Booster of the week “Success seems to be connected to action. Successful people keep moving, they make mistakes, but they don’t quit.

Twitter brings major changes to its 140-character limit

On its 10th birthday, Twitter has introduced some changes in the way we tweet. Although they have not abolished its 14 character limit but the images, videos or other graphics will not be the part of the character limit any more. Another change is about the at (@) symbol. It will also not be the part of the character limit allowing people for more retweets and quotes. Although twitter do not hold the market share at par with facebook but still is a favorite tool for those who use it for their business or personal use.

Credits:http://timesofindia.indiatimes.com/tech/tech-news/Twitter-brings-major-changes-to-its-140-character-limit/articleshow/52421857.cms

5 Step Approach In Finding The Opportunities For Guest Blogging

In the last post, we have discussed the role of guest blogging in digital marketing. But for most of us, the question remains: how to move ahead with guest blogging. This post will help you to gain the insight of the steps you need to follow to look for the opportunity areas of guest blogging in order to get the best possible results.

Make a checklist: 

The first step is to look for the opportunity areas that fit into your requirements. In order to finalist the requirement prepare the checklist which must include.

• Your industry

• Kind of people interested in your industry

This means you need to look for the blogs:

• Where the content is relevant to your industry

• Have people who are interested in your industry

• Have an active social media engagements

Once you have finalist the key pointers the next step is to look for the right match.

Look around google

Of course to look around the relevant blog, you need a search engine. Key in your related keywords to get the right match. At first instance you may feel that the results are not relevant, try switching the keywords for the purpose. Search around guest blogging relevant to your industry keywords. Like if you're a florist then you need to find blogs related to decor, gift ideas and so on. You can also look for guidelines for posting guest blogging. This will lead to various posts open for guest blogging and the blogs that are open for the same.

Active bloggers

If you are a regular reader( which you should) of the blogs of your industry, then you must have noticed some active bloggers in the field. You might have come across multiple posts of them on various blogs. Try posting on those blogs. This will give you an advantage of introducing yourself to the active participants groups. The cherry on the cake: if you personally know some active guest blogger then he can introduce you to various blogs from where you can kick start your work.

Backlinks

Explore your competitors backlinks through your SEO. You may find backlinks used by your competitors. Again you can google search the competitor report of guest blogging to check the relevant sites where you can also value add. There are multiple sites available who can assist you in looking for the competitors reports.

You can also search around the social media, Lot of posts are available on the social media. This can be one of the reliable sources to get the desired information. 

Sign up community

You can even sign up the community of guest blogger stating that you are open to writing guest posts. There are chances that the blog owners will directly get in touch with you through the community for availing your services. This may take some time as first you need to set up your base in the market and present yourself as an expert in the field.

Guest blogging is actually a good way of presenting yourself in the market. Just a careful workaround on the same is needed. The right approach will definitely fetch positive results that you are aiming for. 

With 4,000 adventures across 5 countries, Mojhi plans your adventure travel for you

Mojhi is all set to give your trip related queries a one stop solutions. The trips planning industry is quite fragmented and is not equipped with one stop solutions to all queries. Mojhi is set up with this aim website and other marketing tools have helped them to grow faster.

Credits : http://yourstory.com/2016/05/mojhi/

BOOSTER OF THE WEEK "NO ONE CAN MAKE YOU FEEL INFERIOR WITHOUT YOUR CONSENT"

India among leading markets for digital marketing globally: Adobe

With the advancement of technology, the line between offline and online marketing is diminishing. The reason e-commerce has made shopping more like an experience to the customers where they can explore for more range of products. The content still reigns and the data collected acts is the response of the customer. The scope of digital marketing is increasing and the aim of Digital India is not far to be achieved.

Credits : http://www.bgr.in/news/india-among-leading-markets-for-digital-marketing-globally-adobe/

7 Ways To Promote Business Through Digital Marketing

It is actually tough for any business to stand in the competition. Surely, no business can succeed without marketing. To get the customers one has to advertise their products and services. In traditional marketing, the promotion is done through billboards, newspapers or magazines, which is usually an expensive medium and calculating their results is nearly impossible. Now businesses rely on the internet for faster promotion modes, wider market span, and results can be calculated anytime. In this post we will discuss in what ways the business can be promoted through digital marketing. Mark your footstep with the website    

The website is the first step in entering into the digital marketing. It is the face of the business and everything related to the business is available the website. A careful designing and presentation is very important for any business to take a step forward. The good website not only has keywords that are related to the products or services but also has some information for the customer to get engaged and its returns. Get traffic with SEO

Once the website is launched, the next step is to make is available to the prospective buyers. SEO, or Search Engine Optimization is referred to the ways the websites are optimized on the search engines to give better results. The role of SEO is very important, without which it will be very difficult for businesses to get their ranks in search engines like Yahoo, Google or Bing. Look for customers with your PPC ads

PPC, or Pay-Per-Click advertising, is another approach to bring prospective buyers to the website. PPC ads are displayed along with search results, where they invite users to click on them to find what they are looking for. These ads require the business to pay whenever someone clicks on the ads, however they’re not so expensive. They can get good results of the competition is low and a perfectly mix of PPC with other means of digital marketing can help the business to grow stronger in the market. The Facebook advertising is a new form of PPC. The Facebook ads are highly targeted and they not only drives in more traffic but also helps to increase the fans on the business page of the Facebook. Stay connected with social media

Social media channels are good options to stay connected with your clients and new visitors. The social media sites gives opportunity to customers to get in touch with the business for suggestion of queries. The business also get to know the demand of the people directly. The data collected from the social media sites like demographic location or age group or interests of the people also helps the business to target the audience accordingly. Promote your business with email marketing

Email marketing is another form of digital marketing that is used to promote business through emails. The regular follow-up of the email and periodic updates about new products, promotion or sales can help the business to get more revisits and more sales. Keep them informed with content

Content marketing is about digital marketing the different types of the content to the potential buyers. The business keep the information posted on their blogs, videos or eBooks to keep his users informed. At times the information is shared that may not be related to the product directly, but is of good knowledge that keeps the users returning to the blogs for reading. This results in revisits and promoted business indirectly. Go mobile

As people are moving towards smartphones and tablets, the websites are now designed in a way that they are compatible with these devices. The mobile version of websites and applications can help the buyers to revisit and more sales even when they are not out for shopping. This also results in organic visits and brand loyalty of the customers.

Digital Vidya Launches Online Digital Marketing Helpline

Digital Vidya a online tool to keep changing the trends of digital marketing has launched its helpline forum for marketers, students, entrepreneurs and sales team for discussions and queries regarding digital marketing and its aspects.

Credits:http://www.adageindia.in/marketing/news/digital-vidya-launches-online-digital-marketing-helpline/articleshow/52032403.cms

In the midst of movement and chaos keep stillness inside of you

National Geographic Readies First Instagram Video Series for Its 49 Million Followers

It is not necessary that one has to post text content to get the reach. National geographic video has become the biggest non celebrity brand on Instagram. With its 1.6 billion engagements last year, company is all set to gain more market this time with its new and existing digital video series. 

Credits:http://www.adweek.com/news/television/national-geographic-readies-first-instagram-video-series-its-49-million-followers-171334

5 Must-follow digital marketing aspects

Digital marketing is the most crucial concept in today’s commercial sector. Every business needs one or more electronic media to promote its brand and expand the market. With the introduction of markets in electronic gadgets like computers and smartphones the direct approach to the buyers is now possible. Earlier the sellers have to assume what the buyers want to know and it’s their discretion to choose the information that they want to spread amongst the customers. Today buyers are more educated about the brands, competitors and they rely more on feedbacks. Customers want the products that have positive feedbacks and are trustworthy.

Today the information is not only spread across the globe within few minutes but it can also be tailor made to be closer to the prospective customers

Digital marketers may use multiple tools to promote the businesses. The can be

Internet

Mobile applications

Electronic billboards

IM

Etc.

Digital marketing requires a great deal of creativity and strategic planning with prompt actions. All the strategies and revolve around the customers and their requirements. The components of the digital marketing include PPC, SEO, SMO, CRO, ORM, etc.

Pay per click: 

The PPC account on the search engines are easier to create but the search engines require the customers to click on the links for generating the revenue whereas for businesses the direct business will be the better choice. The effective PPC strategy requires careful planning so that they can get the best from the selection.

Social Media optimization: 

Social media is gaining its intervention is promoting the business. It is a great tool to promote to the selected group of the audience. If carefully chosen, the social media can be the great tool for getting closer to the clients and understanding their needs and knowing feedbacks.

Search Engine Optimization

To gain the organic customers the SEO is the most effective tool in digital marketing. It also helps to get the traffic for web portal from listings, search engines, editorial, etc. The search engine displays relevant links that are most searched and active. People usually tend to review those links that are on the top of the list and tend to ignore the ones available on the later pages.

Conversion Rate Optimization

The idea of this concept is over changing web browsers into customers. Actually, there are different tools that are accessible to gage the deficiencies of a website. These include:

Google analytics – this provides credible data on online traffic, set of keywords and other numeric and analytical data for a site

Scroll map and hit map – This advice about what the guests are tapping on and about how far of a website page they are really looking over.

A/B test and Multivariate test – These tests help to recognize the progressions, either big or small, to a website that will encourage a better reaction from the targeted online public.

Online Reputation Management

This refers to the core of the digital marketing. The digital marketing revolves around the reputation of the product on the market. The feedback from the customers about the customers is what is looked for in digital marketing. Hence, the online reputation marketing is the major element to achieve success. The major role of ORM includes:

·  Prompt response on queries

·  Using feedbacks efficiently and

·  Carefully handling adverse feedbacks.

Keep your face to the sunshine and you can never see the shadow

Flipkart to allow big brands like Samsung, Puma to create exclusive 'stores' on the digital marketplace

Digital marketing plays a crucial role in building brand names. And gaining a special zone in retail websites is of course a proud moment of any organisation. The retail websites play a vital role i n gaining customers and interacting with them. The personal touch adds as a booster for prompting sales and expanding business. It also helps to understand the competitors products and their strategies. One way or the other digital marketing brings the  whole world in a single window market place that expands the horizon of any business available online......

Credits:http://economictimes.indiatimes.com/industry/services/retail/flipkart-to-allow-big-brands-like-samsung-puma-to-create-exclusive-stores-on-the-digital-marketplace/articleshow/52115442.cms

The remote workforce: Virtual offices boost productivity, attract talent

Credits:http://www.knoxnews.com/business/the-remote-workforce-virtual-offices-boost-productivity-attract-talent-318dbe3f-16b9-5bfc-e053-01000-377741291.html