It is the digital age. Content marketing, social media, and videos are everywhere. However, despite all the technological advances that marketing has made over the years, some effective marketing techniques have not changed all that much in decades.
While some of the old-school advertising and marketing methods do not have all the sexiness and allure that some of the new methods have, they still get the job done.
1. Promotional gifts. Giving promo gifts is a terrific example of an old-school marand free, something everybody loves! It is a tiny investment that can gain some serious ROI with years of loyal consumerism.
keting technique that has existed for decades yet still works. This method is a fairly cost-effective way for brands to build visibility and trust with consumers; there is little effort on the brand's side, while the consumer gets something practical
2. Mailing lists & lead buying. While we see mailing lists make the complete jump over toemail marketing, traditional mailing efforts are still used by brands and still can generate ROI. Buying lists of qualified leads can be a reliable revenue channel because this is mostly employed by businesses trying to garner some local customers. For some businesses that our LA marketing team has worked with, this is one marketing method that worked, even over options like PPC ads.
3. Coupons and mailers. While this method has been showing less and less ROI potential, it still has the great potential to allow businesses to target a very specific geographical area. As long as the business understands the demographic they are targeting, this method can allow them to craft a very personal and effective message for their audience. This can increase consumer sales and trust with the personal coupon that opens the door for purchases.
4. Jingles & slogans. Jingles and slogans are used in advertisements to this day. How many times do we hear a commercial come on TV or the radio and sing the jingle? Or how many companies can we identify just by hearing the slogan? They get into our minds and create a sense of trust between the consumer and brand. Songs and other sounds are easily memorable, which brands capitalize on every day.
So while the world of marketing is changing, there are some methods that still work. Digital marketing is a great thing but there is still something captivating about old school marketing techniques.
Credits:
http://sanicondigitalsolution.blogspot.in/2015/07/4-marketing-techniques-that-still-work.html
While some of the old-school advertising and marketing methods do not have all the sexiness and allure that some of the new methods have, they still get the job done.
1. Promotional gifts. Giving promo gifts is a terrific example of an old-school marand free, something everybody loves! It is a tiny investment that can gain some serious ROI with years of loyal consumerism.
keting technique that has existed for decades yet still works. This method is a fairly cost-effective way for brands to build visibility and trust with consumers; there is little effort on the brand's side, while the consumer gets something practical
2. Mailing lists & lead buying. While we see mailing lists make the complete jump over toemail marketing, traditional mailing efforts are still used by brands and still can generate ROI. Buying lists of qualified leads can be a reliable revenue channel because this is mostly employed by businesses trying to garner some local customers. For some businesses that our LA marketing team has worked with, this is one marketing method that worked, even over options like PPC ads.
3. Coupons and mailers. While this method has been showing less and less ROI potential, it still has the great potential to allow businesses to target a very specific geographical area. As long as the business understands the demographic they are targeting, this method can allow them to craft a very personal and effective message for their audience. This can increase consumer sales and trust with the personal coupon that opens the door for purchases.
4. Jingles & slogans. Jingles and slogans are used in advertisements to this day. How many times do we hear a commercial come on TV or the radio and sing the jingle? Or how many companies can we identify just by hearing the slogan? They get into our minds and create a sense of trust between the consumer and brand. Songs and other sounds are easily memorable, which brands capitalize on every day.
So while the world of marketing is changing, there are some methods that still work. Digital marketing is a great thing but there is still something captivating about old school marketing techniques.
Credits:
http://sanicondigitalsolution.blogspot.in/2015/07/4-marketing-techniques-that-still-work.html
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