2014's top 8 moments in the business of social media
Coca Cola brought its #ShareaCoke campaign to the US this summer. They took the 250 most popular names for teens and millennials, the Wall Street Journal reported, and put them on the label of their 20 ounce bottles. Consumers could find a bottle with their own name, or share with someone they know. The company saw about 125,000 social media posts with 96% positive or neutral sentiment.
In honor of Earth Day, Nasa launched the #globalselfie campaign, encouraging people across the globe to snap selfies of themselves on Earth Day, in support of the initiative Earth Right Now. The result: an interactive, two-hemisphere mosaic of the Earth built from nearly 40,000 selfies submitted from 113 countries.
Six more to go
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http://www.techrepublic.com/pictures/2014s-top-8-moments-in-the-business-of-social-media/3/
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