VidCon founder and Vlogbrother Hank Green really loves simple, powerful ideas. So, when he read “The Rise of Multi-Platform Video: Why Brands Need a Multi-Platform Video Strategy,” he focused on this finding: “Video rips constitute 72.5% of the top Facebook video content in the last 30 days.” And his Medium post about the Facebook freebooting issue, “Theft, Lies, and Facebook Video,” has now gone viral.
I also really love strategic insights, critical data, tactical advice, and trends in the digital video marketing business. So, when I read the same report from Tubular and Ogilvy,” I focused on this finding: “Every video platform is different and requires different storytelling techniques.”
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