The most important thing you should prioritize.
Exactly what is it?
Rather than develop and maintain multiple device optimized websites, you develop a single website that can work, look good and be usable on all devices in order to provide the best user experience.
Because mobile users hate nothing more than having to pinch, zoom in and scroll in order to read a full desktop site on their smaller mobile screen.
The key to achieving this goal is to think about how your design operates at different widths and adjust how the components on your page are laid out as that width increases or decreases.
A good responsive website will present the same flow of information on all devices, freeing authors to concentrate on the hierarchy of their content. So long as that hierarchy is maintained, the same content will make sense and feel correct regardless of the device being used to consume it.
Having a mobile friendly website is no longer just important, it’s critical.
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