It is a familiar scene. You meet someone new at a marketing event and you both start talking about your respective companies. The other person begins talking about the protective gloves their company designs for industrial construction workers and how they’re safe, stronger, and lighter than any other gloves on the market. Then, just as they finish, they deflate a little and say,
“So you know…. My brand is boring. Nothing really interesting. We could never do the digital marketing you do. No one wants to read about us. It’s just boring.”
No matter what you thought up to that point, your eyes roll a little.
Don’t Apologize For Your Work
I rarely have a conversation with someone about their work that doesn’t include a comment about how the product or service they market isn’t exciting, sexy, or interesting. Usually the comment takes the form of an apology with a hint of embarrassment. Something that says that producing a useful product and working hard to make it successful is something to be ashamed of!
My advice to all of you: stop right now. I’ll even say it nicely. Please stop saying that the brand you market is uninteresting. Stop saying that your work is boring. Saying this undermines the entire concept of your industry! I’ll even prove it to you with a sexy, exciting, interesting list of reasons why:
1. Saying something is boring makes you sound boring.
Remember the old phrase “Only boring people get bored?” That also applies to your career, and do you really want to promote yourself as a person with no sense of gratitude or imagination? When you say your work is “blah” people imagine you sit slack-jawed at a plain desk in a dusty cubicle in a room with no windows, no pictures, and no hope.
No one wants to leave this impression but that is exactly the image you paint when you describe your job as BORING, and who wants to turn to that person for opinions, advice, or new opportunities? Not me.
http://lightspandigital.com/blog/stop-saying-your-work-is-boring/
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