Why is website a necessity for growing your business?

Today a website is a universal identifier for a business. Living in the digital world, gradually we all are moving to convenient and fast solutions for our problems. But still many small businesses are reluctant to enter this ocean with the fear of drowning. This might look as a logical decision based on their offerings, whereas in today’s fast paced environment, an online presence is a must for every business. These 5 reasons show why your business needs a website:

Accessibility:

Well informed customers because of all time accessibility. Having a website helps in keeping the customers well informed about your progress and offerings. A website is accessible 24x7 and does not have an opening and closing time like a physical place which helps the customers to be updated all the time.

Wider Reach

Reaching a wider target audience through online catalogue is much easier through a website. A website is an open mall for everyone even if there are some customers for window shopping, as they can come, browse and know about you. Like a mall, there are so many things present on the website that people can choose from and gather the knowledge about. With your website, you’ll be able to reach a whole new user market which would otherwise remain untapped.

Credibility

A website improves your business credibility. Every business runs on credibility and having a website improves the overall credibility of your business in the eyes of consumers and potential customers. Hosting a website gives your business the scope of building trust in the eyes of your consumer, as people can search and know about your business before making any purchases. 

 

 

Marketing Cost

It saves overall advertising and marketing cost. The traditional method of paper and print advertising are way too costly and time consuming. A website helps in having customized ads running every time and changing to a new offer/banner can be done within minutes. A website gives you the advantage of exploring new target segments and demographics without reaching them physically, making it an overall cost efficient method of finding new consumers.

Customer Feedback

Instant answers to customer queries at no cost. answering customer queries and gaining feedback from them is one of the major roadblocks in smooth functioning of a business. Maintaining a website gives your business the leverage of giving customer their answers instantly and more over, regular queries can be consolidated under the FAQ’s section in your website so that you save time with repeated questions and focus more on growing overall.

Building a positive image in the eyes of your consumer is just the start of your business, a website also helps you in gaining the user’s trust and overall business expansion.

Is digital marketing all about social media?

The terms digital marketing and social media has been interwoven together in a manner that they appear to be utilized reciprocally. Most of us think that by promoting on social media they are using digital media, but this not totally true.  In a more extensive prospect, these are two unique ideas in which social media is a part of the digital media umbrella and as there are numerous more segments that make up digital marketing. Let us perceive how the two differs and what part do they play in promoting the business.

What is digital marketing?

Digital marketing is in fact characterized as building awareness and promoting a brand or product utilizing all accessible digital channels. Digital marketing goes past the Internet and tries to contact individuals in the offline world. The significant parts of digital marketing are:

Web Marketing – The Web, Search engine optimization, Smartphone, Mobile applications market like play store, Google play, apple store, and so forth, email promoting, online banner publicizing and Social Media.

Non-Internet digital media– Television, Radio, SMS, digital billboards.

What is social media?

This term has developed in the business sector in the late years and has opened new channels to the digital marketing. The achievement of social media can be figured by the way that it has given the new importance of socializing, shopping, interfacing, and has changed the way we think also.

Social media is the term we use to depict stages that unite individuals for the trading of data. The most prominent social media platforms are Facebook, Twitter, Google+, Pinterest, Tumblr, LinkedIn, StumbleUpon and YouTube.

Digital marketing VS Social media

If we need to think about both the terms next to each other then we can finish up on the accompanying contrasts

• Digital media is a marketing strategy as a whole while social media is a part of digital marketing strategy.
• Social media focuses on specific group of people who have common interest while Digital media focuses on all the target audience who respond according to their interest
• Social media is about online individuals while digital marketing concentrates on offline world as well online.
• Social media needs platforms such as Facebook, twitter though digital marketing needs channel like mobile ads, billboards, TV and so forth.
• Social media is subject to content strategy. You require a content to post on online networking, whereas, digital marketing relies upon banners for promotion.

What creates more effect in the business sector digital marketing or social media?

It relies on upon the sort of brand, products or services you need to promote. There are situations where different types of digital media will be more suitable to spread awareness than social networking. Social networking is an absolute necessity for the product, brand or service that has a wide group of audience. It is vital to know the difference between the distinctive promoting tools with the goal that you can choose the most suitable devices to use in your campaigns.

People look offline and then buy online, read reviews online, then look offline, then buy whenever convenient- and this move by Amazon reflects this..

Amazon opens first physical book store

Amazon is opening its first physical bookstore, 20 years after the world’s biggest online retailer started selling publications on the internet.

The company unveiled a shop called Amazon Books at University Village in Seattle, its home city, on Tuesday.

The store will stock about 6,000 titles, with the selection based on reviews and sales data from Amazon.com. The price of books in the store will be the same as on the website.

For Amazon to have a physical point of presence makes sense. They’ve moved into the same space as high street department stores, so it fits that they should have a place consumers can trust to look, touch and experience the products.

Amazon has slowly moved into physical retailing by launching lockers and pick-up points where customers can collect their orders, as well as kiosks where they can buy gadgets such as the Kindle e-reader.

The relationship between physical stores and online retaielrs is becoming ever more entwined. We live in an omnichannel world, so there’s a seamless blend throughout the path to purchase. People look offline and then buy online, read reviews online, then look offline, then buy whenever convenient- and this move by Amazon reflects this..

The store includes a shelf holding the bestselling books on Amazon.com and another with books that are rated 4.8 stars and above by customers. Comments from reviews are also shown next to each book.

“To give you more information as you browse, our books are face-out, and under each one is a review card with the Amazon.com customer rating and a review. You can read the opinions and assessments of Amazon.com’s book-loving customers to help you find great books,” said Jennifer Cast, the vice-president of Amazon Books.

In terms of long term strategy, it remains to be seen if Amazon can leverage in-store collection as a way of reducing its delivery costs.

A small network of stores in large cities could prove to be highly cost-effective, and strategically valuable at broadening the breadth of the shopping basket. As Amazon pushes more into the grocery space, this is a model we’re bound to see them pilot further.

 Credits :                                                                

 http://www.netimperative.com/2015/11/amazon-opens-first-physical-book-store/