Mobile Marketing: A part of your digital marketing strategy

As mobile apps are becoming the integral part of information and entertainment across the world, the mobile apps industry is picking up its pace and has become a crucial part of marketing strategy. Today, mobile apps go parallel with websites for the growth and survival of business in the market. Now they are the tool for higher budget businesses, as well as for small or new launch at reasonable reach.

In addition to reasonably available, they are also the fastest and the most efficient methods of introducing new products and services to consumers. Even the software is versatile enough for organizations to actually make their own particular mobile applications if sought.

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Social Media -Doing Business Close To People's Heart

In today’s scenario social media is not just about sharing pics, videos or just being in touch with friends. Its beyond this whole group. Business use this as a tool for brand establishment and to let the traffic of organic customers flow directly to the seller. The presence of business on social media not only gives an opportunity to the seller to get directly in touch with the buyer but the  satisfied buyers can act as a promoters of the products thus leading to more inflow of business. The feedback helps towards the betterment and more scope of research and development of the business.

Additionally, this also held the business to crawl up the search engine rankings without much hassles of regularly updating the blog, optimizing tags or adding links pointing to your websites, just they have to be active for better branding and visibility.

SEO-For branding in the world

You are the leader within the native market however to expand within the world market the path to digital marketing in the right option. The more the business is available on search engines  the better will be its global marketing and the branding of the product. One must style and implement the methods to leave its footsteps within the search engines. The balanced mixture of the digital selling tools can facilitate the business to easily searched within the search engines.

In fact, a better SEO will give you an upper hand in the competition. The better the SEO for website, the higher the rank, means more business as compared to the competitors- no matter they are selling the same product as yours

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Why Brands Need A Multi-Platform Video Strategy ....

VidCon founder and Vlogbrother Hank Green really loves simple, powerful ideas. So, when he read “The Rise of Multi-Platform Video: Why Brands Need a Multi-Platform Video Strategy,” he focused on this finding: “Video rips constitute 72.5% of the top Facebook video content in the last 30 days.” And his Medium post about the Facebook freebooting issue, “Theft, Lies, and Facebook Video,” has now gone viral.

I also really love strategic insights, critical data, tactical advice, and trends in the digital video marketing business. So, when I read the same report from Tubular and Ogilvy,” I focused on this finding: “Every video platform is different and requires different storytelling techniques.”

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http://www.reelseo.com/social-video-story-telling-strategy/

I&B secy Bimal Julka stresses value of social media in reaching out to people

Read On
http://www.indiantelevision.com/regulators/i-and-b-ministry/ib-secy-bimal-julka-stresses-value-of-social-media-in-reaching-out-to-people-150817

Digital marketing- A parallel marketing

With the introduction of internet in marketing field every business along with traditional marketing strategies, has to work equally in planning and executing digital marketing strategies for its introduction, brand establishment growth. A digital marketing company works with the company strategy and mixes different digital marketing channels for the optimum results.As traditional marketing requires continuous changes so does a careful and continuous changes are required in digital marketing strategies. As this channel is more customer oriented, the quick and genuine responses can help the business to expand and work on feedback.


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Happy Independence Day To All My Dear Friends !!!!!

#IndependenceDaySpl: The evolution of Indian Advertising since IndependenceRead

Read on:
http://www.businessinsider.in/IndependenceDaySpl-The-evolution-of-Indian-Advertising-sinceIndependence/articleshow/48453416.cms

Video Marketing: From TV to Internet

It's true, whatever we see leaves, bigger impact on our minds more than what we read and a video presentation of the same can take our imagination to the path that the seller wants to show exactly. This approach is as old as the marketing took the way of television but has opened its wings in the digital media by presenting the product in multiple ways in the form of video presentation and has become an equal contributor in business expansion

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Android M brings native visual voicemail to your dialer app

Above: The Nexus 6 phone with Android Lollipop.

Google recently released a preview of its Android mobile OS, Android M, and one of the biggest improvements in the new version is visual voicemail.

Visual voicemail lets you see and play back your voicemail messages without having to dial up your carrier’s voicemail system, and wait through all the prompts.

In Android M visual voicemail gets its own tab in the message center. You can see all your voicemails arranged on cards, and you can click each one to access the audio. On each card you’ll find volume and playback controls, as well as some links for quickly responding to the voicemail via message or phone call.

Android users have been able to use Google Voice or third party apps to do this, but now the feature will soon run natively on the device. This eliminates screen taps and makes things much cleaner.

Android M also features improved app permissions (Allow Facebook to access your microphone?), a deep sleep mode to save battery life, and native support for Android Pay and the fingerprint reader authentication that goes with it.

For more information about Android M, here’s what Google announced at its I/O developer conference this year.

Credits:

http://venturebeat.com/2015/07/15/android-m-brings-native-visual-voicemail-to-your-dialer-app/

Content: From advertisement to website every word matters

Whether it is a website, a press release, an advertisement or anything that tells about the product, the role of good content cannot be ignored. Every word that is said or written is a content and  well spoken word can do wonders. As we look at internet for any information, hence it is crucial for the content to be accurate and informative.

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Happy Friendship Day To All My Dear Friends .....