Govt to allow Google, Microsoft pilots to expand Internet reach

After initial reservations, the Centre is now open to allowing pilot projects and technological experiments by companies such as Google and Microsoft for expanding their Internet reach in India.

However, the final approval for projects such as Google’s Project Loon and Microsoft’s Project White Spaces would be subject to these projects being deemed as consistent with India’s broader security requirements.

“We must be liberal in permitting experimentation of new technology for connectivity. Let there be pilots, Project Loon and Microsoft’s project (White Spaces), let the new experimentation happen… When the results come, we will take policy initiatives consistent with security requirements. I am very open with experimentation of new products,” said Minister for Communications and Information Technology Ravi Shankar Prasad.

Asked on the security clearances required for these projects, Prasad said, “They need (clearances). They are in process, there are many requests but let them formally come to us. Satya (Nadella) had also come to us, they are also very open, some (pilots) they have started in Andhra Pradesh and then Sundar Pichai also had come… Let them come.” In mid-December, the Ministry of Communications had said that the frequency band proposed to be used by Project Loon, through which Google plans to provide internet connectivity using balloons, was already “being used for cellular operations in India” and that “it will lead to interference with cellular transmissions”. Microsoft Chief Executive Officer Satya Nadella and Google Chief Executive Officer Sundar Pichai had met Prasad later in December, wherein they are believed to have discussed the viability of their respective projects. Google defines Project Loon as a “network of balloons travelling on the edge of space, designed to connect people in rural and remote areas, help fill coverage gaps, and bring people back online after disasters”.

Project Loon balloons will travel in the stratosphere, approximately 20 km above the Earth’s surface, latching on to layers of wind as directed by software algorithms to determine where they need to go. In the end, they will form one large communications network. Each balloon can provide connectivity to a ground area about 40 km in diameter using wireless communication LTE or 4G. Project Loon partners with telecom companies to share cellular spectrum. It has already tested this technology in New Zealand, California and Brazil. 

To use LTE or 4G, Project Loon partners with telecom companies to share cellular spectrum so that people will be able to access the Internet everywhere directly from their phones and other LTE-enabled devices. Google uses solar panel and wind to power electronic equipment in the balloon throughout the day. Microsoft through its White Spaces project proposes to utilise the unused spectrum from television for internet connectivity. Srikakulam district in Andhra Pradesh has a pilot project already in place for the White Spaces project. The company is seeking free unlicensed spectrum for which the telecom companies have been eager to know the policy stand of the government. 

Credits:http://indianexpress.com/article/technology/tech-news-technology/govt-rethinks-to-let-google-microsoft-launch-pilots/

Why do businesses need LinkedIn

There are numerous choices on web through which the business can really advance and can pick up the market. The greater part of us probably asked why they should be accessible on LinkedIn when it is fundamentally for employment seeks. Really, LinkedIn has risen as a sort of employment entrance because of which large portions of us has this perception. But in reality, it is not affirmed to simply occupations. Rather, if utilized astutely, it is one of the effective tools for gaining the presence in the market and engaging the traffic. The underneath six are the key advantages for which one can take a gander at LinkedIn for.

Personal branding:

Individuals generally look you on Google to assemble data and input about you and your business before they really get into the business with you. A LinkedIn profile helps you to be discovered on the web. It permits you to present yourself and if utilized as a part of an arranged way can help you improve your credibility. You can blend recordings, presentations and statistical records to advocate your business details.

Free Tool:

LinkedIn is a free marketing tool. If utilized with planned strategy, it can demonstrate as the most gainful instrument for the business. It helps individuals to drive towards your site. For a small business, if they are not present on LinkedIn, they are feeling the loss of the tremendous capability of picking up clients and spread awareness about their business.

Gaining Expert Talent:

As expressed, LinkedIn is prominent for occupation looks; it is the best apparatus for the business to contract the best suitable representative for their organization. Organizations not just get the chance to see the profiles of the occupation seekers, yet as a business an organization page on LinkedIn goes about as a device for the potential candidates to comprehend your business and its part.

Gaining connections and business:

The reach you have on your LinkedIn profile can really help you in expanding deals. Might it be seller, workers, and gathering of individuals you met at social events or anybody those are the part of your gathering. The advances search tools on LinkedIn can help your business group to search for the best suitable organizations or individuals to contact for business and long haul connections.

They can investigate the current contacts to search for individuals they can present themselves and grow the business contacts.

Sharing Expertise and Knowledge:

There are right around 2,000,000 Groups on LinkedIn that one can join. Every group has its own particular specific discussion groups, newsrooms and occupation postings. As a specialist you can include yourself in gatherings and discussions that can add value for everyone. Indeed, even you can post or see news identified with your organization of your industry and keep a check of the data you need from an expert point of view.

Getting information about the market:

LinkedIn offers the business some assistance with exploring their business sector and comprehend the present patterns and contenders procedures regarding the business advancements. The important news identified with the business on the LinkedIn newsroom helps the business to adjust  the present business sector circumstances and have a high ground.

These are only few advantages you can get when you can have an active page on LinkedIn. However, if it is used with careful planning and strategy, it can demonstrate as one of the best instruments for advancing the business and spreading mindfulness.

Insurance firms launch consumer awareness drive

Insurance companies are now taking a slew of steps to promote the concept of insurance among the public. These include awareness campaigns, social media promotions, road-shows and customer meets. The focus here is not brand promotion or advertising, but purely for insurance awareness.

For instance, Bajaj Allianz Life Insurance has carried out an insurance awareness roadshow called ‘Jan Jagruti’ across different rural locations of Maharashtra, Goa and Gujarat. Subrat Mohanty, head of marketing, Bajaj Allianz Life Insurance, said this was a campaign wherein a vehicle equipped with service support materials and representatives goes out to places and a group of artistes perform a street play in the local language.  Mohanty said they would soon take this roadshow to parts of Tripura in the Northeast and Haryana.   

In the last one-and-a-half years, the company has conducted customer meets in small towns across different parts of the country. Mohanty said the event is called Pehle Aap and “our chief executive officer along with sales officers interact directly with select customers and tell them about importance of having adequate life insurance”.

Insurers are also using their mobile applications for creating awareness not only basic policies but also helping prospective policyholders calculate how much cover of insurance do they need for the various life stages. These tools are integrated in the mobile app, which can then also be used to buy a policy.

Companies with bank partnerships are also utilising the branch networks to educate customers.

Niraj Shah, director marketing, strategy and products, PNB MetLife Insurance, explained they have reached out to schools and colleges to organise sessions on insurance awareness for students. The programme enables the young generation to understand the basics of money management and thereby incorporating the importance of financial planning.

“We have developed a film and a jingle on the importance of life insurance for rural and semi urban India. We are starting with workshops in Haryana and plan to reach out to thousands of people in over 10 villages and taluks,” he added. Shah said an important point to note is they do not promote their products or services through this programme.

Sanjeev Mantri, executive director, ICICI Lombard General Insurance, said they have been conducting insurance familiarisation workshops across the country, including rural markets to help consumers understand and appreciate the need for insurance across health, motor, travel and home segments.

“We have been focusing on specific days, for example, World Heart Day, for health insurance to spread the insurance awareness message and thus make it more relevant for consumers,” he said.

Social media also plays a crucial role in awareness, since smart-phones have made access to internet more convenient and in several rural pockets, introduction to the internet is usually via the phone.

Mukesh Kumar, executive director, HDFC ERGO General Insurance, said on macro level, they leverage social media platforms like Facebook, Twitter and Linkedin to reach out to the digital natives who constitute a large part of the younger generation and can be educated regarding the benefits of insurance thereby ensuring that the future generations are well protected.

“The campaigns are also organised at micro level like road shows, seminars etc across villages as well as through village level entrepreneurs under the Common Service Centre (CSC) programme that enables the rural population to appreciate the benefits of the insurance,” he said,

Sasikumar Adidamu, chief technical officer, non-motor, Bajaj Allianz General Insurance, said the company hosts regular sessions on Google+ which is aimed at demystifying insurance. “These hangouts aimed at building awareness about insurance and invited healthy discussions directly between the customers/audience and the top management of Bajaj Allianz. It has held 8 Google+ Hangouts thus far, with the theme of explaining the finer points of various insurance policies and ways to manage them for steady protection,” he said.

Further, he added that the company runs contests and campaigns to educate users about insurance products such as health, travel, home and motor insurance through social media handles like Facebook, Twitter and YouTube. The company has also made many one-minute films with the objective of increasing insurance awareness.

Insurance penetration, measured as a percentage of premiums to a country's gross domestic product(GDP), has been on a constant drop in India. According to the sigma study from global reinsurer Swiss Re, India's insurance penetration fell to 3.3% in FY15, compared to 3.9% in FY14. This has been the lowest since 2005-06, when the penetration was at 3.14%.

Credits : http://www.business-standard.com/article/finance/insurance-firms-launch-consumer-awareness-drive-116010500785_1.html

Speed kills: but not in the digital world

Here it is imperative in real life, we follow the rule that does not over speed, and it is dangerous. But in the digital world, it is the speed that we look at. The better the download speed of the website, more will it be liked and reached at. Truly, no one likes to wait for the website to take its own sweet time to download (we lack patience when it comes to the internet). The moment we discover that it is going to take time, sooner we switch to the next option. So far it looks good from the buyers’ perspective. Now with the slow speed, the business is losing the potential customer. Here are some reasons why a good speed is crucial for your business. Slow speed means slow on SEO

Google’s algorithm considers the pace of the site as one of the components in ranking websites. If your website has slow page speed, then the search engines will be able to crawl just a few pages within the stipulated crawl budget. What's more, as they have crept less it will affect the indexing of your site.

Slow speed means higher bounce rate

A bounce rate intends to the share of visitors who hits the ‘Back’ key or even close the window after they have gone by a page of the site. A person may become dispassionate to keep skimming on your site if it takes more time to load. They’ll prefer to either go back, go to your competitor’s websites or close the window.

Speed is directly proportional to traffic

If it is that everyone who visits your page is waiting for its content to load, then you are not only going to lose the visitors, but also the potential clients. It will benefit your business if your website will load fast. Your website visitors will surely be delighted and interested in scrolling through other pages of the website.

Good speed means happy visitors

Having cheerful site guests will expand the chances of having positive customers. If you like people to look through your site and buy your items or converse with you about the services you offer, you have to attempt in enhancing your site's speed.

Having a speedier page pace will improve client experience and it's truly vital, especially if you need your site guests, particularly amateurs, to have a good impression as first impressions last.

How to manage digital transformation

I was recently talking to CMO of a large white goods brand where he expressed his frustration about not being able to move fast enough on digital transformation initiatives. He talked about the omni-channel digital vision and the kind of customer experience he wanted to create. This is something I have heard so many times from top decision makers in different companies not only in India but across countries like US and Europe. It is clear that senior executives realize the importance of going digital, but execution remains a challenge due to a number of reasons, which is quite worrisome.

No transformation is possible without changing the attitude of management and having everybody on the same page, hence the need to paint a vision of what the business will look like if it were to double down on digital. This includes defining how product/service delivery and customer experience are going to change for the better. In this new era of connected and digitally empowered customers, experience is the brand. The emphasis should change from being a company centric view to customer centric view to delivery a consistent and experience across product, services and content.

Business Impact

Digital initiatives are going to take a lot of investment and it is advisable to map out the impact it is going to have. Some of the key questions to ask are:

This is often an overlooked aspect of the plan which results in lot of pain down the line. An organization may be collecting and storing data at different touch points in different departments (and perhaps silos). For any successful digital transformation initiative, it is absolutely critical to bring data from different sources to create a 360 degree view of the customer. This may include systems like CRM, web analytics, Point of Sale, mobile app, ERP etc. How can these data silos be broken? Does it need organizational changes or buy-in from respective teams? Without leveraging the "Big Data" lying within your organization it is impossible to create personalized experiences for customers. Secondly it's important to map out data which will be collected from each channel going forward.

Thanks to rapid penetration of internet and smartphones, the change of consumer behavior is happening at lightening fast speed. According to the latest study by KPMG and IAMAI, India is going to have about 350 million internet users and 200 million mobile internet users in 2015 which is likely to become 500 million and 300 million respectively by 2017. Government's Digital India focus is likely to provide further impetus to this. In such an environment, no company can afford to be left behind. Chances are that some startup is already planning to disrupt your industry by fundamentally changing the way how the content, service or product is delivered. Speed of execution is critical.

Here are some thoughts on creating a high impact digital program:

Digital Vision

Some of the questions which must be answered are: * What really matters for our customers/users? It will help to think from "first principle" here rather than keeping any baseline. * What are the different touch points and what is a typical customer's purchase path? * What information do we have about the customer at each touch point? How can it be leveraged to create a personalized and wow experience? 

Data is the glue which makes everything come together. Ability to collect, assimilate and take action in real time is what differentiates a winning company from others.

People

According to a recent "Cracking the Digital Code" survey done by Mckinsey, 31% of respondents mentioned lack of talent as the no. 1 challenge faced by companies in meeting their digital priorities. Although this problem exists across industries but the situation is more acute for digital due to high demand of skills like big data, web/mobile development, information architecture etc. It's not going to be easy to hire and create a winning team especially for companies which don't have IT in their genes.

The trick is to work with right vendors. Shortlisting and finding the right partner to execute needs sufficient due diligence. The focus should be on getting a high quality team with proven experience. Being too price sensitive may jeopardize the whole project. The focus should be on getting partners who can share the same vision and have a team capable of executing.* Is going digital critical for your business or your industry? What if you don't invest in it? What is the risk? * Is it for revenue growth or cost cutting? What are the key metric where digital can move the needle? * Are there emerging trends which are pointing in a certain direction?

At the end of the day digital transformation is not just about technology and its implementation. It's much more about about looking at the business through the lens of technology and figuring how it changes the revenue generation and operating capabilities.

Execution

Data 

Data is the glue which makes everything come together. Ability to collect, assimilate and take action in real time is what differentiates a winning company from others.

People

According to a recent "Cracking the Digital Code" survey done by Mckinsey, 31% of respondents mentioned lack of talent as the no. 1 challenge faced by companies in meeting their digital priorities. Although this problem exists across industries but the situation is more acute for digital due to high demand of skills like big data, web/mobile development, information architecture etc. It's not going to be easy to hire and create a winning team especially for companies which don't have IT in their genes.

The trick is to work with right vendors. Shortlisting and finding the right partner to execute needs sufficient due diligence. The focus should be on getting a high quality team with proven experience. Being too price sensitive may jeopardize the whole project. The focus should be on getting partners who can share the same vision and have a team capable of executing.

Credits:
http://articles.economictimes.indiatimes.com/2015-12-10/news/68930552_1_customer-experience-digital-india-transformation

5 ways to keep your content fresh

With a specific end goal to keep your site new and dynamic, it is imperative to keep your content fresh. You have to keep your presence on your site and search engine active. Usually, people wonder what should be posted regularly that will be beneficial for their businesses. The five tips mentioned below can definitely be of good help for those in the line.

Introduce blogs:

The blog is a good way to keep your site updated. You can share information related to your product or some guidance that your potential client may be searching for. You can even post news related to your industry. Even, you can showcase your product line and share its key features. In any case, blog entries have some advantages as they not just keep your site fresh and help drive more traffic but can likewise help your organization to build up its position in your industry.

Post news:

What can make a news for your organization? What can help you to connect with clients? You can share your organization's best moment. May it be, you have come to 1000 mark of clients or you had an organization wide social event. You can even post news about the new product launch or showcase your forthcoming product range. Any of these could form the basis of a news story which keeps your site content new and pull in more clients to your site. Regardless of the possibility that you don't think your news is that energizing, a news article significant to your  industry will keep your site well known with the search engines, and that is what is vital.

Add images and videos:

Videos and images are other great methods for adding fresh content to your website. Video clips could be of anything from tutorials to product demos. You can add a brief description for each one, to assist search in looking at your site each time you add a new one.

Post client feedbacks:

Adding customer feedbacks  to your site is a decent method for including fresh content, especially, when you regularly receive good feedbacks. What's more, positive feedback looks great to prospective new customers too.

Introduce new menu options:

If you have a specialized line of business, presumably you can add some resource center or FAQ menu option on your website which could be upgraded consistently with product improvements. These tools will be of good help to inform the users about the correct usage of the products or help them gaining some ideas for the use of your product line.

To put it plainly, there are numerous methods through which you can keep your content new and your site active on the search engine tools. It is only the matter of picking what suits best for the organization.

Insurers go digital

A simple conversation between cartoon character 'Snoopy' and a child on how he did not get anything when he broke his hand, unlike the Rs 100 he received from the Tooth Fairy when he broke a tooth is straight enough to send across the message on why health plans are crucial.PNB Metlife decided to make it a digital-only campaign.

That's not all. The insurer has done a similar campaign forlife insurance as well featuring the same child and the cartoon character. Says Niraj Shah, director marketing, strategy and products), "The advantage of the digital medium is that audience response can be gauged immediately. We can also receive feedback and plan our strategy accordingly."

PNB Metlife isn't alone in cashing in on the craze for social media to promote safe insurance practices. Bajaj Allianz General Insurance has the ongoing 'Don't be a Boo Boo' campaign to emphasise the need to drive safely. The campaign focusing on a family that breaks traffic rules, called 'Don't be a Boo Boo'.

The animated video is conceptualised on a family of bears who always end up driving carelessly and breaking road safety rules. A jingle has also been created to educate users on the importance of abiding traffic rules.

Sourabh Chatterjee, Head, IT, web sales and digital marketing, says, "The campaign was able to gain 1.4 million impressions on Facebook and reached out to 1.2 million people. The jingle garnered an engagement of 73 per cent on Twitter."

Subtle campaigns have also been done not just during product promotions, but also during natural calamities. Sanjay Tripathy, Sr EVP -Marketing, Product, Digital & E-commerce, HDFC Life Insurance says the company did a campaign during Diwali to focus on collecting funds so that the Pachaimalai village in Tamil Nadu could be lit up with solar lamps. The insurer promoted this on its social media platforms and developed a microsite.

The medium is being used not just for products, but also to empower customers. Rajiv Kumar, head - customer service, product development, corporate planning and operations, at Universal Sompo General Insurance says the insurer is using the medium to break the myths about product features/coverage and protect customers from fraud or mis-selling.

This insurer developed a #FriendMe Digital Campaign to innate and extend the characteristics of a true friend to its customers. The relation of a 'Friend' was specially chosen to communicate the traits of a friend - trustworthy, reliable, transparent, concerned and responsive. The campaign was the company's way to make every effort to be a friend of customers and engage and guide them on issues/risk which could surface if left ignored.

For some companies, the entire media spend strategy is also shifting gradually to the digital medium. Anup Rau, CEO Reliance Life Insurance, says there is a surge in 'online first' campaigns where the idea lends itself to online and other mediums play the support role.

One such campaign in the past has been the one called, #GreatestFan. The campaign was run to create awareness for retirement plans. Here, it featured Sachin's greatest fan, Sudhir who is seen in every international cricket match where India is playing with his body painted in tricolours and blowing the conch. The campaign asked people to look at the plight of a great fan who did not have a retirement plan, while his hero was on the verge of retirement.

"We encouraged Sudhir to pursue his passion of cheering the cricket team and intend to back him right up to the World Cup and beyond. As a company engaged in planning for people's retirement, we are concerned about this ardent fan who has let his passion take over his life. With this in mind, we decided to secure Sudhir's future financially and help the ultimate devotee ride his passion for cricket, even after his raison d'etre retires," says Rao.

Going forward too, insurers are looking to have a permanent place for digital media in all their campaigns. Closer tracking of social media presence with respect to the hashtags trending, retweets, brand positioning and new followers gained after campaign are also getting done, as companies move closer to where a large part of their audiences are.

Credits : http://www.business-standard.com/article/management/insurers-go-digital-115122900975_1.html

3 reasons why fresh content is invaluable for website

Have you noticed when you go to some site and you find that the last updated date is nearly a year back or even more than that? Would you ever wish to visit the site again? It simply gives an impression that either the website owner is not willing to be present online or simply the business is off the market. The visitors will not bother to visit your site again and so does the search engine. The search engine spider crawls to those sites who regularly pings with fresh content. You lose the pace, your competitors will jump over the market.  To regularly update your site means to keep your site active so that it is easily searchable by the search engines and is ready to provide valuable information to your customers and engage them. Don't ignore the importance of fresh content in your website. Below are just a few benefits you can get by keeping your site fresh and updated. To be searchable by search engines

Well, this is the first and the foremost reason to keep your website updated. Search engines prefer those site who keep the information updated and with the ones with the most recent information according to search made by the surfers. If you neglect your website, you will fall the ladder and the position you have gained so far.

To mark your presence in the market

When did you post latest news on your website? Long time back? Can't remember. Well, then don’t complain that the visitors are not reaching for your sites. They might have assumed that you are out of the market now and that is the last thing any business will ever dream of. To mark your presence in the market, you have to keep your site updated regularly, preferably monthly, or even better, weekly.

To attract customers

Whenever you post something interesting, people pay attention to the same. They may even share the same on their social media pages. Some may even link it with their website. This not only helps to gain the market but also engaging and attracting the customers with most recent and interesting information. It is simply the give and take in the business. When you take care of your website and keep it updated with fresh and relevant content, it attracts the customers and higher returns, this also brings in the organic audience who visits your page looking for some relevant information probably of their area of interest or issue.

Keeping the website fresh make take few hours. If you are busy enough then prefer taking help from the professional companies who can do this on your behalf. Many digital solution companies in the market like Sanicon Digital solutions are available to not only guide and provide support for on the same along with handling all the digital marketing strategies of your company.

Nestle braced for a resurgence in performance marketing as ecommerce becomes a bigger strategic focus

Nestle is braced for a resurgence in performance marketing as ecommerce becomes a bigger strategic focus

The proliferation of online shopping and the resulting need for marketers to optimise the shopping experience will enhance the role of performance marketing in the media mix, according to Nestle’s digital chief Peter Blackshaw.

Ecommerce, while not a major money spinner yet, is a key strategic pillar for the KitKat owner. Like its peers, Nestle’s brands are at the centre of tussle for customers between traditional sellers like WallMart and Tesco and emerging digital channels like Facebook and Google, which have recently removed many of the barriers within their ecosystems to make targeted impulse sales possible at scale.

At Nestle, this shift is elevating the role of performance marketing; once the rock star of digital marketing, performance-driven techniques have become somewhat of a necessary evil, with it becoming commoditised and mired in transparency issues. It's this tension between upper and lower funnel activity that's throwing up both opportunities and challenges, according to Blackshaw.

“Performance marketing is becoming a much more important variable in the overall scheme and its raising some interesting questions,” Nestle's marketer told delegates at this year’s CES. The business is now having to more carefully assess “how aggressively do we advertise without annoying the consumer” as well having to judge whether it’s being too promotional to combat the spread of ad blockers.

“It’s a very important issue for the chief digital officer and even more importantly the chief marketing officer to really think about it in terms of what’s the optimal journey,” he added.

His comments are indicative of a key trend at this year’s CES of companies starting to not just talk about themselves as technology companies but also behave like one. As a result platforms have been earmarked by many executives as critical to transforming; it’s going to be the crux of how businesses let people connect to other applications and establish new paradigms.

To help adapt to how to treat media when marketing is a service rather than an ad, Blackshaw said he wants to see agencies step up and change the way they think about channels and mediums. “We’re thinking about what does experience mean and what role do the GroupMs and Omnicom’s of this world play in helping brand builders reallocate accordingly, “ he continued. “Service is becoming an important way of transforming traditional brand building into something more valuable….”Those are the areas where the media planning process really needs to step up to a whole different holistic model of beyond jut the process of buying media. 

Credits : http://www.thedrum.com/news/2016/01/06/nestle-braced-resurgence-performance-marketing-ecommerce-becomes-bigger-strategic

What are SEO components

The general practice for searching anything on the internet is just type your query on the search engine and hit enter. The list of the relevant websites that match exactly or to the nearest is displayed on the window. Have you ever wondered how this happens? How some websites are displayed on the top while others are down the list? Well, this is because of the digital marketing technique called search engine optimization (SEO).

What is Search Engine optimization?

SEO is the process of grading the visibility of the web pages in search engine’s results.

Now the question arises that what are the key factors that help improve the position of the website. The following post will guide us the key components of the search engine optimization technique.

Keywords and longtail keywords:

Keywords are the exceptional and uncommon words or sentences that are related to the content of a site or blog. It has a solid noteworthiness or significance for the content of the site or blog. Actually, content is directly or indirectly related to the keywords or long tail keywords. You can notice that the SEO is affected by these. Usually, the websites that appear in the first page or best 10 that has a reasonable association with the searched keywords.

Meta Description:

It is the brief depiction of the post that is highlighted under the post title and the link during the search made by the search engine. It plays a key part in search engine optimization. This is usually of about 156 characters and contains the best keywords and define your post perfectly. The results that match the query exactly or to the maximum takes the lead during the searches.

Backlinks:

These are the links of your site pages on different sites or blogs. These links when clicked takes the client to your site or blog. It helps in getting referral movement. Referral Traffic is the movement that a site or blog can get from other site or writes. They play a fundamental role in SEO. Backlinks are additionally the purpose behind quick indexing of site’s latest update in the search engine.

Internal Linking:

If you incorporate links of your some other site or website's pages or post in a specific post or page, then you can say that you have interlinked your blog’s content. There are two noteworthy advantages of the internal linking – one is from SEO perspective and other is the convenience.

Usually, the higher the visibility of the website, more is the traffic on that site. When the above components were taken care of while adding the post or updating the site can help the website to to rank better when the relevant searches are made.