In light of this, the WWF launched “Families on the Verge of Extinction Save A Family on the Verge of Extinction.”Central to the campaign is a website on which Belgians can search their family name to determine how many are left in the country.
8. How (and why) a new retail brand crowdsourced its social campaign: The pressure is mounting on the clothing industry to reform its environmental and human rights records. Even Patagonia, which claims to be as environmentally conscious and cruelty-free as possible, runs into issues like supply chain partners that are glorified sweatshops. To combat the problems riddling the industry, a new outdoor apparel company is looking for fresh perspective — one that comes directly from its customers.
9. Levi’s digital strategy gets a leg up from Google: Levi’s — which doesn’t have a mobile app — has stepped it up in the digital space by choosing a smart collaboration. Google announced at the Google I/O 2015 last Friday that it would be partnering with Levi’s for its Project Jacquard, a techie line of products to roll out in 2016 that will turn Levi’s clothing into wearables that sync with your phone and tablet, akin to the Apple Watch.
To step into the digital world and get introduced in the market the first baby step is the design of the website. It is the mirror of your business and a shop for the buyers. A well planned and designed website is a must for every business in today’s changing world. It is equally crucial to keep the website updated regularly to keep in touch with the world.
1. Millennials Favor Facebook Over TV for Political News:The report, Millennials and Political News, was based on an online survey of nearly 3,000 people.Millennials reported little interest in following their parents’ habit of turning to local television for political coverage—and the advertising that traditionally fills commercial breaks in election years.
2. Facebook Is Testing “Saved Replies” To Help Pages Manage Customer Service Messages:Facebook is testing a messaging feature for Pages that enables businesses to create, save and send canned responses to frequently asked customer service questions and feedback.Called “Saved Replies,” the tool could be big time saver for businesses that receive a large number of questions from customers on Facebook.
3. Facebook Messenger now lets you send friends a map with your location:A new feature coming to Messengerwill let you share a location directly inside the conversation. And this doesn’t have to be your current position. You can share a meeting spot at a music festival or the restaurant where you’re meeting a friend for dinner. Facebook says this is replacing the old location feature.
4. Facebook rolls out stripped-down version of its app to more countries:Following a quiet rollout in a handful of countries, Facebook’s stripped-down, data-efficient Android appis finally ready for primetime. The social network officially launched Facebook Lite, the barebones version of its app, in Asia on Thursday. The company said it will roll out more broadly in Europe, Latin America and Africa “in the coming weeks.”
5. Instagram Gives More Power To Advertisers With Shop, Install Now And Sign Up Buttons:Instagram is expanding its advertising capabilities with shop, install now and sign up now buttons. It is integrating with Facebook, launching Instagram Ads API. Later this year, advertisers will have the ability to connect businesses to the right people through expanded targeting options with the help of Facebook too. Additionally, Instagram is opening up its advertisement for all businesses large and small.
6. Pinterest improves Related Pins with deep learning, plans product recommendations using object recognition:Pinterest is getting smarter when it comes to spotting things in all those images that millions of users pin to boards. Engineers at the company have developed a technology called visual search, which can find and display visually similar images. The system powers a Pinterest feature called Related Pins. It’s getting more engagement than previous implementations for recommending images. And later this year Pinterest will roll out a new feature, calledSimilar Looks, that relies on the technology.
7. Pinterest To Launch Buy Button With Retailers Like Macy’s, Nordstrom: Pinterest unveiled “buyable pins” along with retailers like Like Macy’s, Nordstrom that will allow users to shop from the app itself. The buy pins that have been in the works for months, will be launching later this month. These buttons are blue in colour and sit next to the regular red pins. Users can search for buyable pins. Buyable Pins will be available to iPhone and iPad users later this month; it’s not clear when they will be available for Android and desktop users.
8. Twitter Rolls Out “Official Partner Program” With IBM As The First Consultancy Partner:Twitter has merged the Twitter Certified Program and the Twitter Marketing Platform Partner Program into a one program – Twitter Official Partner Program. To begin with Twitter has joined hands with IBM as the first consultancy partner.
Credits:
https://www.branded3.com/blog/the-top-10-viral-marketing-campaigns-of-all-time/
